Usercentrics

Look at Navah Hopkins, guest speaker on the Privacy-Led Marketing Show, taking us behind the scenes of the latest episode 👀 In this episode, she dives into how nurturing customer relationships can inspire authentic content that truly speaks for your brand (like what’s happening here 😉). But we have added a plot twist to our regular show structure. We take it up a notch by hitting the streets of Barcelona, reporter style, to meet Şeyma Ozkaya, founder of Funky Bakers, who spills the beans on the hurdles she has faced as a small business owner and how she turned them into wins. 🎥 Watch the full episode here: https://lnkd.in/eTQpAggE

This is the year marketers stop guessing and start building on clarity, consent, and confidence 💁 Our latest Usercentrics Magazine issue is live, and it’s packed with insights to take you from the Privacy-Led Foundation all the way to the Summit 🏔️ Here’s just a taste of the conversations waiting for you: ▪️ Accessibility & cultural intelligence with Jens Quentin from Eye-Able. ▪️ Why joy in gaming is central to retention & revenue with Kristan Rivers from AdInMo and Mariela Madzharova Lavric. ▪️ The real power of consent in advertising with Navah Hopkins from Microsoft Advertising. ▪️ B2B content marketing beyond retargeting with Steffen Hedebrandt from Dreamdata & Nikki Festa O'Brien ❇️ from Greenough Communications. ▪️ Why tech communities matter to brand, with MC Silfer 🧡, Zach Hawtof & David Diaz. 💡 Think of this issue as your ultimate cheat sheet for leveling up your marketing: Putting joy, delightful experiences, community-driven strategies, and accessibility at the heart of everything, from your website to GEO strategy to consented data experiences. Run and grab your online issue here: https://lnkd.in/eEGi45ie

The most anticipated event of the year for our marketers, the Usercentrics Marketing Summit, took place in Lisbon last week 🇵🇹 Our team arrived from Argentina, Canada, Denmark, Germany, Spain… basically from everywhere, ready to collaborate, have fun, and lay the groundwork for 2026. This gathering is more than a regular meet-up. It’s the yearly reunion of a marketing team that keeps growing and buzzing with energy. A huge thank you to the amazing team working behind the scenes to make this edition of the summit a total success Marion Weber, June Bolneo, Amanda Cruz, Sofia Guerra dos Santos, Natã Lamego 🫶🏼 and to all the presenters who contributed to the agenda: Carol Lan, Rares Luca, Mariela Madzharova Lavric, Ricardo Jorge, Bethany Hendricks. Moments like these remind us why we love being #bettertogether 💙 (More Marketing Summit content on our Instagram profile 👀)

👀 “Consent or pay” is popping up more often. But is it actually legal? Short answer: It’s not illegal, and when done right, it provides users with a genuine and balanced choice. Here’s the concept: 💡 Option A: Consent to data use (think personalized ads). 💳 Option B: Pay to enjoy the site without sharing your data. Sounds simple, but GDPR has clear rules to keep it fair: ✅ Consent must be genuine. Users should feel fully informed and free to decide. No tricks, no pressure. ✅ The “pay” option must be a real choice. Fees should be fair, not feel like a punishment. ✅ Pricing should be reasonable. Nobody should have to pay an outrageous sum just to say no. So what’s the verdict? 👉 It’s not illegal to offer a paid alternative to “accept all.” 👉 But it’s legally delicate. The details make or break compliance: pricing, fairness, transparency, user choice… all under the microscope. But why do publishers opt for this "consent or pay" choice? From our own research and conversations with partners and publishers, without consent, on average advertising revenue drops 50 percent. Get a deeper dive into best practices by checking out this guide → https://lnkd.in/dP_8DJ4G

43 seconds of “Marketing is easy” wasn’t enough. We get it 😎 We see those views climbing (yes, we check the data regularly 👀). You asked for more Guy Powers, so we’re giving it to you: raw, unfiltered, and behind the scenes. But don’t expect a typical behind-the-scenes, this is still very much Guy Powers being Guy Powers. Shoutout to Camping TV for creating this character with us, we are loving this Guy 😉 🎬 Pablo Sandstrom, Laura Viñals Colubi, Rubén Llorach, Alexandra Monsi, Sofia Guerra dos Santos. 

