Conversational Commerce Tools

ChatGPT has entered the ecommerce arena, and it’s changing the rules of product discovery. OpenAI’s latest update now lets users search, compare, and even purchase products directly within a chat. No tabs. No search bars. Just real-time recommendations driven by structured data, not paid ads. This isn’t a niche feature. It’s a paradigm shift: -Discovery is becoming conversational. -SEO is moving beyond keywords to structured product data. -Visibility is no longer limited to who pays most on Amazon or Google. For brands in beauty, wellness, and CPG, that’s both exciting and uncomfortable. Especially if you’ve been overly reliant on Amazon or Meta for visibility. Here’s what matters right now: Optimize for Bing (yes, Bing). It’s the backbone of ChatGPT’s product search. Plan for hyper-personalization: AI will soon remember consumer preferences. Will your brand be ready to respond in kind? Amazon’s still king for fulfillment and trust. But the funnel is shifting and ChatGPT is gunning for the top. Now’s the time to test, adapt, and future-proof your visibility strategy. Front Row is already working with brands to prepare. Want to learn how? Let’s talk. https://lnkd.in/egbjXd_Q

𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐣𝐮𝐬𝐭 𝐟𝐨𝐫 𝐜𝐡𝐚𝐭𝐭𝐢𝐧𝐠. 𝐈𝐭’𝐬 𝐟𝐚𝐬𝐭 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐞𝐧𝐠𝐢𝐧𝐞 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚. Meta has announced new tools for WhatsApp Business, and this could be a game-changer for millions of small and medium businesses (SMEs). Here’s what’s new: - In-App Payments: Customers can now pay businesses directly inside WhatsApp using QR codes. No more switching apps or complicated steps. - Support for Larger Businesses: Advanced tools for enterprises to handle bigger volumes of customer conversations. - Smarter Interactions: Features to help businesses respond faster, track performance, and deliver better customer experiences. For India, where WhatsApp already has over 500 million users, this is massive. Imagine being able to chat with a customer, showcase a product, and close a sale, all in one app. This is called conversational commerce, and it feels natural for a country like India, where personal interaction is at the heart of doing business. From a revenue growth perspective, here’s why this matters: - It shortens the sales cycle, fewer steps mean higher conversions. - It reduces costs, no need for big websites or apps. - It builds stronger relationships, conversations create trust, and trust drives repeat business. - It scales with you, automation tools let you serve more customers without losing the personal touch. But businesses will need to be careful. Privacy and trust will be crucial. Too much messaging could backfire. And as more companies use WhatsApp, creativity will be key to standing out. Still, the opportunity is huge. India’s SME sector is the backbone of the economy, and WhatsApp is making it easier for them to go digital without the heavy investment. This isn’t just another product update. It’s a glimpse into the future of how we’ll buy, sell, and build customer relationships. 𝐘𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐫𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐨𝐧 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩. 𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐢𝐬 — 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐡𝐞𝐫𝐞 𝐭𝐨𝐨? 𝘐'𝘷𝘦 𝘩𝘢𝘥 𝘵𝘩𝘦 𝘱𝘳𝘪𝘷𝘪𝘭𝘦𝘨𝘦 𝘰𝘧 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘯𝘶𝘮𝘦𝘳𝘰𝘶𝘴 𝘚𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘔𝘦𝘥𝘪𝘶𝘮 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘸𝘯𝘦𝘳𝘴 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘵𝘰 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘺𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘳𝘦𝘷𝘦𝘯𝘶𝘦. 𝘞𝘪𝘵𝘩 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘴𝘬𝘪𝘭𝘭𝘴 𝘪𝘯 𝘩𝘢𝘯𝘥 𝘢𝘯𝘥 𝘢 𝘳𝘰𝘢𝘥𝘮𝘢𝘱 𝘵𝘩𝘢𝘵'𝘴 𝘤𝘶𝘴𝘵𝘰𝘮𝘪𝘻𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘨𝘰𝘢𝘭𝘴 𝘢𝘯𝘥 𝘢𝘮𝘣𝘪𝘵𝘪𝘰𝘯𝘴, 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘴𝘦𝘦 𝘳𝘦𝘢𝘭, 𝘵𝘢𝘯𝘨𝘪𝘣𝘭𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. #WhatsAppBusiness #RevenueGrowth #SMEs #CoachIshleenKaur #BusinessCoach #InternationalBusinessCoach LinkedIn News LinkedIn News India LinkedIn for Small Business

🔴 #OpenAI made headlines last week as they announced that #ChatGPT users can now purchase products directly within conversations, starting with #Etsy and expanding to #Shopify's 1M+ merchants. No redirects. No leaving the chat. Just natural language shopping powered by Stripe's "𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐂𝐡𝐞𝐜𝐤𝐨𝐮𝐭." 📍 Why this matters: ✅ For OpenAI: OpenAI`s current business is not profitable, despite the 700M weekly users. High AI development costs demand new revenue streams, and competing with Amazon and Google for transaction fees could become one of the ways. Please welcome, the new Intermediary. ✅ For merchants: A massive new sales channel with dramatically reduced friction is emerging. Conversational commerce could fundamentally change how customers discover and purchase products. A double-edged sword? ✅ For consumers: Shopping becomes as simple as chatting. Ask questions, get recommendations, and complete purchases—all in one interface. A new algorithm in charge. 🤔 📌 The catch: OpenAI claims product rankings are based on "availability, price, and quality"—not payment participation. But they also acknowledge the system "considers whether Instant Checkout is enabled" when displaying results. This could create 𝐚 𝐧𝐞𝐰 𝐠𝐚𝐭𝐞𝐤𝐞𝐞𝐩𝐢𝐧𝐠 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 where merchants who don't integrate risk becoming invisible in ChatGPT's recommendations. ♦️ Important note: Don't confuse this with the "Delegate to your agent" feature—this is OpenAI directly monetizing commerce transactions, not enabling autonomous AI shopping agents. Are we ready for AI interfaces to become the new storefront? #Ecommerce #AI #ChatGPT #payments