Advisor | Consultant | Speaker | Be Customer Led helps companies stop guessing what customers want, start building around what customers actually do, and deliver real business outcomes.
About 12-18 months ago I posted about how AI will be a layer on top of your data stack and core systems. It feels like this trend is picking up and becoming a quick reality as the next evolution on this journey. I recently read about Sweep’s $22.5 million Series B raise (in case you're wondering, no, this isn't a paid ad for them). If you're not familiar with them, they drop an agentic layer straight onto Salesforce and Slack; no extra dashboards and no new logins. The bot watches your deals, tickets, or renewal triggers and opens the right task the moment the signal fires, pings the right channel with context, and follows the loop to “done,” logging every step again in your CRM. That distinction matters for CX leaders because a real bottleneck isn’t “more data,” it’s persuading frontline teams to actually act on signals at the moment they surface. Depending on your culture and how strong of a remit there is around closing the loop, this is a serious problem to tackle. You see, when an AI layer lives within the system of record, every trigger, whether that is a sentiment drop, renewal milestone, or escalation flag, can move straight to resolution without jumping between dashboards or exporting spreadsheets. The workflow stays visible, auditable, and familiar, so adoption happens almost by default. Embedding this level of automation also keeps governance simple. Permissions, field histories, and compliance checks are already defined in the CRM; the agent just follows the same rules. That means leaders don’t have to reconcile shadow tools or duplicate logs when regulators, or your internal Risk & Compliance teams, ask for proof of how a case was handled. Most important, an in-platform agent shifts the role of human reps. Instead of triaging queues, they focus on complex conversations and relationship building while the repetitive orchestration becomes ambient. This means that key metrics like handle time shrink, your data quality improves, and ultimately customer trust grows because follow-ups and close-outs are both faster and more consistent. The one thing you will need to consider is which signals are okay for agentic AI to act on and which will definitely require a human to jump on. Not all signals and loops are created equal, just like not all customers are either. Are you looking at similar solutions? I'd be interested to hear more about it if you are. #customerexperience #agenticai #crm #innovation