Push Notification Utilization

🔕 Design Guidelines For Better Notifications UX (https://lnkd.in/eAUuMVGw), with practical techniques on how to make notifications more useful and less annoying — with snooze mode, by exploring how and when they are triggered and measuring their use. Notifications Decision Tree (Slack): https://lnkd.in/eunw_VFX 🚫 High frequency of notifications is a very frequent complaint. ✅ Not all notifications are equal: some are more useful than others. ✅ Users value updates from close contacts, transactions, insights. 🤔 Users ignore automated, irrelevant, promotional notifications. ✅ Sending fewer messages can improve long-term product use. ✅ Let users choose notification modes (silent, regular, power). ✅ Suggest switching from push notification to email digests. ✅ Let users snooze, pause, mute if high volume is expected. ✅ Track how often notifications are ignored and acted upon. 🚫 Avoid disruption and notification fatigue by sending less. In many products, setting notification channels on mute is a default, rather than an exception. The reason for that is their high frequency which creates disruptions and eventually notifications fatigue, when any popping messages get dismissed instantly. But not every notification is equal. The level of attention users grant to notifications depends on their nature, or, more specifically, how and when they are triggered. People care more about new messages from close friends and relatives, bank transactions and any actionable and awaited confirmations. To design better notifications UX, we break down notification design across 3 levels of severity: high, medium, and low attention. And then, we define notification types by specific attributes on those levels — e.g. alerts, warnings, confirmations, errors, success messages, or status indicators. Most importantly, we scrutinize the decision tree to find the right timing to send the right types of notifications. The timing is really everything, so you might end up designing notification profiles — frequent users, infrequent users, one-week-experience users, one-month-experience users etc. In fact, Facebook has been experimenting with the notification frequency and learned that both user satisfaction and app usage improve by sending fewer notifications (link in the comments). And: whenever possible, allow your users to snooze and mute notifications *for a while*, and eventually you might even want to suggest a change of medium used to consume notifications. And when in doubt, postpone, rather than sending through. 🌳 UI Decision Trees → https://lnkd.in/eXr7nZdE 🍣 Interface Design Patterns → https://lnkd.in/eZv7EfMU 🔮 How To Measure UX → https://measure-ux.com 🎢 Upcoming UX workshops → https://web-adventures.com Happy designing, everyone! 🎉🥳 #ux #design

How do you design an Event Notification System for a user base of 220 Million active users ? Netflix has more than 220 million active members who perform a variety of actions throughout each session, ranging from renaming a profile to watching a title. Reacting to these actions in near real-time to keep the experience consistent across devices is critical for ensuring an optimal member experience. This is not an easy task, considering the wide variety of supported devices and the sheer volume of actions our members perform. Netflix created a system called "RENO" (Rapid Event Notification System) System Requirements: Providing a seamless and consistent Netflix experience across various platforms (iOS, Android, smart TVs, Roku, Amazon FireStick, web browser) and various device types (mobile phones, tablets, televisions, computers, set top boxes) requires more than the traditional request-response model. Use cases 1. Viewing Activity When a member begins to watch a show, their “Continue Watching” list should be updated across all of their devices to reflect that viewing. 2. Personalized Experience Refresh Netflix Recommendation engine continuously refreshes recommendations for every member. The updated recommendations need to be delivered to the device timely for an optimal member experience. 3. Membership Plan Changes Members often change their plan types, leading to a change in their experience that must be immediately reflected across all of their devices. 4. Member “My List” Updates When members update their “My List” by adding or removing titles, the changes should be reflected across all of their devices. 5. Member Profile Changes When members update their account settings like add/delete/rename profiles or change their preferred maturity level for content, these updates must be reflected across all of their devices. 6. System Diagnostic Signals In special scenarios, we need to send diagnostic signals to the Netflix app on devices to help troubleshoot problems and enable tracing capabilities. Design Decisions : 1. Single Events Source(all events coming to one place) 2. Event Prioritization(Some events are important than the other) 3. Hybrid Communication Model(some devices may be offline when we push notifications so they need to fetch their notifications when they come online) 4. Targeted Delivery(Distribute sending notifications based on devices to different systems like ios, android, smart tv etc.) 5. Managing High RPS(requests per second) More on the official blog here : https://lnkd.in/ghBUnSNS PS: This is an awesome read ! I like the push and pull model being combined here :)

