Sustainable Ecommerce Trends To Watch In 2025

Every business model has its moment. Welcome the resale economy i.e. secondhand retail. The resale economy is gaining popularity, with the sustainability and now the potential impact of tariffs. With disruptive uncertainty, consumers are looking for affordable alternatives. The resale economy provides consumers relief from price increases due to tariffs because no tariffs are involved in the resale market. Why is the risk landscape favorable to secondhand retail? ✅Tariffs - potential price increases due to changing tariff structure directs consumers to look for gently used goods that have a predictable price. ✅Sustainability - Consumers are attracted to expanding the lifespan of goods and reducing waste. Look at the example of Craig’s List and Facebook Marketplace. How Many Gen Zs and Millennials have furnished apartments with these two resale apps. ✅Giving Back - Organizations like the Salvation Army and Goodwill have experienced a resurgence. The thrill of shopping to find that designer item is well-known in the resale experience. Secondhand retail can have philanthropic benefits. ✅Inflation Hedge-US Inflation for April was 2.3% a .2% drop from March. However, the threat of inflation creates uncertainty around a consumer’s perceived purchasing power. The affordability of clothing, furniture, electronics, etc. is very attractive on the secondhand market. ✅Issues for forced labor and trafficking are mitigated when purchasing secondhand clothing in particular. Is fast fashion and inexpensive plastic products on the decline? How do you see this resale trend? Check out the WJS article from May 12, 2025,  “Are We Entering the Golden Age of Secondhand Shopping?” #RiskManagement #Economy #Leaders Longview Leader Corporation

According to tech intelligence firm ABI Research, by 2030, global organizations in the apparel sector will create over 62.5 billion Digital Product Passports(DPPs). DPPs will be rolled out across different industries over the next eight years, enabling brands to give customers more visibility on materials and their environmental impact. EU regulation hopes to crack down on greenwashing, holding companies to stricter standards when making sustainability claims. British supermarket Tesco is introducing DPPs for all of its clothing products. With a simple scan of a QR code printed on each item, users can access detailed information about a product’s materials, manufacturing process, and – most importantly – environmental impact. Tesco’s decision positions it as an early adopter of this transparency push, potentially setting a new benchmark in the fashion industry. But, Tesco is hardly the first company to introduce this kind of offering. Sustainable companies like jewelry designer Monica Vinader first introduced a DPP in 2022, allowing consumers to trace the journey of its pieces across the entire supply chain. 30% of people expected brands like Gucci, Hermès, Prada, Dior and Louis Vuitton to offer DPPs, suggesting that customers are willing and eager to begin adopting this kind of technology. I believe this will be one of the biggest trends in the coming years as organizations and vendors focus on building ways to manage DPPs to address regulatory and customer demands. What are your thoughts? #DigitalProductPassport #DPP #PIM #Product360 #MDM #AI #Regulations #EU #Sustainability #ESG #Environment

Every ecommerce leader I know is running on the same hamster wheel: growth targets keep rising, but the rules of the game are being rewritten under their feet. When you place a leader and later sit down with them to swap insights, you’re reminded why the right talent shapes entire industries. I had a great conversation with Julian Exposito-Bader (ex-Amazon, TAG Heuer) about what’s really shaping the future of ecommerce, and he boiled it down to four pillars every executive should have on their radar: 1. Tariffs & Supply Chain Disruption Tariffs are no longer background noise. They’ve reshaped global commerce. Chinese manufacturers are redirecting from the US into Europe, flooding marketplaces with B-brands and copycats. Leaders who win will be the ones who diversify sourcing, master customs optimization, and use bonded warehouses strategically. 2. Sustainability as a Competitive Advantage It’s no longer acceptable to send a small product in three layers of plastic. Lastmile innovation (bike couriers, drones, reusable packaging) is moving from “PR play” to “bottom-line differentiator.” Zalando is pushing hard here. Consumers are watching, and they notice who’s lagging behind. 3. AI-Powered Commerce Revolution Gen Z isn’t Googling “best running shoes”, they’re asking ChatGPT or Alexa. LLMs are the new storefront. The question is: do brands have a strategy to influence those models? Add in 10-minute delivery in Southeast Asia (coming soon to Europe) and AI-driven fraud vs. fraud detection… the entire purchase journey is being re-engineered. 4. Channel Strategy & ROI Focus Social commerce is expensive and messy, but TikTok Shop is where the next generation buys. DTC remains the highest margin, but demands world-class storytelling. Amazon gives you traffic, but only if you’re willing to pour money into ads. And let’s not forget the “lipstick effect”, beauty keeps outperforming even when wallets tighten. The takeaway? Ecommerce leaders aren’t just choosing a channel anymore, they’re orchestrating these four forces simultaneously. For me, it was also a reminder of why the right hire matters: leaders like Julian don’t just react to market shifts, they anticipate and shape them. I’m curious, in your markets, which of these four pillars is hitting hardest right now? #ecommerce #fmcg #trending