Ecommerce User Interface Design

4 out of 5 CRO agencies I've worked with usually relied on 'best practices' to increase conversion rate. These practices include: - Adding badges like 'few left', 'bestseller' - Making reviews more prominent - Creating urgency with timers - Adding key product USPs - Leveraging offers While these strategies do give results, many tend to overlook a critical aspect. Which is UX/UI design. That’s likely the least spoken topic at a CRO agency. Despite its significant potential to increase conversion rates. In this example, using Nourish You India's PDP, I've implemented UX/UI and other changes that can increase conversion rates. Below are the 8 changes I recommend a/b testing - 1. Move the product name above the product image along with reviews+price. That way, the space between the images and the add-to-cart CTA is reduced, increasing the chances of adding to cart. 2. The primary product image should highlight key USPs. This would help the user to quickly understand why to buy this product and why from you. 3. Consider adding product image thumbnails. If your product requires education then use the image slider to provide that. Most important in consumables, personal care industry, and tech. 4. Consider adding 3 quick bullet points or USPs about the product before the user goes to add to cart. This way, they are educated about the product before they consciously think about purchasing from you. 5. Motivate users to add more quantity, increasing the AOV. Do this by highlighting savings when they buy in bulk or highlighting the cost per item if they buy a bundle. 6. Optimize the area around the add-to-cart CTA. Highlight the estimated delivery time, free shipping threshold and return policy. 7. Highlight key USPs to differentiate your product and brand from the others. 8. Add accordions that the user can click on to read more. This way they can find the answers to their questions quickly. Other 2 CRO changes I did: 1. Added 'Few left' once the user selected the pack they want to buy. This creates urgency. 2. Re-iterated price near the pack selection so the user doesn't have to scroll back up to see the price. Success lies in attention to detail. Found this useful? Let me know in the comments! P.S. The learning curve for UX/UI design is quite different from that of CRO. Some great resources to explore are Baymard Institute and Nielsen Norman Group to get started. #conversionrateoptimization #uxdesign

UX design without data is like driving blindfolded. But at the same time, data alone won't tell you the whole story. Here’s how we balance both for stellar results at UN/COMMON: ↓ 1️⃣ Start with well-tested strategies After building hundreds of eCommerce funnels, we’ve seen certain UX approaches consistently perform well. We focus on designs that: -> Keep users moving down the funnel -> Guide them smoothly from home page to checkout …this sets the foundation. 2️⃣ Dig into the numbers Leveraging data platforms like Triple Whale and GA4 allow us to understand consumer behavior in a funnel at a micro level. They let us analyze every step of the user journey. We use them to: -> Find winning patterns -> Spot conversion roadblocks -> Make data-backed UX decisions From home page to the “thank you” page, we leave no stone unturned. 3️⃣ Get inside customers’ heads Numbers tell a story… …but they don’t tell the *whole* story. So, we put ourselves in the shopper’s shoes and ask: -> How does this design make them feel? -> What motivates them to keep clicking? -> Where might they get stuck or confused? To make conversions, we don’t only analyze behavior— We decode the human behind every click. Because at the end of the day, we’re all consumers— We shop. We browse. We buy. …and the best UX taps into that shared experience. 4️⃣ Balance quant and qual Magic happens when we combine hard data with human insight. This dual approach helps us: -> Validate our hunches with numbers -> Explain our numbers with real user feedback The result? ↳ UX that’s both data-driven *and* user-centric 5️⃣ Keep learning and applying Every project and partnership is a chance to get better— We take lessons from each client and apply them to the next. This constant evolution means: -> Our designs keep improving -> Our strategies stay current -> Our results get stronger At UN/COMMON, we’re never satisfied with “good enough.” The bottom line? Great UX is where quantitative analysis intersects with human psychology. It's not just about data or design. It's about decoding human behavior at scale— That's how we create experiences that convert.

