This is a good idea :)
Saluting All Those Who Did NOT Make the Ad Age Creativity and A-List Awards. 14,000 agencies. So few slots for recognition. IMHO, anyone who remains in business and supports brands across all disciplines and geographies and makes money and does fab work deserves a Weissy Award. The Weissy Award is a distinguished honor that recognizes individuals who exhibit unparalleled perseverance in the most cutthroat, demanding, and occasionally demoralizing industries. This award celebrates those unsung heroes who relentlessly push forward despite countless obstacles, pressures, and setbacks. It is for those who, often behind the scenes, maintain their unwavering commitment to their work, never faltering in the face of adversity, and whose quiet dedication drives progress in the most competitive and challenging business environments. The Weissy Award is a testament to resilience, tenacity, and the uncelebrated warriors who keep industries moving forward, even when the odds are stacked against them. #advertisingwinners SoulPurpose Advisory