Immersive Customer Experience Platforms

A unique case study on capturing consumer attention in retail marketing. With brands investing in physical spaces to build deeper connections, the challenge is clear: How can they attract customers, increase brand awareness and stay top-of-mind in an oversaturated market? [ad] An example of this is Footlocker’s flagship store during the Paris Olympic Games. Earlier this year, the store used HYPERVSN’s cutting-edge technology to display intricate 3D visuals, creating a dynamic, eye-catching experience for passersby. As pedestrians strolled past, they could immerse themselves in Footlocker’s latest products, brought to life through holograms seemingly floating mid-air. In an age where attention is the new competition currency, HYPERVSN’s technology transformed Footlocker’s window displays into a living story, with products and logos captivating passers walking by the store. Recent studies have shown consumer demand for immersive retail experiences is on the rise. Shoppers now expect brands to provide engaging and interactive moments that go beyond traditional displays. In return, by investing in innovative display technologies, brands can: • Amplify Their Story
↳ Craft compelling displays that bring your brand to life, communicate your values, and attract new customers. • Enhance Customer Engagement
↳ Encourage interaction with dynamic content, like HYPERVSN’s floating visuals, drawing people in and encouraging exploration. • Stand Out in a Competitive Market
↳ Differentiate your brand with unforgettable, immersive displays that capture attention in an overstimulated retail environment. • Deliver Personalised Experiences
↳ Use digital signage and smart technology to tailor messages and promotions in real time, making shopping more meaningful. • Adapt Quickly to Trends
↳ Update displays effortlessly to reflect the latest trends, seasonal promotions, or product launches, keeping your brand relevant. According to Coresight Research, 88% of brands investing in virtual storefronts report a direct boost in sales, while Zendesk’s 2023 Customer Experience Trends report highlights immersive experiences as a key competitive advantage. - 2025 will be the year of exceptional customer experience. Consumers are craving memorable brand moments like never before. Watch the video and share your thoughts, do you think this is the future of retail marketing?

I love challenges, and our customers give me plenty. A big auto customer came to us wanting more leads and more test drives, but none of the dealership chaos. → No giant showroom. → No piles of inventory. We set up small XR/VR studios in high-foot-traffic spots. People could slip on a headset, take a virtual test drive, check every color and feature, even the ones not in stock, and compare models side by side. → No brochures. → No waiting. → Just an experience that felt real. And the result? 32.2% jump in test-drive conversions. 9 minutes 25 seconds average time spent per visitor. All without the cost of a traditional dealership. That’s the best part of tech: it turns complex problems into simple, exciting experiences. How are you using immersive tech to rethink the customer journey? #AI #ImmersiveTech #Automotive #Startups #CustomerExperience

The Atlanta Braves became pioneers in #sports #marketing and the Major League Baseball (MLB) by creating a digital twin of Truist Park enabling them to turn their stadium into an #MMO with built-in gamification. This virtual replica provides fans with an interactive ballpark experience, allowing them to explore seating views, navigate the venue, and even discover concessions—all from the comfort of their devices. #Fans can relive the excitement of game day virtually, making the park accessible anytime, anywhere. Ticket buyers can preview their seat views before purchasing, boosting confidence and satisfaction. Virtual spaces can host events, sponsor integrations, or exclusive online experiences, creating innovative revenue streams. Digital twins don’t just replicate reality—they elevate it. A virtual replica of a retail store or event space allows customers to explore products and services interactively, deepening connection and engagement. Consumers can try before they buy, like exploring how furniture fits in their homes or navigating a new venue layout. Digital twins collect valuable user behavior data to refine marketing strategies and improve the customer journey. From stadiums like Truist Park to retail showrooms and product demos, digital twins are reshaping how brands tell their stories. These immersive, accessible, and data-rich experiences aren’t just the future of marketing—they’re happening now. #DigitalTwins #MarketingInnovation #ImmersiveExperiences #SportsMarketing

I jumped into L’Occitane's new Christmas-themed digital store. Set in a cozy cabin in the French Alps, I strolled through the virtual store and was able to collect hidden items to unlock a discount code for my purchase. Such a great example of virtual branded experiences for better storytelling! Beyond customer engagement, we’re seeing virtual experiences evolve with use cases that bring real value for brands and consumers. My favourite examples from the last month: Balmain is using virtual experiences to personalise the online fitting experience for customers. - They partnered with BODS to allow customers to create personalised avatars and dress them in tailored Balmain pieces. - Improper fit accounts for ~70% of returned online fashion purchases. This experience aims to boost consumer confidence and reduce returns. E.L.F. BEAUTY is using virtual experiences to enable Gen Z to build new skills and express themselves authentically online. - They introduced a Roblox experience, focused on creating dream start-ups and gamifying the development of entrepreneurial skills.  - This is based on the insight that 50% of Roblox's Gen Z users prioritise expressing themselves through their in-game identity and 62% aspire to become entrepreneurs (Forbes, 2023). Porche spoke about it’s metaverse vision, with examples such as designers using the metaverse for virtual vehicle interior design, collaborative customer feedback before production and digital twins of factories. Have you visited a virtual storefront before? #customerexperience #digitaltransformation #branding