Scalability of Mobile Apps

It worked for 100 users. But failed for 10,000.” This is the kind of wake-up call that teaches you scalability isn’t optional. It's the difference between building something cool… and building something that lasts. When I started working on systems at scale, I thought... “More users? Just add more servers.” I was wrong. Because real scalability isn’t just about throwing more machines at a problem. It’s about thinking smart, designing right, and planning for growth early. Here are 4 key principles that changed how I approach scalability... - Stateless architecture: If your servers don’t remember things, they can be replaced or duplicated easily. - Horizontal scaling: Add more machines, not bigger ones. Easier to manage. Easier to grow. - Caching strategies: 80% of requests don’t need real-time data. Redis, Memcached, CDN... your best friends. - Database sharding & indexing: Because no one likes a slow query, especially your users. Did you know? Amazon found that every 100ms delay in page load can drop sales by 1%. Google reported that if their site is 500ms slower, they lose 20% of traffic. Scalability doesn’t just impact your tech. It impacts your revenue, user trust, and future growth. If you're a junior dev, here’s my advice... Start asking: “Will this still work when we have 10x the users?” And if the answer is “no”, you’ve just found your next opportunity to grow. #softwareengineering #systemdesign #scalability

API performance issues can silently erode user experience, strain resources, and ultimately impact your bottom line. I've grappled with these challenges firsthand. Here are the critical pain points I've encountered, and the solutions that turned things around: 𝗦𝗹𝘂𝗴𝗴𝗶𝘀𝗵 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗧𝗶𝗺𝗲𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗨𝘀𝗲𝗿𝘀 𝗔𝘄𝗮𝘆 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Users abandoning applications due to frustratingly slow API responses. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Implementing a robust caching strategy. Redis for server-side caching and proper use of HTTP caching headers dramatically reduced response times. 𝗗𝗮𝘁𝗮𝗯𝗮𝘀𝗲 𝗤𝘂𝗲𝗿𝗶𝗲𝘀 𝗕𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗲𝗿𝘀 𝘁𝗼 𝗧𝗵𝗲𝗶𝗿 𝗞𝗻𝗲𝗲𝘀 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Complex queries causing significant lag and occasionally crashing our servers during peak loads. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Strategic indexing on frequently queried columns Rigorous query optimization using EXPLAIN Tackling the notorious N+1 query problem, especially in ORM usage 𝗕𝗮𝗻𝗱𝘄𝗶𝗱𝘁𝗵 𝗢𝘃𝗲𝗿𝗹𝗼𝗮𝗱 𝗳𝗿𝗼𝗺 𝗕𝗹𝗼𝗮𝘁𝗲𝗱 𝗣𝗮𝘆𝗹𝗼𝗮𝗱𝘀 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Large data transfers eating up bandwidth and slowing down mobile users. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Adopting more efficient serialization methods. While JSON is the go-to, MessagePack significantly reduced payload sizes without sacrificing usability. 𝗔𝗣𝗜 𝗘𝗻𝗱𝗽𝗼𝗶𝗻𝘁𝘀 𝗕𝘂𝗰𝗸𝗹𝗶𝗻𝗴 𝗨𝗻𝗱𝗲𝗿 𝗛𝗲𝗮𝘃𝘆 𝗟𝗼𝗮𝗱𝘀 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Critical endpoints becoming unresponsive during traffic spikes. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Implementing asynchronous processing for resource-intensive tasks Designing a more thoughtful pagination and filtering system to manage large datasets efficiently 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗕𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸𝘀 𝗙𝗹𝘆𝗶𝗻𝗴 𝗨𝗻𝗱𝗲𝗿 𝘁𝗵𝗲 𝗥𝗮𝗱𝗮𝗿 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Struggling to identify and address performance issues before they impact users. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Establishing a comprehensive monitoring and profiling system to catch and diagnose issues early. 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝘀 𝗨𝘀𝗲𝗿 𝗕𝗮𝘀𝗲 𝗚𝗿𝗼𝘄𝘀 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: What worked for thousands of users started to crumble with millions. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Implementing effective load balancing Optimizing network performance with techniques like content compression Upgrading to HTTP/2 for improved multiplexing and reduced latency By addressing these pain points head-on, we can significantly improve user satisfaction and reduce operational costs. What challenges have you faced with API performance? How did you overcome them? Gif Credit - Nelson Djalo

Scaling platforms is rarely about adding features. It’s about eliminating friction. Recommend Co had a strong foundation. 600+ creators, a mobile-first social commerce product, and growing traction. But growth started exposing gaps like UX issues, tech debt, and monetization barriers. Here’s how we tackled it: 1️⃣ Re-architected infrastructure for smoother scalability and async transactions 2️⃣ Redesigned the mobile UX for speed, trust, and lower bounce rates 3️⃣ Integrated smart recommendation logic to increase conversion from scroll → click → buy 4️⃣ Rolled out low-friction creator monetization tools + payout logic tied to platform growth That led to: ↪️ $1.5M in funding secured ↪️ 1,000+ app downloads ↪️ Major lift in creator-led transactions and user retention The takeaway? Scaling isn’t about features, it’s about flow. If your product can’t handle growth smoothly, your next 1,000 users might become your biggest bottleneck. DM me or read the full case study → https://bit.ly/4lGDgTE to see how we overcame these challenges.