Creator Match 🧩 reposted this
𝗕𝗿𝗮𝗰𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗽𝗲𝗼𝗽𝗹𝗲. 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗶𝗻 𝟮𝟬𝟮𝟲. We’re moving into a culture shift where actually doing something is becoming the new flex. We’ve seen run clubs take over from dating apps. They showed people that movement is a better way to meet than small talk over drinks. Now we’re going to see the next iteration on that, beginning with calisthenics clubs and ratcheting into increasingly skilled, technical and immersive group activities and trips where more judicious phone use is actively encouraged. 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝘀𝗸 𝗮 𝗯𝗶𝘁 𝗺𝗼𝗿𝗲 𝗼𝗳 𝘆𝗼𝘂. Sessions where you’re learning something, building something and sharing the effort with people around you. Moments where the phone naturally stays in your pocket because the experience is strong enough on its own. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝗰𝗿𝗮𝘃𝗶𝗻𝗴 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲! They want connection that’s earned through repetition, challenge and shared experience. That’s why these groups work. They give you a sense of identity you can carry in your body, not just your feed. The brands that understand this are showing up and making themselves useful. Think Nike running a recovery soup stall for runners in China. Or Nike Tech working with London calisthenics crews instead of trying to reinvent the scene. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝘆𝗼𝘂 𝗯𝗮𝗰𝗸. Ariel Rubin and the good dudes at Air asked me and a bunch of other incredibly smart Creatives/Marketers what our best piece of advice would be as we enter in to 2026. People like Kendall Dickieson, Emmett Shine, Meagan Loyst, Kelly Gordon, AJ Eckstein 🧩 and Emma Apple Chozick all contributed answers that you can find through the link in comments.