G2

Lions, and tigers, and BADGES, oh my! We spent our time at AWS re:Invent delivering badges to 97 companies, meeting 400+ operators at Catalyst, and hosting leaders at The Sphere to talk agentic futures and shifting buying expectations. And across it all, the signals were clear: 🪄 Marketplace is becoming a primary buying channel 🪄 Buyers want real proof before they click purchase 🪄 Co-sell motions are strengthening pipeline A whirlwind week filled with brilliant people, capped off with The Wizard of Oz at The Sphere, what more could you ask for?

Trying to keep up with how buyers behave in the AI era? Same. 🫠 Which is why we built tools that help you actually see what buyers are doing and act before your competitors do. Next week, we’re showcasing how teams are leveraging G2 to capture high-intent buyers with fresher signals, smarter targeting, and insights seamlessly integrated into their workflows. Join us and get a first look at what’s coming next 👀. RSVP below!

LLMs are picky readers. If you want them to notice your content, make it ✨impossible✨ to ignore. Save this checklist ✅ of formats AI grabs first for when you're refining content. Headings. Lists. Takeaways. Definitions. FAQs. Ready to show up in the answer instead of the search results? Start here.📍⬇️

SEO isn’t dying, it’s evolving. Fast. 🚀 We've broken down why answer engines reference some brands and ignore others, plus the 3 KPIs that actually matter for AI visibility. 🔗 below for the full breakdown.

If AI is the new front door for software buyers, consider this your key 🔑. 🗓️ At our Quarterly Innovation Event on December 16, we’re breaking down exactly how brands are using G2 to drive visibility, precision targeting, and pipeline impact. Think AEO for LLMs, real-time buyer signals that actually move fast, and integrations that plug insights right into the systems your teams already use. 🔗👇 to save your seat.

Clicks matter less ❌. Citations matter most 📝. Our new ebook explains how to earn trust, build citation-worthy content, and turn AI visibility into pipeline. If you want your brand in the answer, not just the search results, this guide is your starting point. Download 🔗 below!

This season brought 26,500+ reports, new AI-forward categories, big movers, and a few comebacks 👀. This quarter, we saw: ❄️ 292 shiny new reports ❄️ Procore Technologies reclaiming the #1 G2 Score ❄️ AI categories growing faster than holiday wishlists ❄️ bitmeeting jumped up 202 ranks, one of winter’s sharpest moves Unwrap the trends heating up the software world this winter.👇

Employee Engagement is buzzing with activity on G2 🐝. Meet this month’s standout Market Movers ⬇️ 👋 🏁 Achievers 🏁 Assembly (joinassembly.com) 🏁 Connecteam When buyer behavior shifts, we see it first. The full story is in the data. Get the breakdown in comments 🔗.

'Tis the season for fresh rankings. G2 Winter 2026 Reports are officially live! ☃️ From AEO hitting Grid eligibility for the first time to surges across Agentic AI, AI IT Agents, and more, this season’s reports show just how quickly AI-native categories are scaling. See which products led the pack and which categories took off. 🔗👇