How To Leverage Brand Story In Ecommerce Offers

Branding is a first impression with a handshake When you first meet someone, if the conversation ends with your title and what you do, you won’t be remembered. You should share experiences and stories that show who you are. Here’s how I’d communicate your story 🧵 Start with your origin story Maybe it was a problem you faced that had no solution, or a passion that grew into a business. Remember those early days and the spark that started everything. Share the challenges and wins you faced along the way. When I started my agency, I wanted to help businesses navigate digital marketing. I remember working late nights, learning everything I could about the industry, and facing setbacks that made me question if I could pull it off. Each challenge only made me work harder. What are the principles that guide your business? These values should be in every aspect of your story. If customer service is your bread and butter, share stories of going above and beyond for clients. We believe in clear, honest communication with our clients. When a campaign didn’t perform as expected, we had an open conversation with the client and analyzed what went wrong. This honesty not only saved the relationship but also built deeper trust. Your story should highlight the impact you’ve had on your clients. Share specific examples of how your work has made a difference. These stories don’t just showcase your expertise—they show your commitment to your clients’ success. A great brand story connects on an emotional level. Go past facts and figures. You need to make your audience feel something. Whether it’s hope, excitement, or a sense of belonging, your story should create emotions that align with your brand. Your brand story should be consistently reflected in all your website communication and your social media. Look at this as an ongoing dialogue with your audience. We regularly share behind-the-scenes looks at our projects, client success stories, and personal reflections. Communicating your brand story is about living and sharing a narrative that connects with your audience. Start with your origin, highlight your values, showcase your impact, and always strive to connect emotionally. Be consistent and genuine, and your story will resonate. In the end, your brand story is what sets you apart. It’s the unique journey that only you can share. Take the time to craft it well and share it widely. Your audience is waiting to connect with the real, authentic you. Follow me at Kody Nordquist for more insights on business growth and storytelling.

Building the product is the easy part. Marketing is the real challenge Most founders obsess over features, tech stacks, and new releases. But what happens is: You build the perfect product. Clean code. Cool features. All the bells and whistles. But if no one feels something when they see it? ❌They scroll. They bounce. They forget. I've helped brands go from invisible to irresistible — not by adding more features, but by telling a better story. Because people don’t follow products. They follow stories they want to be part of. Want to make your product matter? Start here: ✔️ Lead with a problem, not a pitch Make people say, “That’s exactly what I’m dealing with.” Hook them emotionally before you explain logically. ✔️Turn features into transformations Nobody cares that it syncs in real time. They care that it saves them hours and headaches. ✔️Show real people, not just product screens Human faces and stories outperform product shots every time. Make it personal. ✔️Simplify your message until it sticks If your story can’t fit in a sentence, it won’t stick. Clarity beats cleverness. ✔️Sell the mission, not just the mechanics What bigger shift are you helping create? That’s what turns users into evangelists. If you're building something great, but it’s not clicking, don’t ship another feature. Start with the story. #marketing #branding #storytelling #storyselling I share storytelling and creativity to help you and your company sell more and grow. Let's Connect! 1. My AI course on LinkedIn Learning: https://lnkd.in/e3Nc_3Ya 2. Join 10,000 others learning weekly growth tips at: https://lnkd.in/eCDKabp2 Use the 3-Act E.P.I.C Structure to turn stories into sales: https://lnkd.in/e9_eczTG 3. 3 Ways To Grow Guide: https://lnkd.in/gZaq56hT (no sign-up needed)

