Yogesh Apte is an influencer

Head Of Digital Business | Linkedin Top Voice🎙️2024 & 2025 | 🚀Leader 2.0 Awards-2023🚀 |🏆Winner Pitch Marketing 30 under 30 (2023)|🏆Winner Impact Digital Power 100 (2020

Mumbai, Maharashtra, India
26K followers 500+ connections

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About

Yogesh Apte – A Defining Force in Digital Marketing
In a world where attention is currency and innovation is power, Yogesh Apte stands as one of the most defining forces in digital marketing today—a visionary who blends business acumen, creative energy, and data mastery to create marketing that doesn’t just perform, but captivates.

With over 8.5 years of experience driving growth for top-tier brands across Fortune 500 companies and high-growth Indian enterprises, Yogesh Apte has built a career on bold ideas, sharp execution, and consistent outcomes. His influence in the digital marketing space is impossible to ignore.

👑 Commanding the Stage of Digital Innovation
From leading product categories to owning end-to-end P&L, Yogesh Apte brings the rare ability to both think like a CMO and act like a growth hacker. Trusted with ₹100+ crore in annual digital spends, he engineers full-funnel strategies powered by: Advanced performance analytics , GenAI and ML-led optimizations , Audience-first, outcome-driven planning

Whether it’s transforming investor journeys at a mutual fund or scaling user growth at a fintech brand, Yogesh Apte drives impact where it counts—at the intersection of strategy and scale.

🏆 Crowned by the Industry
Yogesh Apte’s influence hasn’t gone unnoticed. He’s been honored with some of the most prestigious marketing awards, including: Growth Marketer of the Year , Pitch 30 Under 30 , Leader 2.0 , The Great Indian BFSI Award , Impact Digital Power 100 And a LinkedIn Top Voice badge that reflects his status as a thought leader

These aren’t just titles—they’re endorsements of a professional who sets benchmarks others aspire to.

🎯 Trusted to Define What ‘Great’ Looks Like
When top industry awards need someone with both vision and discernment, they call Yogesh Apte.

In 2025 alone, he’s served on the jury for: 🔹 Digies Awards (afaqs!) – View Announcement 🔹 DIGIXX Awards – View Post 🔹 SMARTIES India (Screening Jury) – View Post

He isn’t just recognized by his peers—he helps shape the future of the industry.

📚 A Mind That Teaches, A Voice That Leads
With over 20 brand case studies published in partnership with platforms like Google, Samsung, and Truecaller, Yogesh Apte isn’t just creating campaigns—he’s creating the playbook for modern marketers.

🔥 A Movement, Not Just a Marketer
Yogesh Apte doesn’t follow trends—he sets them.
A digital architect with the charisma of a showman, the brain of a strategist, and the energy of a startup founder.

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Activity

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Experience

  • DSP Mutual Fund Graphic

    Growth & Digital Marketer

    DSP Mutual Fund

    - 3 years 7 months

    Mumbai, Maharashtra, India

    “The best is yet to come, but you must first put in your very best.”

  • Cognizant Graphic

    Lead Consultant - Insurance

    Cognizant

    - 11 months

    Chennai, Tamil Nadu, India

    The Project objective is developed Embedded insurance & Digital Marketing Strategy also manage process optimization for Life & P&C insurance companies for that (E2E) customer journey mapping (CJM) covering sales, service & claim process.
    • Identify new channels and customer needs to develop a embedded marketing strategy for General & Life Insurance products.
    • Reduce non-value-add customer calls using Pareto analysis to identify top-level (NVA)non-value-add interaction.
    • Applied…

    The Project objective is developed Embedded insurance & Digital Marketing Strategy also manage process optimization for Life & P&C insurance companies for that (E2E) customer journey mapping (CJM) covering sales, service & claim process.
    • Identify new channels and customer needs to develop a embedded marketing strategy for General & Life Insurance products.
    • Reduce non-value-add customer calls using Pareto analysis to identify top-level (NVA)non-value-add interaction.
    • Applied customer journey assessment to identify root cause and IVR optimization, Enhancement of web layout FAQ section used As is and to be process flow diagram. • Provided suggestion on web solution to turn static website into dynamic it’s help to deliver interactive personalized experience.
    • Cultivate Blockchain opportunities that build on existing products, digital services platforms, and related technologies such as Hyperledger and smart contracts.
    • Brainstormed with client and performed functional analysis of the requirements and created user stories.
    • Develop digital marketing and distribution strategy, plan and manage marketing and promotional incentives for the acquisition & retention of D2C business.
    • Worked on Overall Lifecycle of ads campaigns from pre & post sales strategies across various media channels.

    🔁 Churn Prediction (AUC: 0.89 | KS: 0.61):
    Built a binary classifier to identify lapse-prone policyholders, reducing churn by 13.5% via trigger-based retention journeys. Used SHAP for explainability and implemented monthly retraining via PSI (<0.1).

    💰 LTV & Risk Scoring (RMSE: 0.14 | R²: 0.78):
    Predicted customer LTV and underwriting risk to improve D2C and IFA lead prioritization. Boosted high-value lead conversion by 29%; integrated with Salesforce for dynamic routing and budget optimization.

