Consumer Insights on AI Pin

Generative AI has spawned thousands of new products. But outside of ChatGPT, what are everyday consumers using? What's growing, and what has flattened? I crunched the numbers to find the top 50 consumer AI web products by monthly global visits - here's my learnings: 1. Most leading products are built from the “ground up” around generative AI - of the 50 on the list, 80% are brand new as of the past year. Only five are owned by big tech companies (ex. Google, Microsoft), and of the remaining 45, nearly half are bootstrapped! 2. ChatGPT has a massive lead, for now…representing 60% of traffic to the entire list! Character.AI comes in at #2, with ~21% of ChatGPT's traffic. Compared to mainstream consumer products, even the top AI products are fairly small - ChatGPT ranks around the same traffic scale as Reddit, LinkedIn, and Twitch, but far behind Facebook and Instagram. 3. General assistants (ex. ChatGPT, Bard, Poe) represent almost 70% of traffic, but companionship (ex. Character.AI) and content generation (ex. Midjourney, ElevenLabs) are surging! Model hubs are also a category to watch, with only two companies on the list (Civitai, Hugging Face) but both in the top 10. 4. While some early winners have emerged, most categories are still up for grabs - with a <2x gap in traffic between the #1 and the #2 leading players. Use case or workflow-specific platforms are also emerging alongside more horizontal players - ex. Leonardo Ai has taken off in image generation for games assets, while Midjourney continues growing as the leading generalist platform. 5. Acquisition for top products is almost all organic - with the median gen AI company on the list seeing 99% free acquisition! This compares to 52% for the median consumer subscription company before AI. Consumers are also showing significant willingness to pay for genAI, with 90% of products monetizing, and at a ~2x higher ARPU than non-AI consumer subscription comparables. 6. Mobile is still emerging as a platform for AI products - only 15 companies on the list have an app, and just three (PhotoRoom, Speechify, Character.AI) saw >10% of traffic from their app versus website. Given consumers now spend 36 more minutes per day on mobile than desktop, we're excited to see more app-first AI products emerge soon. For the full post and more stats, check out: https://lnkd.in/gR6Paycc #ai #genai #startups

Did you know that only 23% of the US population has ever used ChatGPT? How many of those use it daily, weekly, or monthly? TL;DR: We're still early. I just finished reading a Pew Research Study from February, which studied how Americans use ChatGPT. Here are a few Insights below: 1. ChatGPT usage is growing but still limited: While the percentage of U.S. adults who have used ChatGPT has increased from 18% in July 2023 to 23% in February 2024, most Americans still haven't used the chatbot. Of those 23%, only a small % are likely DAUs or MAUs. 2. Younger and more educated adults are likelier to use ChatGPT: Usage is highest among adults under 30 (43%) and those with a postgraduate degree (37%). These groups are also more likely to have used ChatGPT for work, learning, and entertainment. We see this with our Chrome extension Casper, where most users are higher-ed students. 3. ChatGPT is increasingly used for work: The share of employed Americans using ChatGPT has more than doubled from 8% in March 2023 to 20% in February 2024, with the highest usage among younger workers and those with advanced degrees. I'm seeing enterprises start to work through their privacy considerations and integrate them into their workflows. This will increase significantly over the coming years. 4. The generation gap in ChatGPT adoption: The wide disparity in usage between younger adults (43% of those under 30) and older adults (6% of those 65 and older) highlights the digital divide and the varying levels of comfort with new technologies across generations. 5. Trust in ChatGPT's election information is low: Despite the growing usage, about 4 in 10 adults have little to no trust in the election information provided by ChatGPT, with very few (2%) expressing a high level of trust. This distrust is consistent across political parties. If you're spending time thinking through trust through elections and AI, I'd love to connect. Here's a clearer, simpler version of the message: To founders or executives thinking about investing in AI: There's still time to get involved, but act soon – things are about to get exciting. I'm fully focused on understanding how AI is being integrated into people's personal and professional lives. Let's chat more if you're interested :)

A lot of marketers are telling me there is a new lead/client referral source showing up in lead forms, client conversations, and "how did you hear about us?" surveys. ChatGPT is now being cited more and more as a source of discovery. Even if your leads aren't actually discovering you via ChatGPT, it's likely reshaping the entire buyer's journey for many of them. It affects everything from recognizing there's a need, to evaluating you against competitors, to final purchasing decisions. For many, AI is now integral to both personal consumer and business decision-making. Reflecting on my own experiences, I've noticed that ChatGPT, along with its friends Perplexity and Bing Chat, now significantly influences my purchasing choices. (Just this week, I made two purchases based on ChatGPT and Perplexity recommendations!). This behavioral shift is a crucial juncture in marketing, demanding immediate attention. Understanding how ChatGPT and generative AI influence client decisions and buying behaviors is becoming increasingly important. ChatGPT's role in product and solution discovery is rapidly transforming previously effective marketing practices, with the risk of making some avenues that previously worked obsolete (traditional SEO, I'm looking directly at you). Marketers must be reevaluating and adapting marketing strategies before they're frantically trying to catch up. Aligning our marketing efforts with these AI-driven trends is essential to stay relevant and effective. We should all be reexamining our customer sales processes and mapped buying journeys, and adapting our strategies to incorporate these new behaviors. I'm eager to hear from my marketing community. Have you noticed ChatGPT or other AI tools influencing your clients' customer journeys yet? How are you adjusting your strategies for this new reality we live in?