Streamlining Cross-Platform Checkouts

Let’s cut to the chase ➜ Complex checkouts are conversion killers. The simpler the path from cart to completion, the higher the revenue. It's not just about fewer clicks, it’s about creating a seamless, intuitive journey for your customer. Here’s a streamlined approach that has significantly bumped up our conversion rates: [1] Minimise steps: Every extra field in the checkout process can drop your conversion rate by 10%. Keep it lean. [2] Transparent pricing: No hidden fees. Surprise charges at checkout are the fastest way to lose trust and a sale. [3] Multiple payment options: More ways to pay mean more completed purchases. Include digital wallets and localised payment methods. [4] Guest checkout option: Not everyone wants to create an account. A guest checkout can increase conversions by reducing friction. [5] Reassuring security features: Highlight security badges and encryption assurances prominently. Trust breeds transactions. Implementing these strategies led to a 35% decrease in cart abandonment and a significant boost in customer satisfaction and loyalty. Have you streamlined your checkout process recently, or have you ever abandoned a cart due to a complex checkout experience? Share your insights or changes that made a difference! #checkout #experience #online #digital

Last week, I caught up with a marketing manager for an eCommerce brand. She said, "If the CEO says we want more sales, I'd be laughing." I asked, "Why?" She replied, “Because they only have 1,000 users a month. How can they expect sales? They need at least 10,000 users to make a sale.” Is that really the case? Now, I felt like laughing. I felt like they didn’t fully understand the niche they’re operating in. (It was a hair care product store. With hair care, once customers love the product, they keep coming back.) So, repeat purchases are highly likely. That means better user stickiness, more brand advocates, and higher customer lifetime value. So, I dug into GA4 and Microsoft Clarity and saw: What they really needed was an optimized checkout process, because that’s where users were facing friction. Here’s how I fixed it in 3 steps: Step 1: Integrated guest checkout: Allowed customers to checkout without creating an account, reducing friction. Step 2: Optimized the cart page: Streamlined the layout to reduce distractions and focus on the checkout button. Step 3: Added easy payment options: Integrated one-click payments like Apple Pay to speed up the process. They didn't need more traffic, but a better experience. PS: Are you struggling with traffic or sales?

You’re already selling internationally, so you’ve felt how complicated it can be. Shoppers come to your store, but they see prices in a currency they don’t understand. They pause, try to calculate it in their head, and often give up. Taxes and duties confuse them at checkout, and surprise fees at delivery make them think twice about buying again. Payment is another hurdle. If you don’t offer the methods they trust, like local wallets or “pay later” options, they can’t check out even if they want to. But here’s the good news: these problems can be solved. Take @Klarna as an example of companies seeking solutions to the challenges … They partnered with @Global-e to simplify cross-border payments and create a seamless shopping experience: ↳ They used real-time pricing algorithms that convert prices into local currencies with precision. ↳ Integrated tax calculation tools to calculate duties upfront, ensuring transparency at checkout. ↳ AI-powered logistics systems that streamline shipping, provide tracking, and enable hassle-free local returns. ↳ They created payment APIs offer flexible options like installments and “pay later” tailored to shopper preferences. ↳ and they used unified integration framework that automates localization, compliance, and regular updates without extra effort. And the impact has been huge.. • Sales have grown by 30% for brands using Klarna. • Cart abandonment rates dropped by 40%. • Businesses can expand to new markets in weeks. And in my opinion, Klarna and Global-e nailed it. They made the whole process work. Shoppers trust what they see. Businesses expand without the usual headaches. They localize everything—prices, payments, and taxes, shipping and compliance too. And that’s exactly the kind of progress the e-commerce landscape needs. #fintech #ecommerce #globalpayments #crossborder

🎯 Seamless payment experience ➕ right #paymentmix ➕ optimal conversion rate are true game changers for online merchants 🎯 🛒 The #conversionrate plays an instrumental role in driving the #ecommerce merchant growth. The average online shopping cart abandonment rate is 70%, out of which 31% results from the flawed payment experience, not adapted to the purchase context and to the buyer’s profile and behavior (Cart Abandonment Rate Statistics 2023 by Baymard Institute) ⚙ For Enterprises with an omnichannel sales and international footprint offering an appropriate payment experience often means a complex integration with multiple #paymentsolutions, including PSPs and #paymentorchestration providers, as well as local and Alternative Payment Methods (APM). All those integrations lead to a hard to manage user experience with complex business processes and workflows driving down the overall #customerexperience #cx. It often comes with an increased workload, especially for Finance and IT teams. 💳 🛍 The smart personalised #checkout is a solution to the problem. It allows #merchants to provide the best payment experience using: 🔀 streamlined workflows 📶 qualified data sets and ⚛ the algorithm analysing various data points: buyer’s profile, device, location, order amount, product types as well as market data such as the best combination of the #paymentmethods and PSP routing. ❇ ShareGroop is a 360° smart checkout platform arming merchants with the tools to provide the best payment experience to their customers. It reduces the payment operations workload by streamlining reconciliation through unified payouts as well as removes the burden of multiple integrations. Thus, not only customers can benefit from the enhanced payment experience, but also #ecommerce merchants.   Franck BURGUIERE Richard Kim 🦾 #payments #paymentinnovation #fintech