  • AU SMALL FINANCE BANK Graphic

    Senior Manager - Digital Marketing (Bancassurance)

    AU SMALL FINANCE BANK

    - 3 months

    Mumbai, Maharashtra, India

    • Managed the planning, production, and delivery of integrated marketing programs to achieve
    organizational objectives for banking & insurance products.
    • Responsible for scaling up Digital Acquisitions for various Banking & Insurance products on digital assets for ETB & NTB Customers.
    • Leading Branding & Co-branding campaigns from the idea stage through to their execution and
    implementation work on Life Insurance and General Insurance products.
    • Creating and executing…

    • Managed the planning, production, and delivery of integrated marketing programs to achieve
    organizational objectives for banking & insurance products.
    • Responsible for scaling up Digital Acquisitions for various Banking & Insurance products on digital assets for ETB & NTB Customers.
    • Leading Branding & Co-branding campaigns from the idea stage through to their execution and
    implementation work on Life Insurance and General Insurance products.
    • Creating and executing strategic campaign plans, managing internal/external cross-functional teams, and analyzing key trends for efficient implementation and optimization by using a data-driven approach.
    • Managing enterprise digital assets (web, mobile, social, email, etc.) to reflect relevant messages and
    call to action.
    • Producing creative storytelling assets that cut through the clutter, resonate with the target audience,
    generate authentic engagement, and invoke action. Enabling digital volumes for the respective LOB & ensuring; Operation within the defined parameters of manpower & increase sales productivity.
    • Driving product mix & portfolio alignment for higher profitability; Ensuring on-time sales training & running monthly contests to achieve their sales.
    • Driving Cross-selling & up-selling business with CASA & Insurance customers using propensity modeling.
    • Actively engage with all relevant channels to address the need for product training, sales follow-ups, act as the first point of contact for product and sales process, relationship building with channel heads and sales officers to align the sales team towards P&L targets.

  • Liberty General Insurance Graphic

    Lead Digital Marketing

    Liberty General Insurance

    - 3 years 6 months

    Mumbai Area, India

    Responsible for generating direct business via company website & mobile app handling digital product
    launches working closely with Google & Facebook team for best practices.
    • Driving XX. cr monthly D2C online business, responsible for online customer acquisitions & retention through the digital channel (web / mobile app & over the what’s app).
    • End to end accountability of paid / Earned /Owned media marketing efforts to drive online business for
    www.libertyinsurance.in & Liv…

    Responsible for generating direct business via company website & mobile app handling digital product
    launches working closely with Google & Facebook team for best practices.
    • Driving XX. cr monthly D2C online business, responsible for online customer acquisitions & retention through the digital channel (web / mobile app & over the what’s app).
    • End to end accountability of paid / Earned /Owned media marketing efforts to drive online business for
    www.libertyinsurance.in & Liv mobile App
    • Managing company’s digital asset & focusing on better conversions by reducing funnel drops at various stages and coordinating with the tech team and UI/UX team to make required changes in customer journey flow.Exclusively launched Live Agent Chat option with customers over the WhatsApp this help us to reduce NC data and give us option to connect customer’s real time basis.
    • Using chatbot we are generating monthly 1200+ direct leads and this help us to reduce mediacost on
    monthly basis.
    • Using WhatsApp, we are running renewal retention campaign and driving 42% renewal viaWhatsApp.
    • Working on OCR module (Optical Character Recognition) for one click quote & click it claim it
    options for customers.
    • Translate business requirements and product initiatives into epics and user stories.
    • Responsible for managing the “end-to-end” Digital retail products portfolio at LGI.
    • Over the Digital platform 5 product launched its included website & mobile app platform.
    • Performing SEO activities for retail product and targeting 1 st position and driving monthly leadstarget.
    • Currently we are targeting 14000+ keywords including branded and non-branded keywords.

  • Birla Edutech Ltd. Graphic

    Digital Marketing Analyst

    Birla Edutech Ltd.

    - 6 months

    Mumbai Area, India

    • Responsible for Strategic Planning and execution of Digital marketing initiatives with the prime
    the objective of generating qualified leads for the marketing team, elevate brand presence on Digital platforms.
    • Delivered top 3 ranking position for ~10 keywords on Google leading to 15 times increase in traffic within 3 months.
    • Manage analytics to track all search and marketing campaigns launched to improve the conversion ratio and reduce the cost of acquisition, improve click…

    • Responsible for Strategic Planning and execution of Digital marketing initiatives with the prime
    the objective of generating qualified leads for the marketing team, elevate brand presence on Digital platforms.
    • Delivered top 3 ranking position for ~10 keywords on Google leading to 15 times increase in traffic within 3 months.
    • Manage analytics to track all search and marketing campaigns launched to improve the conversion ratio and reduce the cost of acquisition, improve click rates, open rates, conversion rates and leads/sales ratio. Take corrective actions to ensure desired results.
    • Plan and execute SEO, SEM strategy use marketing database for SMS, email and display advertising campaigns.
    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
    • Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies.

    Social media & Creative Strategy
    • Collaborate with internal teams to create landing pages and optimize user experience.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Developing social media strategies and setting goals to increase brand awareness and increase engagement.
    • Managing all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram.
    • Planning content and content scheduling using tools like Hoot suite and Buffer to manage multiple social media channels.
    • Educating other staff on the use of social media and promote its use within the company.

  • Booming Digital Graphic

    Founder

    Booming Digital

    - 10 months

    Mumbai Area, India

    A leading digital marketing agency with a focus on helping clients use the latest technologies & platforms to market themselves effectively.
    Currently involved in getting the company in shape for future trends in Digital Marketing Industry and product development. Also working on enhancing productivity from employees.
    Interested in learning experiences of other companies, especially how they managed growth and went public.

Education

Licenses & Certifications

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Skills

Projects

Test Scores

  • Certificate In Digital Marketing

    Score: 72%

  • Maharashtra State Certificate In Information Technology

    Score: 72%

Languages

  • Hindi

    Limited working proficiency

  • Marathi

    Native or bilingual proficiency

  • English

    Professional working proficiency

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