For an ecosystem as critical as India’s food supply chain, it’s surprising how much of it still runs on WhatsApp groups and late-night phone calls. Having visibility is essential when accuracy is required. Yet dashboards and control towers are often the exception, not the norm. That’s the gap I see every day, logistics operators relying on informal coordination in a system that powers what millions eat. The cold chain deserves better. Better tools. Better discipline. Better accountability. At JustDeliveries, we’ve been working towards that future quietly, where every delivery isn’t just executed, but also visible, measurable, and accountable. Because messages alone are not what make a system reliable. It’s built on systems. #FounderNote #SupplyChainIndia #ColdChainWithCare #JDOnTheMove #LeadershipInLogistics
Entire unorganized street markets across the country operate their supply chain including demand forecasting over whatsapp/ phone calls and without any software/ analytics tool. Curious part of story - this unorganized sector is so agile that it never misses business opportunities in festival time. Sometime supply chain is invisible around us
This is a valid point on quality, compromise and pricing
Too much visibility is also a problem , keep it simple
Honestly, this isn’t just a supply chain problem. It’s a food security problem. Better systems = less wastage = more affordable food for everyone.
Rightly said Mansi Mahansaria. every tool and tech have a purpose and we cannot interchange the same. Works for small activities but create issues as you scale.
WhatsApp and calls can move trucks, but they can’t build trust. Visibility, discipline, and governance are what turn logistics from hustle into a reliable system. The cold chain deserves calm operations, not just constant coordination. So well said.