Alright… let’s talk about 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗳𝗮𝘁𝗶𝗴𝘂𝗲 in ecommerce. If you’re running a brand, especially DTC, this is a silent killer that’s probably costing you conversions without you even realizing it… 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀: Your customer wakes up, scrolls through Instagram, checks Slack, fires off a few emails, grabs a coffee, dodges 10 popups, deals with work, family, maybe kids, maybe traffic all before they ever land on your website. So by the time they’re finally browsing your product page? Their brain is already cooked. And then you hit them with:  • 12 color options  • 3 bundles  • 9 sizes  • A pop-up asking for their email  • A quiz  • A limited-time offer countdown  • And a sticky chat bubble saying Need help? Congrats. You just pushed them over the edge. They’re not going to convert... they’re going to bounce. Because 𝘁𝗼𝗼 𝗺𝗮𝗻𝘆 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘄𝗼𝗿𝗸. It feels like chores. Like the one I listed out in the first sentence. 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗙𝗮𝘁𝗶𝗴𝘂𝗲 = 𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗟𝗼𝗮𝗱 And cognitive load is real. It’s what happens when someone’s brain has to work overtime just to figure out what to do next. Amazon gets this... Apple nails this... They strip out friction so all that’s left is: 𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁? 𝗬𝗲𝘀 𝗼𝗿 𝗻𝗼. You need to design your UX the same way. 𝗦𝗼 𝗵𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗱𝗼𝗶𝗻𝗴: - 𝗟𝗶𝗺𝗶𝘁 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 You don’t need 12 sizes or 19 different shirts on one page. Curate. - 𝗗𝗲𝗳𝗮𝘂𝗹𝘁 𝘁𝗼 𝗯𝗲𝘀𝘁-𝘀𝗲𝗹𝗹𝗲𝗿𝘀  Pre-select your most purchased option so it’s easier to decide. Think recommended or most popular. - 𝗢𝗳𝗳𝗲𝗿 𝗰𝗹𝗲𝗮𝗿 𝗯𝘂𝗻𝗱𝗹𝗲𝘀  But not too many. 2-3 tops. Keep the value prop obvious and simple. - 𝗚𝘂𝗶𝗱𝗲 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 Instead of giving customers a buffet... give them a tasting menu. Lead them step by step. - 𝗥𝗲𝗱𝘂𝗰𝗲 𝗻𝗼𝗶𝘀𝗲 Every extra popup, CTA, or color variant adds mental drag. You want fast, smooth, brainless buying. - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 This one’s non-negotiable. Too many steps = cart abandonment. Use autofill. Offer Shop Pay. Kill unnecessary form fields. 𝗧𝗟𝗗𝗥: Your job isn’t to 𝘴𝘩𝘰𝘸 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨.  It’s to 𝘴𝘩𝘰𝘸 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘩𝘪𝘯𝘨 𝘢𝘵 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘪𝘮𝘦. You’re not building a digital warehouse...  You’re building a decision-making machine that feels effortless. Every click, every scroll, every visual… should whisper this is easy. Because if your customer has to 𝘵𝘩𝘪𝘯𝘬 too hard? They won’t. They’ll leave. Fix that, and your conversion rate will thank you.

In e-commerce UX design, trying to be unique is the fastest way to lose customers. The most successful brands understand a simple truth: Users do not want creative interfaces. They want familiar patterns. The most quintessential UX book of all time is called "Don't Make Me Think.” It drives our approach because think about how you shop online. You expect… - The cart in the top right - The buy button below the price, which sits on the right of the product image When brands try to get fancy with these elements, they force users to think — and that is where conversions drop. We saw this clearly in our work with Clean's e-commerce platform. Their average checkout value was a single product, so we took them straight to the cart and reduced friction everywhere. We kept it simple by… - Not making people create an account until after the conversion - Making distinguished and universally-styled buttons across the site Even with their scientific content, we focused on simplicity: 3 key points that matter to users, paired with clear visuals. This kept it approachable while maintaining the authority of a doctor-backed product. One of my core web design philosophies is that great UX coaches users toward the next action we want them to take. Because when the shopping experience feels like autopilot, you see the best results.

🛍️💻 Building a Seamless D2C E-commerce Experience: Key Considerations For direct-to-consumer (D2C) brands, providing a seamless and enjoyable e-commerce experience is crucial for customer satisfaction and business success. Here are key considerations to enhance the D2C e-commerce experience: **1. User-Friendly Website Design: Prioritize a clean, intuitive, and visually appealing website design. Ensure easy navigation, clear product categorization, and a user-friendly interface that aligns with your brand identity. **2. Mobile Optimization: Optimize your e-commerce site for mobile devices. Many consumers shop on smartphones, so a responsive and mobile-friendly design is essential for a positive user experience. **3. Fast Loading Speeds: Minimize page loading times to prevent user frustration. Compress images, optimize code, and invest in reliable hosting to ensure your e-commerce site loads quickly on all devices. **4. Clear Product Descriptions and Imagery: Provide detailed and accurate product descriptions accompanied by high-quality images. Clear information helps customers make informed decisions, reducing the likelihood of returns. **5. Intuitive Navigation: Simplify the navigation process. Use clear and concise menus, filters, and search functions to help customers easily find the products they are looking for. **6. Personalized Recommendations: Implement personalized product recommendations based on customers' browsing and purchase history. This enhances the shopping experience and increases the likelihood of upsells. **7. Streamlined Checkout Process: Opt for a streamlined and frictionless checkout process. Minimize the number of steps, offer guest checkout options, and provide multiple payment methods for convenience. By prioritizing these considerations, D2C brands can create a seamless e-commerce experience that not only attracts new customers but also fosters loyalty and repeat business. 🛒✨ #D2CEcommerce #UserExperience #EcommerceStrateg