𝗛𝗼𝘄 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗪𝗼𝗿𝗸 𝗶𝗻 𝗡𝗼𝗱𝗲.𝗷𝘀 If you’ve ever used apps like Swiggy, Zomato, or Ola, you’ve seen notifications like: “𝗬𝗼𝘂𝗿 𝗼𝗿𝗱𝗲𝗿 𝗶𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆!” “𝗬𝗼𝘂𝗿 𝗱𝗿𝗶𝘃𝗲𝗿 𝗵𝗮𝘀 𝗮𝗿𝗿𝗶𝘃𝗲𝗱!”  “𝗗𝗶𝗻𝗻𝗲𝗿 𝘁𝗶𝗺𝗲? 𝗚𝗿𝗮𝗯 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲𝘀 𝗻𝗼𝘄!” 𝗟𝗲𝘁’𝘀 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗶𝗻 𝗡𝗼𝗱𝗲.𝗷𝘀 & 𝗵𝗼𝘄 𝘁𝗵𝗲𝘀𝗲 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘁𝗿𝗶𝗴𝗴𝗲𝗿𝗲𝗱 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲 𝗯𝗮𝗰𝗸𝗲𝗻𝗱? 𝗛𝗼𝘄 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗪𝗼𝗿𝗸: In general, there are two types of notifications: 1.⁠ ⁠Scheduled Notifications (e.g., at 5 PM daily) 2.⁠ ⁠Event-Based Notifications (e.g., when a user opens the app) To power these, backend services use:  ✅ Firebase Cloud Messaging (FCM) for mobile/web push ✅ Cron Jobs for scheduling ✅ Stored Device Tokens to target users 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 𝗦𝗲𝗻𝗱 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗡𝗼𝗱𝗲.𝗷𝘀 𝗦𝘁𝗲𝗽 𝟭: 𝗜𝗻𝗶𝘁𝗶𝗮𝗹𝗶𝘇𝗲 𝗙𝗶𝗿𝗲𝗯𝗮𝘀𝗲 npm install firebase-admin const admin = require('firebase-admin'); admin.initializeApp({  credential: admin.credential.cert(require('./serviceAccountKey.json')), }); 𝗦𝘁𝗲𝗽 𝟮: 𝗦𝗲𝗻𝗱 𝗣𝘂𝘀𝗵 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 function sendPushNotification(deviceToken, title, message) {  const payload = { notification: { title, body: message }, token: deviceToken };  admin.messaging().send(payload)   .then(res => console.log(' Sent:', res))   .catch(err => console.error(' Error:', err)); } 𝗦𝘁𝗲𝗽 𝟯: 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲𝗱 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 (𝗲.𝗴., 𝟱 𝗣𝗠) const cron = require('node-cron'); cron.schedule('0 17 * * *', () => {  console.log('It’s 5PM! Sending notifications...');  sendPushNotification(DEVICE_TOKEN, 'Dinner Time!', 'Order your favorites now '); }); 𝗦𝘁𝗲𝗽 𝟰: 𝗦𝗲𝗻𝗱 𝗪𝗵𝗲𝗻 𝗨𝘀𝗲𝗿 𝗢𝗽𝗲𝗻𝘀 𝗔𝗽𝗽 function onUserOpenApp(user) {  const hour = new Date().getHours();  if (hour === 17) {   sendPushNotification(user.token, 'Welcome Back!', 'Still hungry? ');  } } 𝗣𝗿𝗼 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝘆𝘀𝘁𝗲𝗺𝘀: ✅ Store device tokens in DB ✅ Use topic-based messaging (promos, order-updates) ✅ Provide users control over what notifications they want 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮𝗹𝗲𝗿𝘁𝘀 — 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝗲𝗻𝗴𝗮𝗴𝗲 𝘂𝘀𝗲𝗿𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁, 𝗱𝗿𝗶𝘃𝗲 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗲 𝗱𝗲𝗹𝗶𝗴𝗵𝘁𝗳𝘂𝗹 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀. #Nodejs #PushNotifications #Firebase #BackendDevelopment #WebDevelopment

Push Notification Design: Secret weapons that doubled our engagement 🚀 During 2 months of testing with my team at FunCorp, we ran 42 different experiments on our million-user meme app. Here's what actually worked: Our tests revealed: - Adding images → 2x higher clicks - Custom sounds → doubled engagement - Emojis → 85% higher open rates (especially with Gen Z) Most surprising finding? Purple notifications crushed every other color on Android. But here's the catch: Your phone has 50+ apps fighting for attention. Standing out isn't enough - you need to stay relevant. 3 quick tips from our experiments: - Test with your most engaged 10% first - Use winning content for everyone else - Rotate your tactics to keep them fresh By the end of our experiments, we'd increased new user activation by 20% and doubled our push CTR. Real results, real data. Save this post if you're in product or growth 📌 What's the most effective push notification you've ever received? Share below! #ProductStrategy #MobileApps #GrowthMarketing

🚨 Ensuring that push notifications provide value and relevance to the end-user is paramount. Given the specific nuances of how iOS and Android handle these notifications, it becomes vital to ensure you're not inundating your users with inconsequential alerts. When a user grants permission to receive notifications from your app, it signifies a level of trust. It's your responsibility to uphold that trust. Overloading them with irrelevant or poorly timed notifications might not only lead to them disabling alerts but could also result in them uninstalling the app – a scenario you want to avoid. Effective push notification strategies come down to two primary considerations: 1️⃣ Technical Implementation: The engineering and product teams must ensure the proper functioning of push notifications. These should be dispatched based on distinct event triggers and user behaviors. Given the complexities introduced by A/B tests, feature flags, and concurrent marketing campaigns, it's crucial to maintain the reliability of push notifications on native iOS and Android platforms. 2️⃣ Strategic Deployment: The onus is on the marketing and growth teams to use this tool judiciously. Push notifications offer a direct channel for continuous engagement with users, but this privilege should be exercised with caution. Maintaining a symbiotic relationship between these teams is essential. Open communication and continual feedback loops are crucial to optimizing user experience, ensuring your brand's reputation and trustworthiness are sustained.