Leveraging Everyday AI to Transform the Customer Relationship
Too many companies rush to deploy AI as a cost-cutting shortcut, rolling out half-baked chatbots that frustrate customers more than they help. This creates weaker relationships and sacrifices long-term trust for short-term gains.
On this episode of The Modern Customer Podcast, Henrik Werdelin—founder of BARK, Prehype and Audos, and co-author of Me, My Customer, and AI. Learn his powerful vision for AI: its true strength lies in empowering humans to prioritize authentic connection and fundamentally transform the customer relationship.
Key Highlights from the Conversation:
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🎧 Watch to the full conversation with Henrik on The Modern Customer Podcast—and explore these ideas further by picking up a copy of his book Me, My Customer, and AI.
Stream now on Apple Podcasts, Spotify or your favorite podcast platform.
Blake Morgan was called “The Queen of CX” by Meta. She is a customer experience futurist and author of three books on customer experience. Don't miss her new book, "The Eight Laws of Customer-Focused Leadership." To learn more visit www.8CXLaws.com.
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Biggest loudest congrats Henrik Werdelin ! Cant wait to check it out!
Love this 👏 The shift from efficiency to deeper connection is where the real value gets unlocked. Relationship capital - depth, density, durability - feels like the metric that's going to matter most as AI levels the playing field on tech. Great discussion!
Henrik! Honestly in awe of everything you're creating and how you just see and seize opportunities. It’s inspiring as hell to watch. 🙌 Side note (but honestly, as important as the article... no offence, Blake!) but the hair in this pic? What the snydekode sker der?? Perfectly blow-dried brilliance. I need the secret. Mid-40s over here in humid jungle air, trying to keep some shape up top before it fully packs its bags. 😂 DM hemmeligheder please! Miss you buddy! Keep inspiring the rest of us! I really love it!!
Blake Morgan AI is at its best when it’s used as an enabler rather than a replacement. What I liked about this conversation is the focus on “everyday AI”—small, practical applications like analyzing feedback, improving routing, and spotting patterns that humans miss. That’s where businesses can create real value without sacrificing trust. The key, though, is integration and intent: • Use AI to free people up for relationship-building, not to cut corners. • Be transparent so customers know when they’re engaging with AI vs. a person. • Measure impact beyond cost savings—look at trust, retention, and lifetime value. AI won’t transform CX overnight, but when deployed with discipline, it can make listening at scale and personalization more natural and effective. CX + AI = stronger relationships, not just faster transactions.