In today’s digital-first world, your website is the foundation of your business. But too many ecommerce brands focus on aesthetics while ignoring performance, intuitive shopping, and user experience – leading to lost customers and lower revenue. Here’s what separates a high-converting website from one that struggles to drive sales: ✏ Speed Matters – A 1-second delay in load time can drop conversions by 7%. Slow pages frustrate visitors, increasing bounce rates and abandoned carts. Optimize images, enable advanced caching techniques, and use a CDN (Content Delivery Network) to keep your site running fast. ✏ Mobile-Optimized Experience – With over 70% of shoppers browsing and buying on mobile, a responsive, seamless design is no longer optional – it’s essential. Ensure your site loads quickly, has touch-friendly navigation, and offers a frictionless checkout experience. ✏ SEO-Optimized Structure – If search engines can’t find your site, neither can customers. Clean URLs, optimized metadata, and fast page speeds improve Google rankings and drive organic traffic. ✏ User Experience (UX) & Navigation – Shoppers won’t waste time on a site that’s confusing or frustrating. If they struggle to find products or go through multiple unnecessary checkout steps, they’ll leave. A simple, intuitive design enhances the buying journey. ✏ Brand Storytelling & Trust Signals Drive Conversions – Customers buy from brands they trust. Highlighting your company's achievements, authentic customer reviews, and clear trust signals – like secure checkout badges, and industry certifications – builds credibility. When shoppers feel connected to your brand’s story and assured of your reliability, they’re more likely to complete their purchase. Is your ecommerce website built to sell? Let’s make sure it is. #EcommerceSuccess #WebsitePerformance #CRO #UserExperience #SEO #AbsoluteWeb

Ever landed on an online store… and left within seconds? Chances are, it wasn’t the product - It was the experience. E-commerce UX is often underestimated, but it plays a huge role in converting visitors into buyers. Here are some key UX principles every eCommerce website should follow: -Make it easy to find products: Smart filters, clear categories, and effective search are non-negotiables. If users can't find it, they won't buy it. -Let visuals do the talking: Clean, high-quality images build trust. Multiple angles, zoom-in options, and uniform lighting make a big difference. -Avoid overwhelming users: Too many choices on one page = decision fatigue. Prioritize clarity and breathing space over cramming content. -Build trust through details: Include info like shipping, return policy, and reviews directly on product cards—don’t make users dig. -Design mobile-first: Most shoppers browse on their phones. Smooth scrolling, tappable filters, and quick-loading pages matter more than ever. A beautifully designed product page is not about aesthetics, It’s about guiding users to action with clarity, speed, and trust. What’s one UX mistake you often see in eCommerce websites? #eCommerceUX #UXDesign #UIUX #WebDesign #ConversionRate #UserExperience #UXTips #DesignThinking #16Pixel

