Huge congratulations to the Meesho team on going public 🎉 It's been great supporting their journey in building exceptional user experiences. What an incredible milestone for the team! #MeeshoIPO #ecommerce #partnership
Plotline
Technology, Information and Internet
Helping product and growth teams in mobile-first companies improve in-app funnel metrics.
About us
Plotline is a mobile adoption platform that enables marketing and product teams to launch native experiences like Stories, Native Embeds, Videos, Streaks, Rewards, etc inside the app, without any engineering effort or app releases. The platform provides powerful event-based targeting and user segmentation to target the right users and help them take the right action inside the app. Today, Plotline operates at a scale of 300M MAU across their customers. The world’s largest consumer apps like Dream 11, Step Banking, Upstox, Kredivo Group, Cermati Group and the like trust Plotline to engage their users inside the app.
- Website
- https://www.plotline.so
External link for Plotline
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Salt Lake City
- Type
- Privately Held
- Founded
- 2022
Products
Plotline
Customer Engagement Software
Plotline helps product and marketing teams make rapid changes to their app, so they are less dependent on engineering to achieve their onboarding and adoption goals. Introduce a variety of UX patterns without code. Choose from videos, scratch cards, spotlights, stories and more to personalize user journeys in your app Join companies like Dream 11, Upstox, BharatPe, AngelOne and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering.
Locations
- Primary Get directions
Salt Lake City, US
Employees at Plotline
Updates
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Plotline reposted this
"I love it, I'm gonna start using the hell out of it, its really good, better than any other AI retouch thing I have used" - feedback on the image gen feature we shipped. We realized that users were breaking flow to generate assets elsewhere, so we brought the image generation engine inside the campaign creation workflow. Result? → Image generation that understands campaign context → No more waiting on design tickets for small tweaks → 10x faster experimentation loops Nano Banana Pro's quality is insane, so we decided to offer it completely free on Plotline.
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QSR marketing has completely changed in 2025. The real battlefield is not the storefront. It is the app. Fast food and coffee chains are now winning by treating their mobile apps like their most powerful marketing asset. Loyalty, personalization, gamification, contextual nudges. Everything lives inside the app and the brands that get this right are pulling ahead fast. We just published a deep dive on the most effective QSR marketing strategies in 2025. It breaks down how McDonald’s, Starbucks, Domino’s, Eatsure, Swish and others are driving repeat orders with smart experiences across the user journey. If you’re curious about how the best in the business are using apps to win customers, this one’s worth a read. Read the full blog here: https://lnkd.in/gNi3JbuP
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Huge congratulations to the PW (PhysicsWallah) team on going public! PhysicsWallah has redefined education access in India - making quality learning affordable, building a platform that genuinely helps students succeed, and proving that great education doesn't have to break the bank. Proud to support their team in creating app experiences that guide students through their learning journey and keep them engaged with their courses. Excited to watch them continue making education accessible to millions more learners across India 🚀 #PhysicsWallahIPO #edtech #appgrowth
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Huge congratulations to the entire Pine Labs team on going public! We’re proud to support your journey in building app experiences that enable merchants to discover features, track their progress, and grow faster. To many more milestones ahead. 🎊 #PineLabsIPO #fintech #partnership
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Day 2 at Singapore FinTech Festival, and the energy is incredible! Hearing their reactions to Plotline was incredibly rewarding. So many "this is exactly what we need" moments. If you're around, come say hi at Booth 4B38 ⚡️ We'd love to meet you and show you how fintech teams are driving KYC completion, cross-selling investment products, and converting one-time users into regulars - all without touching code. Anmol Bhat | Vir Binepal #SFF2025 #fintech #appgrowth
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Plotline reposted this
"We had to make tough trade-off decisions between pace of experimentation and how many things we could launch in a year." That's Tushna, talking about leading product at Rebel Foods, one of the world's largest internet restaurant companies with brands like Faasos. New menu items & offers drop constantly on EatSure. Festival specials. Seasonal favorites. But each one's GTM meant the same bottleneck: engineering sprints, design handoffs, app releases. Weeks of waiting. Meanwhile, growth and product teams had ideas that could move metrics today. One example: Customers loved the EatSure app's buy-one-get-one offer but most didn't realize it worked across brands. With Plotline, team tested different variants of contextual nudges. Found the winning approach with 3X boost in conversions within a week. This was one of many experiments Rebel Foods launched last year with Plotline. We spoke with Tushna about how Rebel Foods is running growth experiments without engineering bottlenecks. Full story in the video. 🎥 Grateful to the Rebel Foods team for trusting us to be part of this journey. #appgrowth #userexperience #appengagement
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We're heading to Singapore FinTech Festival 2025! 🇸🇬 📆 Nov 12-14 📍 Booth 4B38 Plotline is coming in with one clear message: Fintech apps deserve better experiences - not clunky CEPs, not endless engineering dependencies, and definitely not "spray and pray" engagement. If you're building a high-growth fintech product and you want: ⚡ Faster experimentation 📈 Higher activation & conversion 🎯 Real-time, segment-aware in-app moments ...come meet us. We'll be showcasing how leading apps across APAC are already using Plotline to turn user journeys into revenue moments - without the engineering circus. Swing by 4B38, say hi, and let's talk about the future of in-app engagement. See you in Singapore! ✈️🔥 Anmol Bhat Vir Binepal
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Plotline reposted this
Vegas for Money20/20! At Plotline, we help fintech teams boost KYC completion, drive adoption of payment methods and financial products, and build habits that grow transaction volume- without leaning on engineering. If you're focused on activation, feature discovery, or retention challenges in fintech, would love to connect. Looking forward to great conversations with product and growth teams. Come say hi at booth K18👋 #Money2020 #fintech #appgrowth #userexperience
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Plotline reposted this
Mumbai and Vegas. Same week. Last week, our team split up - some of us headed to Global Fintech Fest, others to G2E Las Vegas. Fintech teams want users to complete their first investment. Gaming teams want users to place their first bet. Both want users to come back tomorrow and build a habit. The industries are different. The KPIs have different names. But the underlying problem? Identical. Users have intent. Products need to convert that intent into action - smoothly, and without engineering bottlenecks. We built Plotline to solve exactly this. Whether you're a neobank in Bangalore or a sportsbook in Nevada, you shouldn't need engineering sprints to run the experiences your users deserve. Thank you to everyone who stopped by, shared insights, or grabbed coffee between sessions. Anmol Bhat | Ashana J. | Aarzu Kedia | Dhanashree Shimpi | Erik Regan | Vir Binepal #gff #G2E #userengagement #appgrowth
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