Matt Diggity

How I drive revenue for B2B clients in 30 days (with zero search volume keywords) On February 5th, I published a blog post for a target keyword with zero searches. Yet on paper, this blog should never have been created. Because zero searches = zero value? Right? No. A big no. 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝗮𝘁𝗶𝗰? Too many marketers are sleeping on revenue because of 3rd party metrics. We see a keyword with zero searches & automatically discount it. This is ultimately costing you in: - qualified traffic - pipeline - revenue If we stop focusing on vanity metrics like traffic and start focusing on intent, what would that do? - More business & less vanity traffic - Less of a struggle to justify marketing budget - Make the content case easier with C-suite - More breathing space to focus on longer term brand building So.. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗜 𝗱𝗿𝗶𝘃𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗾𝘂𝗶𝗰𝗸𝗹𝘆 𝘄𝗶𝘁𝗵 𝘇𝗲𝗿𝗼 𝘀𝗲𝗮𝗿𝗰𝗵 𝘃𝗼𝗹𝘂𝗺𝗲 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀: 1) Analyse Search Console for impressions with low-no search volume Here using a an extension like keywords insights gives you search volume data within search console. Then assuming you know your ICP, prioritise accordingly. 2) Find the patterns. (Reverse engineer what works) If your product has different integrations, that’s opening you up to many different possible combos. Example: You have an integration tool. And according to your conversion data: “how to integrate chatGPT with salesforce” has driven conversions. Then just go down the line for similar patterns. For example “how to integrate sage with salesforce” is zero search volume according to Ahrefs. But my bet is it would be valuable is you can connect the 2. 3) Look at qualitative data Look at private communities, Reddit, Slack, Quora, people also asked data etc. For Reddit, Use Gummy Search to analyse queries & find patterns about your ICP. Find those recurring queries & create relevant content. 4) Analyse Google Ads data This is my favourite 'keyword research tool'. Why? Because you got 𝘃𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝗱𝗮𝘁𝗮 on which blog posts convert. Export all high converting keywords & cross reference with search volume & other metrics. These are my top 4 ways to find valuable ZSV keywords. So how did the ZSV blog post perform? Since February 5th it’s gotten: - 14 clicks - 2 Trials - 14% conversion rate - £915.87 in revenue And that’s just 1 piece of content, 1 month in. Still very early days. I expect this to compound and passively bring more leads. Meanwhile our clients competitors are sleeping on this keyword because it’s ‘zero searches’. So moral of the story? 𝗭𝗲𝗿𝗼 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀 ≠ 𝗭𝗲𝗿𝗼 𝗩𝗮𝗹𝘂𝗲 P.S If you are interested in scaling your B2B company with SEO & Content, drop me a DM.

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Most ppl run Conversation Ads all wrong. They see the “recommended bid” and try to bid competitively. This makes sense when manually bidding for traffic or lead gen ads. But not for convo ads. Conversation Ads run on cost-per-send. Not CPC. Not CPM. Here is a loom video I made around convo ads, check it out: https://lnkd.in/dtBMEvTq Only one company can land in someone’s inbox every 30 days. So if you’re not the highest bidder, you do not get volume. Here’s the move: 👉 Ignore the recommended bid completely. 👉 Go stupidly high, $100 even. 👉 You’ll only pay $0.01 above the next highest bidder. Most of my sends are between $0.20 and $1.00. But I dominate the inbox. I used to hate the format. But it is fast becoming a solid ad format in my arsenal in driving SQLs. It also works for more than just cold outreach... 👉 Retarget ppl who saw your Thought Leader Ads 👉 Re-engage leads when you drop a new feature 👉 Follow up with warm traffic who bounced from your site If you’re running lead gen or ABM, Conversation Ads deserve a test. --- P.S. check out the full video on how I run convo ads on LinkedIn here:

