The role of social and decision sciences in communicating uncertain climate risks

@article{Pidgeon2011TheRO, title={The role of social and decision sciences in communicating uncertain climate risks}, author={Nick F. Pidgeon and Baruch Fischhoff}, journal={Nature Climate Change}, year={2011}, volume={1}, pages={35-41}, url={https://api.semanticscholar.org/CorpusID:85362091} }
A major challenge facing climate scientists is explaining to non-specialists the risks and uncertainties surrounding potential changes over the coming years, decades and centuries. Although there are many guidelines for climate communication, there is little empirical evidence of their efficacy, whether for dispassionately explaining the science or for persuading people to act in more sustainable ways. Moreover, climate communication faces new challenges as assessments of climate-related… 
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