Hunch

Last week we dropped the news on our biggest product update of the year so far: Product Insights. And yes, it is big. Not just because we say so. It is big because we literally put it on this visual (and added confetti for extra effect!!!) 🎉💁♀️ Jokes aside, this one is for anyone running social campaigns at scale. Here’s the scenario. A clean 4x ROAS on the dashboard looks great. But inside that same campaign, a small batch of products is driving the profit while thousands quietly burn the budget. Native Ads Manager reporting does not show you that split. Product Insights does. Hunch blends Meta performance data with Google Analytics signals to pinpoint which SKUs actually convert, which stall, and where your catalog leaks spend. And this does not stop at Meta. The same intelligence guides decisions on TikTok, Snapchat, and Pinterest too. This update needed a full breakdown, and we’re here to share it. The link is in the comments.

We’re simple people. We see a trend we love, we tweak it for performance marketers, then we hit publish and call it a day. In all fairness, though, for performance marketers, “Wrapped” is just the calm after the BFCM storm, because once Black Friday is over, the holidays start whispering, “results, now.” 😉 But let’s just forget about that for a minute. It’s Friday.

Hunch is closing the loop on Meta advertising with our latest product update: Product Insights. 📣 📣 📣 For the first time, performance marketers get full visibility across creative, media, and product-level performance in one place. 🔥 Hunch connects your ad spend directly to the products that convert, finally giving you the truth your ROAS dashboard has been hiding. 🎯

Let's go! 🎉

A lot is being said about Andromeda right now, but the truth is simple: most of the information circulating is interpretation. 👇 What’s clear so far is that Meta is leaning harder into creative signals, which means the way brands structure and diversify their ads will matter more. But instead of jumping to conclusions about the “new rules”, the real opportunity is in observing how your campaigns shift, adapting, and building your own playbook over time. 📈 Our take: experiment with more creative variety, and let your results teach you what Andromeda actually optimizes for. Our customers are doing the same.

Black Friday is tomorrow. You’re either tired from everything you’ve already done or stressed about everything that’s still ahead. Probably both. And once this rush is over, the next one is already waiting. Hello, holidays. 👋 We don’t want to add more pressure to an already chaotic week. But this time of year always reminds us of one thing. Most modern marketers don’t really have a calm season anymore. There is always another promo, campaign, or seasonal push right around the corner. 🥲 That is what inspired us to put together an article about how teams use pre-scheduled templates in Hunch. Schedule your template and let everything roll out on its own. No switching on your laptop at 11:59 p.m. on a Thursday just to turn on a BF template. Check out the article in the comments.

Creative testing only works when you know what you’re actually testing. And “diversity” vs. “concepts” are not the same thing. 🙃 👉 Creative diversity is about exploring variations of one idea. You keep the same concept, but test different hooks, visuals, formats, or offers. This helps you understand how one idea performs when expressed in multiple ways. It’s a structured way to learn what truly resonates. 👉 Creative concepts represent entirely different ideas. Testing unrelated themes, like comparing a car ad to a celebrity image, doesn’t teach you much about your creative direction. It leads to random correlations instead of actionable insights. When the goal is consistent, scalable learning, and variety within one strong concept will get you much further than testing many unrelated ideas. Hunch supports this process by helping teams set up structured creative tests and generate the variations they need for reliable learning.

What happens when a brand wants to scale DPAs but refuses to compromise on creative control? 🤷♂️ 10DAYS had that challenge. They avoided DPAs because they could not keep them on-brand. Netprofiler saw the opportunity and used Hunch to build fully on-brand DPAs that the team could finally scale. The impact: • 60% higher ROAS in the Netherlands • 106% higher ROAS in Germany With full creative control and easy template testing, Netprofiler helped 10DAYS launch and scale DPAs across markets. Want the full story? Check the link in the comments. 👇

Running just one DPA per ad set is holding your performance back. 👇 Abby Schommer, Director of Client Partnerships at Hunch, reveals how brands are scaling their results by introducing creative variety — testing multiple DPA templates within each ad set instead of relying on a single one. By mixing subtle overlays and bold new concepts and validating them through structured A/B tests, these brands achieved 20% lower CPAs and 15% higher ROAS. Discover how creative diversity turns your DPAs from “just another ad” into a high-performing growth engine. 🎯

Saving time with a tool is great, but that’s not the real unlock. 👇 When Travelcircus started using Hunch, the goal was efficiency. What they discovered was something bigger: creative automation became a growth driver. With Hunch, their team can now run hyper-local campaigns down to the zip code level, across 10+ markets and thousands of creatives — campaigns that would’ve been impossible to execute manually. 📈 It’s not just about replacing manual work. It’s about enabling new campaigns, new reach, and new revenue. Thank you, Lucas Hengstenberg, for joining us in Master Marketer Talks.