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𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 (𝟳 𝗦𝘁𝗲𝗽𝘀 𝗧𝗼 𝗦𝗰𝗮𝗹𝗲 𝗙𝗮𝘀𝘁𝗲𝗿) Here’s what separates startups that scale from those that stall. If you want traction, don’t just launch and hope—build your GTM around these proven steps. 1. Audience Focus • Define ICP • Understand needs • Tailor solutions 2. Competitor Scan • Spot market gaps • Learn from rivals • Sharpen positioning 3. Product Position • Highlight unique strengths • Show immediate value • Differentiate clearly 4. Pricing Strategy • Align with market expectations • Balance growth & affordability • Build sustainability 5. Channel Activation • Choose best distribution paths • Reach where users are • Focus outreach efficiently 6. Growth Loops • Drive repeat acquisition • Turn actions into compounding growth • Build scalable systems 7. Performance Metrics • Track KPIs consistently • Refine what works • Double down on winners P.S. Want a PDF of Mastering Go-To-Market? Get it free: https://lnkd.in/ewfPRgiE ♻️ Repost to help people in your network. 💡 Follow Alejandro Cremades for more strategy insights. — 📢 check out for a winning pitch deck the template created by Silicon Valley legend, Peter Thiel https://lnkd.in/eQFrsUnE

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SEO agency founders need to be levelling up their personal brand game in 2025: - Post case studies - Post strategy - Post motivational backstory - Post weakness and failures - Post office dog & pizza Fridays - Get all staff involved (built in engagement pod) You can't just keep praying or paying for leads.

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Get more website visitors organically with these ChatGPT prompts for SEO. Rank higher in search results and convert traffic into customers! Use these 10 powerful ChatGPT prompts: 🔍 Prompt 1: Keyword Discovery Accelerator Map search intent patterns for [Topic] using user journey stages. Find 50 buyer-focused keywords with growth potential. Create content ideas matching each search stage. Show exact placement points and content structure. Present ranking difficulty and traffic value. Your website niche: [Your Niche]. 🔍 Prompt 2: Competitor SEO Decoder Analyze the ranking of the top 5 sites for [Your Keywords]. Extract their content win patterns and topic gaps. Show page structure differences and ranking triggers. Build a 90-day action plan to match and exceed their rankings. Your website: [Your URL]. Competitors: [Competitor URLs]. 🔍 Prompt 3: On-Page SEO Optimizer Build a complete optimization map for [Page Type]. Show exact placement points for key terms. Create content depth markers and user value signals. Include engagement builders and conversion elements. Your page type: [Page Type]. 🔍 Prompt 4: Content SEO Enhancer Improve [Content] for both readers and search. Map user intent stages throughout the piece. Add authority signals and expert proof points. Create natural keyword flow and topic depth. Show exact improvement points and structure changes. Your content: [Paste Content]. 🔍 Prompt 5: Technical SEO Auditor Build a complete fix list for [Website Type]. Show speed issues, mobile problems, and index blocks. Create a step-by-step repair guide with exact code fixes. Include the ranking impact of each fix. Your website type: [Website Type]. 🔍 Prompt 6: SEO Content Creator Design a complete content plan for [Topic]. Map all user questions and search stages. Create content outlines showing the exact structure and depth needed. Include rich media points and engagement triggers. Target keyword: [Paste Target Keyword]. 🔍 Prompt 7: Backlink Builder Create link link-building plan for [Website]. Find 20 real opportunity sites matching your authority level. Write personalized outreach messages that work. Show exact topics to pitch and value angles. Your website niche: [Your Niche]. 🔍 Prompt 8: Local SEO Booster Build a complete local ranking plan for [Business Type]. Create location pages that convert. Show review generation system and citation-building steps. Include local content ideas that drive foot traffic. Your business and location: [Business Type and Location]. ⭐ Find prompts 9 & 10 in comments. - - - 📌📌 Get ChatGPT SEO Guide (free): https://bit.ly/3RWYFv3 👉 Follow me Andrew Bolis for AI & SEO tips 🔄 REPOST to help others use AI

