Revinate

2026 is closer than you think — and the guest experience is about to change fast. In our newest The Hotel Moment podcast episode, Revinate CMO and podcast host, Karen Stephens, and Revinate Marketing Coordinator, Brenna Turpin, unpack the five trends that will define the year ahead. Here’s the big takeaway: The era of passive data collection is over, and the hotels that activate their data in real time are set up to win. From AI-powered personalization and unified tech stacks to rising expectations around transparency and privacy, 2026 is shaping up to be a year where innovation and execution matter more than ever. 🔑 We cover: • Why personalization is moving from “name and greeting” to true personalization • What guest data activation really looks like • How unifying your tech stack unlocks operational speed • Why real-time decision-making is the new standard • The increasing stakes of data privacy and trust If you want a clear, actionable look at what’s coming and how to prepare your team, this is an episode you don’t want to miss. 🎧 Click the link in the comments to listen now

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Are OTA guests your most expensive guests? And can you actually win them back? Find out with this week’s takeaways from The Hotel Moment podcast: 1. Your most expensive guest is the OTA loyalist. Not the early check-in requester. Not the upgrade seeker. It’s the guest who books through an OTA again and again simply because they haven’t been given a compelling reason to book direct. Re-engaging them is one of the fastest routes to protecting your margins. 2. Winback strategies aren’t optional anymore — they’re essential. OTA winback campaigns consistently deliver 41% open rates and $5–$6 in revenue per email sent. The secret? Personalization powered by first-party data, automated journeys, and experience-led messaging that no OTA can replicate. 3. Storytelling converts — not discounts. Hotels like voco® Belfast are proving this right now. By leaning into smart segmentation, seasonal narratives, and strong brand voice, they’re bringing OTA-only guests back into the direct funnel in a natural, loyalty-building way. Click the link in the comments for the full episode to learn how to shift OTA dependence into profitable direct relationships — just in time for the highest-intent holiday booking season.

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Black Friday → Cyber Monday → Travel Tuesday The biggest booking surge of the year just wrapped, and the results are in. Hotels showed up in full force this season: thousands of campaigns, millions of emails, and engagement spikes that reveal exactly how today’s guests shop, click, and book during BFCM. The momentum was real, and one day in particular absolutely stole the show. If you’re planning your 2026 campaign calendar, you’ll want to keep these insights close. 👉 Watch the recap and see what stood out.

Thrilled to see Zuqing L. take the stage and share details about the technology powering our Customer Data Platform. Thank you for the invite, ScyllaDB.

Your past OTA guests are some of your biggest opportunities. And here’s why: They already know you. They’ve stayed with you. They trust you. But unless you nurture the relationship now, they’ll book through an OTA again simply because it’s convenient. In this week’s Hotel Moment episode, we break down how a strong OTA winback strategy turns holiday demand into direct revenue — with tactics like: 🎄 Experience-led holiday storytelling 🎄 Early-access announcements 🎄 Local winter moments and traditions 🎄 Automated journeys that run behind the scenes As we head into one of the highest-intent booking seasons of the year, we show you how to achieve higher intent, engagement, and revenue. If you’re planning for a strong Q4 (and a stronger 2026), this episode is for you. Tune in. Link in the comments. Your holiday revenue engine starts here.

It’s Travel Tuesday, and we see you! 🖤 The hotel marketers behind the screens. The ones who crafted every subject line, tested every automation, and turned guest data into genuine connections. The emails are sent. The campaigns are live. And the guests? They’re booking, browsing, and dreaming about their next stay. This week wasn’t just about offers. It was about creativity, teamwork, and showing the world what hospitality looks like when it’s personal. Here’s to every message that inspired a stay and to the momentum that keeps going long after today. 📣 We’d love to see your BFCM campaigns! Share them in the comments or tag @Revinate so we can celebrate your success too!

Can music add value to your hotel’s guest experience? Find out with this week’s takeaways from Jordi Sole, President of UMusic Hospitality & Lifestyle, on The Hotel Moment podcast: 1. Music is more than entertainment. It’s a storytelling tool. Jordi shares how sound can guide the guest journey from pre-arrival to checkout, creating emotional touchpoints that make your property unforgettable.  2. Personalization creates a whole new rhythm. Integrating music preferences into guest profiles, coupled with precise segmentation, can truly transform how your hotel crafts packages and experiences that are worth a premium. 3. Your niche is your differentiator. In a crowded market, Jordi’s advice is simple and powerful: stand out by being known for one thing. Whether it’s entertainment, gastronomy, wellness, or something uniquely yours — owning that specialty builds loyalty and recognition. Click the link for the full episode to learn how to elevate your brand, deepen guest connections, and drive measurable results.

🖤 It’s officially Black Friday 2025. The inbox is buzzing, your offers are live, and guests are clicking “book.” Today’s the moment your preparation pays off — the emails, the data, the creative energy. Keep one eye on performance and one on opportunity: 📊 Resend to non-openers 💌 Adjust subject lines for urgency 🎯 Extend your offer through the weekend Every tweak counts. And remember:  this isn’t the end. ✈️ Travel Tuesday is just around the corner, bringing another surge of guest intent. Stay sharp, stay live!