Building an Amazon FBA Business Without Prior Experience

I've worked with countless sellers who jump on Amazon expecting instant sales at any price point. My advice? Slow down. Amazon isn’t a vending machine.  You can’t just throw in some ads, slap on discounts, and expect consistent sales. Yes, ads, coupons, and discounts are part of the game.  But they’re not where you should start. Instead, Amazon operates like a funnel.  Ads might bring customers to your listing, but what converts them—and keeps them coming back—are fundamentals: a strong listing, a high-quality product, and exceptional customer experience. So before you burn money on PPC or discount stacking, ask yourself: 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗿𝗼𝗰𝗸 𝘀𝗼𝗹𝗶𝗱? Here’s the 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗮𝗹𝗲𝘀 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗙𝗼𝗰𝘂𝘀 𝗣𝘆𝗿𝗮𝗺𝗶𝗱 I share with clients. It’s a step-by-step blueprint to build a sustainable Amazon business: 𝟭. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝘀 ➤ Clear, high-quality images that showcase your product from every angle. ➤ Benefit-driven copy addressing customer pain points. ➤ Efficient fulfillment setup (FBA or FBM). ➤ Solid inventory management to prevent stockouts. ➤ Strong Buy Box strategy for consistent visibility. ➤ Optimized backend keywords and product titles for discoverability. 𝟮. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗖𝗼𝗿𝗲 𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗳𝗼𝗿 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 ➤ Prioritize inventory turnover for sales momentum. ➤ Refine pricing strategies to maintain Buy Box ownership. ➤ Improve fulfillment efficiency to cut costs and speed up delivery. ➤ Regularly enhance your listing quality score to stay competitive. 𝟯. 𝗔𝗱𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗿𝘀 𝗳𝗼𝗿 𝗦𝘁𝗲𝗮𝗱𝘆 𝗚𝗿𝗼𝘄𝘁𝗵 ➤ PPC bid automation for smarter ad spending ➤ Conversion rate analysis to identify bottlenecks. ➤ Keyword optimization for high-intent traffic. ➤ Rapid suppression issue resolution to avoid lost sales. ➤ Competitor benchmarking to outpace rivals. 𝟰. 𝗦𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵 𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗜𝗺𝗽𝗮𝗰𝘁 ➤ Multi-channel advertising campaigns. ➤ Seasonal sales strategies for peak periods. ➤ A+ Content to build trust and loyalty. ➤ Influencer partnerships and external affiliates. ➤ Pricing elasticity tests for maximum profitability. ➤ A/B testing images for higher click-through rates. 𝟱. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ➤ Track your KPIs religiously. ➤ Stay adaptable to Amazon's constant algorithm changes. ➤ Keep an eye on competitors and market trends. ➤ Invest in tools and education to stay ahead. So next time you think, "I need more ads," ask yourself: "Is my house in order first?" Get the fundamentals right, and growth will follow. If you're stuck, DM me—I’m here to help. Anything I missed? Drop it in the comments. 🚀

How to start Amazon FBA from scratch Step-by-step from a $4M+ Amazon seller: 🧵 Amazon reselling is a lot simpler than you think There are tons of name-brand products people already want to buy Stuff like this Hoka shoe we can buy online for $100 and sell for $175 A lot of people think you have to make your own product But every time you buy stuff like Nikes, you're supporting a third party seller If it says: "Ships from Amazon(dot)com Sold By Jonny's XYZ Company" That's someone like you and I making $$$ To start, you need to open an Amazon seller account It's $40/mo and opens doors to a multi-figure business It can take a few weeks for your account to be verified, but after that you're all set I started with $1,500 but you can start with as little as $500 The first thing I sold was used books I was buying at thrift stores All it takes is starting somewhere small And you only need two softwares: 1/ Keepa ($20/mo) This tells us all the data of the product Keepa shows us the supply and demand over time Takes the guesswork out of knowing if your stuff will sell 2/ SellerAmp ($20/mo) It tells us how much to pay for it and how much profit we will make It's also the Swiss Army Knife for sourcing & helps you keep leads organized It also allows you to reverse source which is one of the best methods to find items It shows you the brands that other competitors are selling It's my #1 fave way to break into new types of items for my store I made a full free video guide to finding your first $10,000 of products using this method here: https://lnkd.in/g9rUM7MH Some rules of thumb: > The vast majority of inventory will come from the biggest sites like Kohl's/Walmart > Finding your first product is hard, but your 25th will be a lot faster > Amazon is a capital and effort intensive business, but it actually works Sell your first items you find via FBM, shipping directly to customers This gives you a faster cash flow that you can put back into the biz & rebuy items you found profitably Your quick starter pack if you're serious: >Watch 3-5 hours of free content to learn the business > Get SellerAmp & Keepa so you can start finding items > Buy 5-10 units of good ones to test & make sure you enjoy the biz

𝗔𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗻𝗲𝘄 𝗔𝗺𝗮𝘇𝗼𝗻 𝘀𝗲𝗹𝗹𝗲𝗿, 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘁𝗼 𝘀𝗲𝗻𝗱 𝘁𝗼 𝗔𝗺𝗮𝘇𝗼𝗻 𝗰𝗮𝗻 𝗯𝗲 𝗱𝗮𝘂𝗻𝘁𝗶𝗻𝗴. Let me show you how to get this right from day one. 👇 #𝟭: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗟𝗲𝗮𝗱 𝗧𝗶𝗺𝗲𝘀 Before deciding on your first fill quantity, you need to understand. How long until you can get more inventory when needed? This means you need to map out your complete timeline. Factory production time. Ocean or air freight. Customs. FBA and/or AWD receiving times. Why this matters for your first order? Because f your lead time is 60 days, sending only 30 days of projected inventory puts you at risk. But if it's 15 days, you can preserve cash, start with a smaller fill quantity, and then reorder based on real data. #𝟮: 𝗔𝘀𝘀𝗲𝘀𝘀 𝗬𝗼𝘂𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗲𝘀 Here's a trap most new sellers fall into with their first order:  They spend their entire budget on inventory. Remember: Inventory is just one piece of your launch puzzle. You need capital for: Photography. Initial PPC campaigns. Listing optimization. Launch promotions. For your first order, DO NOT OVER INVEST your capital in inventory. You need branding and marketing capital for actually selling it. #𝟯: 𝗣𝗹𝗮𝗻 𝗬𝗼𝘂𝗿 𝗟𝗮𝘂𝗻𝗰𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Your first inventory order needs to support your plan. Planning a launch promotion strategy? Running Amazon Vine? Make sure to factor these levers into your first order but start conservatively to validate demand. The smart approach for first-time sellers is to: Calculate roughly 60 days of projected sales. Make sure to add a lead times. Factor in potential delays (I like a 20% buffer when it comes to production and freight). Leverage capital for creative and branding expenses (THIS IS KEY). Keep cash in reserve for quick reorders if needed. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Your first inventory order isn't about maximizing units. It's about maximizing data while minimizing risk. Start conservatively to test the market. Keep enough capital for proper launch strategy and branding. And understand the parameters behind your second order before placing your first. If you have questions on how to launch as a new or existing Seller. 📩 Just DM me "LAUNCH". Happy to show some love. - Find this useful? ♻️ If so, repost it to your network and follow Ian Rollin Berry for more.