Want to see brand storytelling done right? Etsy’s 20th anniversary "What it Takes"  campaign reminds us that being original, human-centric, and true to your values builds trust *and* stands out. Let's break it down... Devoid of traditional (and expected) branded flair, the campaign shifts attention to the creators—the users—and what it takes to produce the one-of-a-kind items that fill the marketplace. Instead of focusing on the highly-visual products, this quiet tribute celebrates the power of originally, the need for human connection, and the richness of craft through telling the stories of three makers. As Etsy CMO Brad Minor put it, this is about “celebrating originality” in a world that often prioritizes convenience. I often advise that content should educate, inspire, or entertain. This hits all three. Through a mix of in-person events, social video, and UGC, the campaign (by Orchard) successfully humanizes an otherwise intangible online space. In a great breakdown for DesignRush, Roberto Orosa surfaces three key lessons: 1. As mass production and AI-generated products grow more common, shoppers are increasingly drawn to brands that feel human and handmade. 2. By showing the hard work behind creativity, the platform shifts the narrative from product to process. 3. It’s one of the cleanest examples of how brand storytelling can focus not on what’s being sold, but on why it matters. 🌟 Takeaway: As trust becomes the biggest currency in brand-building, stories about your people, your purpose, and your process ensure you’ll never run out of original ideas. See the Etsy “What it Takes” campaign in action: https://lnkd.in/gSE4HYJ2 Full article via DesignRush: https://lnkd.in/gmFTzYDz Video credit: https://lnkd.in/g4rtY_cw

Some brands stick in your mind while most don’t. Why is that?   It’s because brands are about more than just the products or services you offer.   They’re about the stories they tell that connect with your target audience.   Behind every successful marketing strategy is a brand with a compelling narrative.   And it’s that narrative that breathes life into your business.   At a time when attention spans can be measured in nano seconds, powerful storytelling is “sticky” and will make your brand memorable.   Here are 4 ways you can use storytelling to build your brand:   ✅𝐒𝐇𝐀𝐑𝐄 𝐀 𝐂𝐑𝐈𝐓𝐈𝐂𝐀𝐋 𝐏𝐑𝐎𝐁𝐋𝐄𝐌 𝐘𝐎𝐔 𝐒𝐎𝐋𝐕𝐄𝐃   𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Warby Parker developed a compelling narrative by addressing the exorbitant price of eyeglasses and the lack of transparency in the eyewear industry. By blending style with low prices and providing a free pair of glasses to someone in need for every pair sold, they crafted a brand story around affordability, style, and, social responsibility.   ✅𝐄𝐗𝐏𝐋𝐀𝐈𝐍 𝐘𝐎𝐔𝐑 𝐈𝐍𝐒𝐏𝐈𝐑𝐀𝐓𝐈𝐎𝐍 𝐅𝐎𝐑 𝐁𝐄𝐈𝐍𝐆 𝐈𝐍 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒   𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Patagonia’s inspiration extends beyond profit. They are committed to environmental activism and sustainability. Founded by avid outdoor enthusiasts, the company’s passion for preserving nature and promoting responsible consumption has shaped their brand narrative and earned them a dedicated following of environmentally conscious consumers.   ✅𝐒𝐇𝐎𝐖 𝐇𝐎𝐖 𝐘𝐎𝐔’𝐑𝐄 𝐃𝐈𝐅𝐅𝐄𝐑𝐄𝐍𝐓   𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Trader Joe’s has set themselves apart from other grocers with a selection that features unique private-label products and a customer-centric shopping experience. Their flyers don’t promote sales but rather introduce exciting and intriguing new items that spark their customers’ imagination and keep them coming back.   ✅𝐂𝐄𝐋𝐄𝐁𝐑𝐀𝐓𝐄 𝐀 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐒𝐓𝐎𝐑𝐘   𝐄𝐱𝐚𝐦𝐩𝐥𝐞: IKEA’s Home Visits series showcases real-life homes and the creative ways customers have personalized their living spaces using IKEA products. They have built a brand narrative that inspires customers to re-imagine their own homes by finding inspiration in the stories of others.   Each of these companies demonstrate how compelling narratives and authentic storytelling can position a brand to be a source of inspiration, advocacy and/or meaningful experiences.   An authentic and relevant story can become your brand’s most valuable asset.   Think about the brands you love and what draws you to them. Chances are it’s not just what they sell, but the stories they tell.   Illustration: Unknown   Ring the 🔔 on my profile to follow Linda Goodman for marketing strategy and business development content.   #MarketingStrategy #Sales #BusinessDevelopment #EmotionalTriggerResearch #CEO #EmotionalIntelligence