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Three stages of incrementality measurement based on brand maturity: Sub $20m Revenue per Year ===================== • Blended efficiency (MER or CAC) • Pre-post step tests • In-platform conversion lift studies • Self-reported attribution (HDYHAU) If you're a startup or still cruising under $20m a year, the chances that you're running a complex media plan are low. You're probably ~50% of your budget on Meta, very dependent on ads, and want to figure out how to grow. At this point you just want to push spend up above typical run rates and see if that's driving new customers. For example, increase spend by 20% month over month and compare how CAC moved month over month. If it moved up 20% then in the short term your increase wasn't incremental. If it went up less than 20% -- congratulations, you're driving incremental new. $20m - $50m Revenue per Year ======================= • As above • Add: simple geo holdout tests Pick a few states or big markets that are representative of your total business seasonality. You can do this as a simple (=CORREL) formula in a spreadsheet. Once you've found a state that's big-ish and has a high correlation (over like 0.7) to the total business, you're good. Turn media off in the identified test market. Watch total revenue in the test market over the next 30-90 days compared to your overall program (excluding that market). How much it differs is a rough estimate of how incremental the program was. $50m+ Revenue per Year ================== • Incorporate true MMM • Incorporate sophisticated geo tests • Look at first party data tests (e.g. lifecycle segment holds) Here's where the impact of "brand" and long term marketing initiatives are meaningful enough for us to quantify it. This is where you start to understand the difference between "baseline" and "incremental." Some more complex incrementality tests are necessary and should be done at the channel and tactic level. Data science-based correlations and predictive pairing or the creation of synthetic controls are important. MMM's importance increases as you're likely doing things that are very difficult to geo test. #incrementality #mmm #attribution

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Businesses spent $91,452,234,643 on SEO in 2024. Yet, most have no idea if it's working for them... Top 15 KPIs to find out if your SEO is paying off: • Sales • SEO traffic • Email sign-ups • Conversion rate • Organic visibility • Keyword rankings • Search impressions • Cost per acquisition • Return on investment • Customer lifetime value • Organic click-through rate • Number of keywords ranking • Commercial vs. content traffic • Number of pages driving traffic • Branded vs. non-branded traffic What else do you like to track?

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𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗱𝗲𝗿𝗿𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗦𝗮𝗮𝗦 🔥 But it's so easy to implement and is cheaper than ads or SEO. 👉 CRO (Conversion rate optimization) Your website is your biggest marketing asset, but most SaaS brands between $0-$5M don't use it to it's full potential. Here should be your goal for this month: 👉 Setup a free Mida account 👉 Setup a homepage A/B test 👉 Start tracking your conversion rate We just had a client boost their conversion rate through a simple A/B test with a free Mida account. It's SO underrated.

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“Email Marketing is too complex, how do I do it?” Well, here is your ultimate guide (repost this ♻️) 1. Know your ICP  2. Build a lead magnet  3. Build an Email funnel  4. Write really good copy  5. Pick your ESP very carefully  6. Always make it personalized 7. Put 80% focus on the subject line  8. Perform A/B tests to find the best shot  9. Segment your audience as per the need  10. Use 80/20 rule (80% educating, 20% selling) 11. Use automation to eliminate same tasks  12. Make your emails mobile-optimized  13. Never miss the welcome sequence  14. Iterate a lot, make changes often  15. Reengage inactive subscribers  16. Focus on your Email design  17. Clean your list regularly  18. Test your send times  19. Use sign mailing Don't sleep on the highest ROI channel. Organic list building can be hard → Try, Scale My List. P.S. How many emails do you send every week?

