Use the template as a starting point

- You probably have access to a big old collection of templates to use when you respond to customers. Your company may call these templates form letters or standard responses or macros. Whatever you call them, templates probably make your job easier, but there are correct and incorrect ways to use them. The worst way to use an email template is just to copy, paste, and send it as is. The best way is to think of the template like an ingredient you use to prepare a signature dish. You'll combine pre-written sentences in the template with your freshly written original sentences to prepare a delicious, readable email response to your customer. When used correctly, templates can help you write good emails, but if you use templates incorrectly, they make your emails sound insincere, robotic, or off topic. Let's take a look at an example of a template in action. Let's say you work for SummerGATE Theater, a 1500 seat venue that…