Fake apology letters are becoming a controversial trend these days on social media. And we don’t want controversy. So here’s a real apology post for sharing only one picture from our Partner Meetup in Barcelona on LinkedIn. We are so sorry for sharing just a single group picture that showed so little, when the truth is that we threw a party in an aquarium, set sail around Barcelona, and basically lived our best maritime, privacy-led lives 🌊 So here it is: the actual fun and the behind-the-scenes energy from our last Partner Meetup of the year. Turn up the volume, enjoy the ride, and remember: partners who sail together scale together 😎 n factorial s.l., Datalemon, Atvise | Next Level E-commerce 🔥🚀, Camping TV, Victor Peinado Digital, Microsoft, En Busca del Fuego, PPC News Feed, TRKKN, EMD - Estrategia de Marketing Digital, Sitegurus.nl, Perk, Hinto®Group, MeasureMinds Group, Acceleration Partners, and Optimal Marketing.

We didn’t have "Gen Z’s data-sharing behavior" topping our followers’ favorites list on our 2025 bingo card 🤭 But you asked, and we listened. We’re bringing you more of the content you want, starting with our next webinar: Gen Z, Data & Digital Trust: What Today’s Marketers Need to Know. We asked 10,000 consumers to provide fresh insights into how Gen Z thinks about data, privacy, consent, and digital trust. If Gen Z is part of your 2026 marketing strategy, this session will give you a clear picture of what truly drives their trust and engagement. Want to join? Here are the details: 🗓️ Date: Thursday, December 11 🕒 Time: 11:00 AM PT / 2:00 PM ET 📍 Location: Online 🆓 Join Tilman Harmeling and Chloe' Skye W. here: https://lnkd.in/d9GfUsSM

🇨🇿 We’ve just wrapped our Advisory Board in Prague, and we’re leaving inspired, aligned, and proud. We are proud of the exceptional group of customers and partners we brought together to step back from the everyday and dig into what’s next for privacy-led growth, something we truly believe in, in 2026. Across the agenda, we explored: 🔹 Market trends shaping the consent and privacy landscape 🔹 A Performance Marketing recap of 2025 and priorities for 2026 🔹 Our product roadmap and the evolving publisher ecosystem 🔹 And some high-energy team building, and we mean it, karting was involved 🏎️💨 Most importantly, the insights and feedback shared in Prague will directly shape how we build, prioritize, and partner in the months ahead. A huge thank you to everyone who joined us for your trust, your ideas, and your continued collaboration. And kudos to the team who made every detail of this week run so smoothly 🫶 Thank you, partners and customers: Nora Riedel, Benjamin Maier, Max Lucas, Till-Florian Schäfer, Adriaan Dekker, Adrian Nowakowski, Riccardo Paradisi, Eike Pierstorff, Phil Pearce, Thomas Eccel, Alex Pithamitsis, George Wellington, Elena Meschieri, Jo Milonis. And thank you, team: Tilman Harmeling, Yonina Spithoven, Bethany Hendricks, Rute Harada, Marina Mchedlishvili, Seifeldin Azzam, Isabel Novais Machado, Roland Mehltretter, Rasmus Lindquist, Kim Sicko Skovgaards, Nicoletta Pizzocheri.

Is your business on TikTok, Facebook, or Instagram? 🤳🏽 In 2025, Meta reports that over 200 million businesses are actively using social media. But with great reach comes great responsibility. Every platform has its own privacy rules, and understanding them is key to staying compliant. For example: 👉 Do you know the key risks and compliance considerations for advertisers on Facebook? 👉 Or what TikTok says about sensitive personal data? No need to have the answers ready. We have them for you. 📌 Bookmark this guide to stay on top of social media compliance: https://lnkd.in/dJm9UWbh 𝘛𝘩𝘪𝘯𝘬 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘪𝘯𝘧𝘰𝘨𝘳𝘢𝘱𝘩𝘪𝘤 𝘢𝘴 𝘢 𝘴𝘶𝘮𝘮𝘢𝘳𝘺, 𝘪𝘧 𝘺𝘰𝘶𝘳 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘢 𝘴𝘶𝘮𝘮𝘢𝘳𝘺 𝘪𝘴 ‘𝘢 𝘯𝘰𝘷𝘦𝘭𝘭𝘢 𝘪𝘯 𝘣𝘶𝘭𝘭𝘦𝘵 𝘱𝘰𝘪𝘯𝘵𝘴.’

77% of CMOs are already seeing better results and driving growth by elevating their privacy practices 📊 Our new research with The Drum reveals that Privacy-Led Marketing isn’t just a compliance checkbox, it’s a competitive advantage for CMOs across the US and UK. In the words of our own CMO, Adelina Peltea: “The most successful companies in the next decade will be the ones that earn trust at every step. CMOs have an opportunity—and a responsibility—to lead this shift.” So… how? 🧐 We’ve gathered the most effective strategies used by the 200 CMOs and performance-focused decision makers we spoke to, and we’re sharing them with you. Join the 88% of CMOs who expect privacy to be a core competitive pillar within the next two years 👉 https://lnkd.in/evGtTzTn