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Webflow's best-performing video ad on LinkedIn is a testimonial video. But this one hits different. Here are 5 lessons I'm taking from this ad 👇 𝘍𝘰𝘳 𝘤𝘰𝘯𝘵𝘦𝘹𝘵: • 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘈𝘥 (0:30) 𝘸𝘪𝘵𝘩 ~100𝘬 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴 • 𝘖𝘯𝘦 𝘷𝘪𝘥𝘦𝘰 𝘧𝘳𝘰𝘮 𝘢 𝘭𝘢𝘳𝘨𝘦𝘳 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘸𝘪𝘵𝘩 𝘓𝘢𝘵𝘵𝘪𝘤𝘦 (𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳) 𝟭 - 𝗧𝗵𝗲𝘆 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗽𝗮𝗶𝗻 Most customer story ads: "Hi, my name is Michael and I work for a company called-" You've already lost me. The first line of this ad: "With our previous web solution, we constantly had to make 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘤𝘰𝘮𝘱𝘳𝘰𝘮𝘪𝘴𝘦𝘴." Relatable. Precise. I'm listening. I've highlighted ads with no pain before. And they work. But the data is clear. Pain hooks more people, for longer compared to ads that start with benefits. 𝟮 - 𝗧𝗵𝗲𝘆 𝗼𝗻𝗹𝘆 𝘀𝗵𝗼𝘄 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗵𝗲𝗹𝗽𝘀 Every time there was software on screen, it strengthened the script's argument. "Now we can actually build what my team designs, pixel for pixel." → Showing the design moving to a webpage "Because Webflow is visual first, the marketing team..." → Landing page being built in real-time Otherwise, we were focused on the human talking. Because nothing is more convincing than the conviction on your customer's face. Which brings me to... 𝟯 - 𝗧𝗵𝗲𝘆 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝘀 𝗵𝗲𝗿𝗼𝗲𝘀 Did you notice the lighting change on the speakers toward the middle & end? These subtle 𝘷𝘪𝘴𝘶𝘢𝘭𝘴 make the customer look incredible. Almost like a superhero. And then the 𝘴𝘤𝘳𝘪𝘱𝘵 was all about how they were able to → push boundaries of content → improved conversion → be a more effective team And the thing that backs this up most is: I've heard of Lattice. They make damn good content. So I love that Webflow just lets them shine. 𝟰 - 𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮 𝘃𝗮𝗿𝗶𝗲𝘁𝘆 𝗼𝗳 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 The temptation in every testimonial: "LET'S GET THE CEO ON THIS!" Here's the thing. The CEO is going to be super high-level. That's not bad, but it will only resonate with other CEOs. That's why I LOVE that this ad highlighted a Growth Manager's perspective. They're the ones doing the work in Webflow. So naturally, his quotes stood out as very tactical. Different messages hit different audiences. 𝟱 - 𝗧𝗵𝗲𝘆 𝗺𝗮𝗱𝗲 𝗶𝘁 𝗹𝗼𝗼𝗸 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗼𝘁𝗵𝗲𝗿 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀 OK maybe this is just me geeking out. But when this hit me on my feed, And I saw the camera movement at 0:04 And I saw the product reveal at 0:07 I stopped in my tracks. It's hard to put a price on taking time to make thoughtful visuals. But LinkedIn is full of crappy video ads (sorry not sorry). Putting in creative effort is already a recipe for success. ----- Those were my lessons, but how did this land for you? Anything I missed? Anything you didn't like?

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How to Track Creative Testing at $10K/Day Spend (Without Burning Cash) If you’re scaling to $10K/day (or want to), creative testing can’t be random. At this level, every ad needs a clear system for tracking performance—otherwise, you’re just guessing. Here’s how we track creative testing at scale: ✅ Naming Conventions Matter → Every ad has a structured name including: Hook | Angle | Offer | Format | Launch Date. This makes it easy to analyze trends over time. ✅ Daily & Weekly Tracking → We log CTR, CPC, thumb-stop ratio, and early add-to-carts within 24-48 hours to determine if an ad deserves more spend—or if it’s dead. ✅ Segmentation by Intent → We bucket creatives into Testing, Scaling, and Evergreen campaigns—so we always know what’s feeding our scaling engine. ✅ Automated Performance Flags → If an ad crosses a certain CTR threshold, it’s flagged for iteration. If it falls below a set CPA multiple, it’s flagged for removal. ✅ Creative Heatmaps → We analyze top-performing visuals, messaging, and formats across different audience segments to double down on what’s working. Scaling isn’t about launching 100+ creatives and hoping for the best. It’s about systematizing what works—and cutting what doesn’t—at lightning speed. How are you tracking creative performance at scale?

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Outbound is a science. Here's our 6 step framework to find message-market-fit. MMF = finding the cold outreach message that yields positive ROI 1) Craft 10-15 unique messages. 2) Allocate 2k leads to each message. 3) If <2 positive replies, scrap it. If >1 positive reply, iterate. 4) Granular a/b testing on winning messages (subject lines, PS lines etc). 5) Build a 3-step sequence based on winning messages. 6) Allocate 80% of volume to the sequence and 20% for testing new messages. To validate this approach: Last month, 2 of our clients doubled their package with us just 2 weeks after working together. ---------------- Felix put together a great youtube vid sharing some insight on our copywriting approach: https://lnkd.in/eN4UAxCK

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