Ecommerce stores can learn a LOT from brick and mortar. 'Digital marketing' isn't really a thing anymore - it's just marketing. Software and the internet ate the world. The lines between physical and digital are blurring, if they still exist at all. And the best brands treat their ecommerce experience a lot like an IRL store. → Personalization: Just as a good retail salesperson in a physical store can help a first time shopper or remember a returning customer’s preferences, ecommerce platforms should leverage data to personalize the shopping experience. → Immersive experiences: Brick-and-mortar stores have the advantage of creating sensory-rich environments. Ecommerce stores can replicate this by investing in high-quality content, virtual try-ons and 360-degree product views. There used to be an excuse that your product is 'difficult to sell online', but it's been busted. If people buy sunglasses, mattresses, and cars online - then you can definitely find a way to make your product more immersive. → Trustworthy customer service: For many shoppers, a helpful store assistant can make or break a sale. Ecommerce stores should focus on excellent customer service through live chat, and responsive customer support that goes the extra mile. → Leverage Data for continuous improvement: Physical stores often use foot traffic and sales data to optimize store layouts and merchandise. Ecommerce stores should use website analytics to understand customer behavior, optimize the sales funnel, and refine the user journey. It’s a no-brainer for brands to gather heat maps and customer feedback to unlock valuable insights into improving the online shopping experience. → Omnichannel: Successful brands integrate their online, offline, and marketplace channels to create a cohesive shopping experience. Features like BOPIS, Buy with Prime, and seamless returns across channels can enhance customer convenience and satisfaction. → Community engagement: Brick-and-mortar stores often serve as community hubs, hosting events and fostering a sense of belonging. Ecommerce brands should build communities with their audience so customers can engage with each other, as well as with the brand directly. → Innovative tech stack: IRL stores are investing heavily into technology, from POS to loyalty and beyond. Your ecommerce experience should feel fresh, easy, and exciting if you’re going to stand out in a sea of competitors. Ensuring that promotions, loyalty programs, and customer data are unified across channels strengthens brand consistency. Anything I'm missing?

The 3-Second Rule That's Killing Your E-commerce Sales After analyzing hundreds of e-commerce sites, here's what I know: You're losing customers before they even see your products. The Technical Reality: Every 1-second delay reduces conversions by 7% That means a 3-second delay = 21% of sales gone. Here's what's actually happening: 1. Your images are killing you. Not because they're bad. Because they're huge. Quick Fix: — Use WebP format instead of PNG — Implement lazy loading — Set up automatic image compression — Enable browser caching — Use a reliable CDN 2. Your Mobile Experience is Broken 87% of your customers are on mobile But you're still designing for desktop Critical Checks: — Thumb-friendly navigation zones — 44px minimum touch targets — 16px minimum font size — 1.5x line height for readability — No horizontal scrolling 3. Your Credibility is Questionable First-time visitors look for trust signals: Common Red Flags: — "Powered by Shopify" still showing — Outdated copyright year — Visible theme branding — Generic customer reviews — Missing contact information — Gmail email addresses 4. Your Value Proposition is Weak You have 3 seconds to answer: — Why should they buy? — Why should they buy from you? — Why should they buy now? Make it obvious: — Clear headline benefit — Supporting social proof — Visible differentiator — Compelling CTA 5. Visual Overload Your site is screaming for attention, customers need focus What's hurting you: — Too many popups — Aggressive upsells — Cluttered navigation — Busy backgrounds — Competing CTAs Keep it simple. Keep it fast. Keep it focused. ------------------- I'm Esti Meisels, founder of Code & Spade. Looking to optimize your ecommerce store? Let's talk. #Ecommerce #ConversionOptimization #WebDesign What's your current load time? Check and drop it below 👇

“Conversion optimization” is becoming outdated. Let me explain. We recently worked on a redesign concept for Southwire.com—a massive electrical manufacturing brand with hundreds of products. At first glance, you'd think the goal would be obvious: increase conversions. But the deeper we dove in, the more it became clear… 👉 This isn’t just about conversions. 👉 It’s about experience. 👉 And experience is what drives conversions now. Here’s what I mean: As I scrolled through their existing site on mobile, I saw friction everywhere—No sticky search, no persistent call-to-action, no product visuals where it mattered most. Even the product filters felt like a 2010 interface trying to operate in a 2025 world. Now imagine being an engineer, a contractor, or a buyer looking for very specific cables, tools, or components. You’re not casually browsing—you’re on a mission. You need speed, clarity, and flow. So we redesigned it—not just for better clicks or more form fills—but for the decision-making rhythm of the buyer. ✅ Sticky search on mobile ✅ Visual product mega menus ✅ Cleaner UX around filters ✅ Reorganized product pages that respect the user’s intent If this were my business, I wouldn’t optimize for conversions. I’d optimize for confidence. For efficiency. For the feeling that the brand knows exactly what I need and makes it easy to get. Because in 2025 and beyond, the brands that win in eCommerce will be the ones who turn websites into tools, not brochures. Experience is the strategy now. If you're an eCom brand still measuring CRO by button color or headline tweaks, it might be time for a new lens. Comment "DESIGN" below to get a re-design audit of your website. #Ecommerce #UX #CustomerExperience #Southwire #Shopify #ShopifyPlus