Social media-fueled consumer demand for weight loss medications has been a boon for GLP-1 drug manufacturers and telehealth companies. The craze is also driving health and wellness marketers and food sellers to reconsider brand and marketing strategies to meet the changing needs of GLP-1 patients.

Key Question: How is the explosion of the weight loss drug market changing consumer behavior and creating opportunities for health, wellness, and food brands and marketers?

Key Stat: Most young consumers who take weight loss drugs have felt a stronger connection to brands that place emphasis on health and wellness since they started using the medication, per Dentsu.

This report can help you:

• Develop media strategy (brands and agencies)
• Develop commerce strategy (retailers and brands)