Creating A Transparent Checkout Experience

I analyzed 150+ ecommerce checkouts this year including luxury giants Garmin, Michael Kors, and Tiffany. What’s shocking is that even billion-dollar brands are bleeding revenue at checkout through amateur mistakes. The forcing account creation before purchase is the #1 killer. My data shows brands offering guest checkout with optional account creation at confirmation seeing 25% higher completion rates without fail. Other costly checkout errors destroying your revenue: • Hiding order summaries (customers abandon when they can't verify purchases) • Cluttering pages with navigation bars (each unnecessary element drives drop-offs) • Using unconventional form fields (cognitive friction kills sales) • Lacking progress indicators (uncertainty breeds abandonment) The best checkout experience provides absolute clarity about where customers are in the process, eliminating hesitation and creating the confidence needed to complete the purchase. Remember: Every second your customer spends thinking is a second they might leave forever.

69% of shopping carts get abandoned. But your customers won't tell you why. Here are some reasons I found 1. Hidden Costs Shock They added a $50 item Shipping shows up: $12.99 Tax appears: $4.50 Handling fee: $2.99 Suddenly that $50 purchase Is almost $70 Fix: — Show total costs upfront — Offer free shipping thresholds — Be transparent about fees 2. Forced Account Creation "Create an account to checkout!" Customer leaves Nobody wants another password Just to buy your product Solution: — Guest checkout first — Account benefits later — Optional registration 3. Complicated Checkout Your 5-page checkout process? It's costing you sales. What customers hate: — Too many form fields — Unnecessary information requests — Multiple page loads — Complex navigation (There is a reason why people love Shopify) 4. Trust Issues Small signs that raise red flags: — Generic email domain — No return policy — Missing contact info — Outdated security badges — Poor reviews (or no reviews) ------------------- I'm Esti Meisels, founder of Code & Spade. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐡𝐚𝐯𝐞 𝐬𝐞𝐞𝐧: — 40% lower cart abandonment — Higher average order value — Better customer retention — Increased repeat purchases Ready to stop losing sales at checkout? DM me - let's optimize your store. #Ecommerce #ConversionOptimization #Sales What's your current cart abandonment rate? 👇