Writing A Clear Value Proposition For Ecommerce

Most eCommerce brands don’t have an ads problem. They have a value problem—and they don’t even know it. I’ve worked with brands spending $500K+ per month across Meta, and Google. When growth stalls or CAC spikes, the knee-jerk reaction is to tweak targeting, adjust budgets, or blame the algorithm. But time and time again, the deeper truth is this: Your offer isn’t strong enough to support aggressive paid acquisition. And when your offer lacks perceived value? No media buyer in the world can save you. Here’s how leading brands actually scale profitably on paid: They master what Alex Hormozi calls the Value Equation—then translate it into their site experience, ad copy, and product design. Here’s the simplified version tailored for eCom: 1. Dream Outcome What transformation or benefit does your product really promise? (Not features. Not materials. Actual life impact.) 2. Perceived Likelihood of Achievement How do you prove your product delivers on that promise? → Reviews → Influencer UGC → Before/After comparisons → Specific product claims backed by social proof 3. Time Delay How fast can your customer experience the promised benefit? → “Delivered in 2 days” → “Visible results in 7 days” → “Instant comfort out of the box” Speed = value. 4. Effort & Sacrifice How easy is it to buy, use, and benefit from your product? → Fast checkout (Shopify native, Shop Pay, etc.) → Clear sizing guides, tutorials, FAQs → 100% risk-free guarantees When you increase dream outcome + proof …and decrease time + effort required → you make your product feel 10X more valuable. Which makes your ads convert. Which makes scale actually possible. If you’re not converting cold traffic… don’t just blame the algorithm. Audit your offer. Because if your product solves a real problem, fast, with proof—and does it in a way that feels frictionless—scaling your ad spend becomes simple math. – Have questions on how to audit your offer or scale paid media profitably? Shoot me a DM—happy to point you in the right direction. If you think someone in your network would benefit from this, like, comment or repost to share. Hit follow for more frameworks that tie paid media strategy to real eCommerce growth.

Marketing Won’t Scale Your Business. This Will. Most people think marketing is the key to growing an eCommerce brand. But here’s the truth: 💡 If you can’t clearly explain why your product is different, you’ll struggle to sell—no matter how much you spend on ads. Messaging is everything. If you can’t answer these questions immediately, you have a problem: ✔️ Why should someone buy from you instead of a competitor? ✔️ How does your product fit into your customers' lives? ✔️ What’s the real transformation or benefit you provide? ✔️ When does someone use your product? What’s the exact use case? ✔️ What problem does your product actually solve? 👉 Because here’s the truth: No one cares about your branding, pretty images, or clever slogans. People only care when they see why your product matters to them. If you want people to click your ad, open your email, and actually buy, your messaging needs to be airtight: 🔹 Value Proposition – Why this product? Why now? 🔹 Use Case – When & how does someone use it? 🔹 Solution – What real problem does it solve? Get this right, and your ads, emails, and content will convert better—instantly. Here's what I do. And It Works: Every single year, I work with brands I’ve been with for 4, 5, even 6 years. We re-validate every possible value proposition, use case, and solution. And guess what? Every year, we uncover new opportunities for growth. 🔹 Example: Let’s say you sell underwear. 🚫 The use case isn’t “underwear.” That’s just a product category. ✅ The use case is WHEN and WHY someone chooses your underwear. -For the gym? Sweat-wicking. Breathable. Built for movement. -For a night out? Sleek. Seamless. Designed to feel sexy. -For all-day comfort? Stretch fabric that moves with you. -For a barely-there feel? Soft. Lightweight. Second skin. The brands that win don’t just sell products. They sell solutions. They sell moments. They sell transformation. I break this all down in my free masterclass. Because if you don’t get this right—nothing else will work. THIS is the work that has scaled some of my clients +1544% in 48 months in DTC only revenue (without Amazon, retail, and wholesale). If your ads and emails aren’t converting like they should, watch it now. 📌 https://lnkd.in/gXRTQE3V

How I Develop Unique Value Propositions that Drive Success for My Clients (This approach changed my ad strategy) When I first started creating ads, I didn’t fully understand the importance of a brand’s Unique Value Proposition (UVP). I thought good visuals and catchy copy were enough. But the truth was, our ads were blending in with the competition. I realized that without a strong UVP, we were just part of the noise. So, I got intentional about my process: Deeply Understand the Customer’s Pain Points I began with one goal: understand the problems my client’s audience was facing. I wanted to know their challenges and their unmet needs. This became my compass. Clearly Define the Solution I honed in on how my client’s product solves these problems. I focused on tangible benefits that resonate. No vague promises—just clear, impactful results. Identify the Brand’s Unique Edge To stand out, I looked at what makes my client different. What’s their competitive edge? What can they offer that others can’t? This became the foundation of our UVP. I stripped down our messaging to its core: something specific, relevant, and free of jargon. A UVP isn’t about sounding fancy; it’s about making people say, “That’s exactly what I need.” The last piece was testing. I took different versions of our UVP and put them to the test in our ads. The result? Ads that finally connected—ads that didn’t just talk at people but resonated with them. Liked this? Join my LinkedIn journey. I write fluff-free, value-packed posts to help you scale your ads and stand out.

80%-90% of new eCom businesses go out of business within the first few months of launching. Why? Because customers won’t buy from a business if they don’t clearly understand what they’re offering. E-commerce is way more complex than just firing up some ads and calling it a day. If potential customers don't quickly see what you do or how you can help, they'll go to someone who makes it obvious. Here’s how to create an offer that grabs the attention of the right prospects and converts them into paying customers: Simplify Your Offer: Clearly state what you’re offering. Avoid using jargon or complicated language. Imagine you're explaining it to a child — it should be that simple. For example, instead of saying “We deliver strategic consulting services to improve operational efficiencies,” say “We help businesses run smoothly and grow quickly.” Emphasize the Benefits: Highlight how your offer addresses a problem or improves your clients' lives. People don't buy products or services; they buy solutions and advantages. Rather than listing its features, explain the concrete benefits they will gain. For example, “Our productivity tools will save you two hours each day,” or “Our coaching will help you double your income in six months.” Show Proof: Share testimonials, case studies, or success stories to show how you've helped others succeed. Real-life examples build trust and highlight the value of your offer. Use specific results and numbers when you can. For example, “Bryan increased his sales by 75% in just 90 days after using our service.” Clear Call to Action: Clearly state what you want your potential clients to do next. Whether it’s scheduling a call, signing up for a newsletter, or making a purchase, make your call to action straightforward to follow. Make it simple for them to take the next step. For example, “Book a free consultation today to start transforming your business.” A good offer is how you make money. These offers have to be compelling to your ideal clients, solve a real problem for them, and be priced in a way that makes it easy for them to justify the expense. The benefits your offer provides should far outweigh the investment required. The best thing you can do? Keep in touch with your customers. They’ll be able to tell you what they think about the offer and make suggestions for improving it.