During an All Hands meeting last month, our EMEA teammates heard from Maro Itoje - a respected athlete in the Under Armour family and a strong ambassador for what our brand represents. In this exclusive interview, Maro reflects on what truly sets high-performing teams apart: 🏆 The ingredients of a winning culture 🚀 Why some athletes and teams consistently rise to the top 🌍 How diversity strengthens performance and decision-making 👏 His purpose beyond rugby, including the incredible work of The Pearl Fund 🤝 What it means to be part of Team UA, and how shared values drive success Maro’s insights go far beyond the rugby pitch. They speak to leadership, resilience, and the responsibility of using his platform for broader impact - themes that resonate strongly across the Under Armour brand. We’re excited to share part of this interview with you, showcasing the stories and perspectives that inspire our teams every day.
Under Armour
Retail Apparel and Fashion
Baltimore, Maryland 941,093 followers
Under Armour Makes You Better.
About us
Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
- Website
- http://www.underarmour.com
External link for Under Armour
- Industry
- Retail Apparel and Fashion
- Company size
- 10,001+ employees
- Headquarters
- Baltimore, Maryland
- Type
- Public Company
- Founded
- 1996
- Specialties
- Performance, Brand, Innovation, Apparel, Footwear, Digital Fitness, and Technology
Locations
Employees at Under Armour
Updates
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Our retail managers in Mexico recently wrapped up an incredible two-day development session packed with strategy, learning, and leadership. Together, our leaders aligned on plans for the upcoming holiday season and explored Module 3 of our Retail Leadership Development Program: 𝙇𝙚𝙖𝙙𝙞𝙣𝙜 𝙩𝙝𝙚 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨. The highlight? A creative ‘time machine’ activity where each leader committed to goals and envisioned how they want to feel when the season concludes. It was a powerful reminder that leadership isn’t just about hitting targets- it’s about creating impact and shaping experiences that matter. A big shoutout to our retail leaders for their energy, commitment, and readiness to make this holiday season unforgettable. We’re proud of what we’ve built and even more excited for what’s ahead. Want to join the team? APPLY HERE: undrarmr.co/mxretailjobs
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Baltimore, this one is for you. Join us for a hometown holiday celebration right in your backyard TOMORROW at the UA Flagship Store with exclusive products, giveaways, and more. 🎁 RSVP: undrarmr.co/holiday
Hey Baltimore! It’s officially been one year since we opened our Campus Store at Baltimore Peninsula. So, we’re doing something BIG on Saturday, December 6th. Stop by from 10am-6pm for some festive vibes and a lot of Baltimore flavor (and come say hi 👋🏻)!
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On this #GivingTuesday, we’re celebrating a core part of who we are at Under Armour: showing up for our communities. Giving back isn’t just something we support. It’s something we build into the way we work. Through Volunteer Time Off (VTO), teammates are empowered to step away from work and step into impact by supporting causes that matter to them. So far this year, teammates have contributed 35,080 volunteer hours to strengthen their communities. Through efforts like mentoring, neighborhood cleanups, school renovations, and meal packing, they’re making a real difference for the people and places they serve. We’re proud to stand behind the people making a difference on and off the field! #LifeAtUA #ProtectThisHouse
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As we head into the biggest stretch of the year, we want to take a moment to celebrate and thank the incredible teammates who make Holiday happen at Under Armour. From our Retail teams in Brand and Factory Houses, to our Distribution Houses in Baltimore and Nashville, and our Customer Service Center - YOU are the key to winning Holiday. Your preparation, coordination, and commitment ensure every athlete has an exceptional experience, whether they’re walking into a store, opening a package, or reaching out for help. This season is a full-team effort, and your energy and focus inspire us all. Drop a 👏 in the comments to show your appreciation for these amazing teammates who make it all possible! #LifeAtUA #RetailCareers #UADistribution
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Ten years strong—and the best is yet to come. We are thrilled to extend our partnership with Wisconsin Athletics, continuing to fuel performance and innovation for Badger student-athletes.
Ten years together. Ten years ahead. Wisconsin Athletics is proud to extend our partnership with Under Armour for another 10 years. Through this groundbreaking agreement, Under Armour will continue as the exclusive provider of footwear, apparel, accessories and game-day uniforms for all 23 of our Division I men’s and women’s programs. The extension also includes a significant investment in Wisconsin Athletics’ name, image, and likeness efforts, further strengthening an already robust NIL platform for our student-athletes. Learn more: https://bit.ly/4p6h2fe
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Last month, we launched our Retail Leadership Development Program (RLDP) across South APAC—bringing together top store leaders for two days of immersive learning, collaboration, and growth at our Kuala Lumpur office. At Under Armour, we’re committed to building agile and innovative leaders who elevate the athlete experience and drive excellence in our Brand & Factory Houses. RLDP equips our talent across four modules designed to identify their leadership style, build skills to manage teams, elevate decision-making and problem-solving skills, and apply their learnings to real-world projects. Strong leaders build strong teams. Strong teams deliver unforgettable moments. #LifeatUA #RetailLeadership #LeadershipDevelopment #SouthAPAC #UAAPAC
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October was full of inspiration and celebration at Under Armour's EMEA Headquarters! From the grand opening of our second floor in the Amsterdam office to the kickoff of our Commercial Summit, the energy was unstoppable. We welcomed teams from across the region to share bold ideas, connect over our mission, and celebrate the progress we’re building together. One of the highlights? A visit from Toni Rüdiger, one of the faces of our football campaign “Be The Problem.” His presence and message reminded us what it means to challenge the status quo and push beyond limits. These moments capture the spirit of #LifeAtUA — where performance meets passion, and every milestone is a step toward something greater. #UAEMEA #LifeAtUA @UnderArmour
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Last month, our Executive Leadership Team visited our APAC region, spending meaningful time with teammates across Hong Kong and beyond. Some highlights of the visit included teammate conversations with founder and CEO, Kevin Plank, a fireside chat led by our Chief Supply Chain Officer, Shawn Curran fielding thoughtful questions from our Global Product Supply team, and a career development discussion led by our Chief People Officer, Jen Smith, inspiring teammates to own their growth journey. To wrap up the visit, Shirley Xu, Sr. Director for HR, hosted a Talent Breakfast at the Regent Hotel Hong Kong, bringing together internal leaders and our ELT for rich conversations and connection. Moments like these remind us that leadership is about listening, learning, and lifting others. #LifeAtUA #UAAPAC #UnderArmour
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What happens when a passion for sport meets a purpose-driven brand? You get leaders like Rodrigo who’ve turned their love for athletics into a career that inspires teams, elevates athlete experiences, and drives performance across Spain & Portugal. In our latest Leadership Spotlight, Rodrigo shares how his journey from corporate operations to retail leadership reflects Under Armour’s commitment to Love Athletes and Celebrate The Wins on the floor, on the field, and beyond. 💬 “Under Armour doesn’t just create innovative products - it creates careers.” 🔗 Discover how Rodrigo builds team culture, develops talent, and leads with purpose. 📍 Interested in joining UA Retail? Explore opportunities here: https://lnkd.in/eJbavx6n #RetailLeadership #UAEMEA #LifeatUA #UARetailEMEA #LifeAtUA #LeadershipSpotlight