Gong

INCREASE ENABLEMENT PROGRAM ADOPTION The secret to successful revenue-generating enablement programs? Frontline manager buy-in. Learn how to drive alignment and get support in our latest cheat sheet: https://lnkd.in/g4bZAb9p

SHORT AND SWEET They say brevity is the soul of wit... Turns out it also makes for a great cold email. We analyzed 85M+ emails and found the sweet spot to be 3 to 4. Your subject line should be no more than 3 to 4 WORDS. And the body of your email should be no more than 3 to 4 SENTENCES (ideally, 100 words or less) Following these best practices correlates with both the highest email open rates and reply rates. So before the next time you hit send, remember, a little goes a long way.

DISCOVERY FATIGUE IS REAL (Especially for C-suite executives.) The more questions you ask, the shorter their response. They’ve been through the “discovery dance” too many times. Their patience wears thin. They’ll entertain the first few questions. But very quickly, you’ll receive one-word, irritated answers. Instead, stick to 2-3 high-level questions. Alert them to threats they haven’t foreseen. Educate them on external trends that threaten their status quo. They’ll become captivated when you show them how their current status quo is no longer viable. THAT’S how you’ll keep execs engaged (and discovery fatigue low).

SOUND FAMILIAR? 😬 “Why is this deal still in commit?” “I thought they were going to sign last week.” “Wait, they ghosted us?!” If this sounds familiar, it might be time for a new approach. Our latest guide breaks down 4 pipeline mistakes that quietly sabotage growth and how to fix them with real-time, AI-backed insights. Grab your free copy: https://lnkd.in/gKm4-_BX

WINNING PLAYS AREN’T LUCK… THEY’RE BUILT And Gong Agents make it way easier. Clean insights + consistent GTM plays = predictable, repeatable revenue. Our blog breaks down how to: ✅ Refine your strategy ✅ Build targeted, scalable plays ✅ Track effectiveness across the team Dive in here: https://lnkd.in/g3Cb_C-r

ENABLEMENT THAT ACTUALLY ENABLES Most programs focus on content. Decks, certifications, LMS modules... But TOP teams focus on behavior. Because your reps don’t need another deck. They need to know what works – and how to do it consistently. Here’s how enablement pros do it with Gong: ✅ Surface what top reps do to win ✅ Scale those motions across the team ✅ Track adoption in real-time This is enablement with teeth. Not theory. Revenue impact.

DON’T MAKE THIS FORECASTING MISTAKE Due to technology and process limitations, many GTM teams only forecast new business. But, that’s just one piece of the puzzle. To build more accurate and complete forecasts, you need to consider all revenue dimensions. So, in our newest template, we share how to: ✅ Identify relevant revenue dimensions at every stage of growth ✅ Become a more mature data-driven organization ✅ Use AI to identify gaps and assess performance Download the sales forecasting template: https://lnkd.in/gh5q_kTq

AH, THE HOLIDAYS… (Send help 😂) Selling this time of year hits different. Calendars get chaotic, budgets get tight, and suddenly everyone is “OOO until January.” A few quick tips to stay sane and keep deals moving: ✨ Prioritize the winnable ones Double down on deals with real urgency and active champions. Everything else can roll to Q1. ✨ Be smart about timing Holiday weeks mean slower signatures and more no-shows. Lock in plans early or confidently push to January. ✨ Watch buyer signals When meetings drop, digital engagement becomes your best friend – opens, forwards, new stakeholders, all of it. Holiday selling isn’t easy… But with the right focus, you can still create momentum before the year wraps. You got this. 

AI CAN’T PREDICT WHAT IT CAN’T SEE AI isn’t a magic wand. It needs the right data – flowing together – to make accurate calls. And there are three streams that matter most: ✨ Historical performance. ✨ Live customer conversations. ✨ Real-time deal activity. Miss one, and your forecast is guessing. Get all three in one place, and AI suddenly sees what humans can’t.

THE NEXT 24 MONTHS WILL DEFINE GTM SUCCESS In a harsh economy, the traditional levers – more reps, more spend – are off the table. So Pradeep Konduru (Head of Revenue Tech & Process at Procore Technologies) asks the question every GTM leader is wrestling with: How do you keep growing when you can’t keep adding? His answer: A Revenue AI Operating System that expands deal capacity, lifts win rates, and multiplies rep productivity… without multiplying headcount. Pradeep breaks down three places AI moves from “nice to have” to transformative: 🔹 Account research in minutes, not hours 🔹 Signals tha save deals before they stall 🔹 Next best actions that elevate every interaction If you’re planning your GTM strategy for 2026, this piece is required reading. Full article: https://lnkd.in/g4MmcuvW