Shoppable Social Media Posts

TikTok Shop is not messing around. At Spree, we're building a shoppable video platform, but also a studio where we help brands and creators onboard, market, and sell through social platforms. Think of it like influencer marketing in a post-cookie world: full funnel from awareness to purchase, but all in one short-form video. Recently, our TikTok Shop partnership has been getting a lot of love. A few interesting learnings from this holiday season: 1. 'Viral' products are a shortcut. We uploaded one 'viral product' into the system and started getting sales before we posted our first video. Naturally, we ordered a few hundred more ASAP. 2. TikTok Shop success aligns closely with the rules of great influencer marketing. Get a creator with an engaged, lean-in audience. Find a product they actually like that their audience will actually like. Sell by telling a story, not by telling viewers to buy. 3. Most brands want to be on TikTok Shop but don't know how. It's complex. But once you've done it dozens of times (per day, in our case) it moves fast. I don't care if you're a mom and pop stationary shop, a creator merch brand, or a Fortune 500: you want to experiment here with a team who knows this market. 4. Live is great, but don't sleep on shoppable VOD. A perfect 30 second video of a product can do the work of a one hour live stream. Both are valuable, but too many people are talking about live shoppable and not enough are talking about shoppable shortform. 5. Trends + Product = Sales. Wednesday Addams' dance is popping? Sell the costume. King Bach flashlight dance is trending? Sell the flashlight. Spotify Wrapped is everywhere? Sell headphones. 6. Creators beware: not all audiences want this. If you make gold digger prank content, don't start selling The Feminine Mystique hardcover. If you are a creator and want to try it, make great content first and let a brand ride along. 7. Create like a creator. This is the rule for every brand on every social platform, but certainly pertains here. Don't do one tentpole shoppable live stream on TikTok and judge TT Shop on that. You need to habituate your audience, build a format, and keep it entertaining. In case you can't tell, this is addicting for a social media wonk like me. Smart influencer marketers are already testing this market understanding it will be a huge part of their ecommerce future. And those who haven't need to start today. #ecommerce #creatoreconomy #tiktok https://lnkd.in/e926z8zm

Social media isn’t just for engagement. It’s the new storefront. Ignoring social commerce means losing revenue. People don’t just browse online. They buy directly from their feeds. Here’s how to adapt to the rise of social commerce: Step 1: Make buying seamless with in-app shopping. Fewer clicks = more sales. 📌 Instagram Shops cut checkout steps and increased conversion rates by 50%. Step 2: Use influencer partnerships for instant credibility. People trust people, not ads. 📌 Gymshark’s influencer-driven social strategy helped it reach a $1.3 billion valuation. Step 3: Leverage live shopping for real-time engagement. Livestreams drive urgency and impulse buys. 📌 TikTok Live Shopping led to a 76% increase in product conversions. Step 4: Optimize content for sales, not just likes. Storytelling converts better than direct selling. 📌 Sephora’s tutorial-based content boosted product sales directly from Instagram. Step 5: Offer exclusive deals only on social platforms. Scarcity drives action. 📌 Adidas dropped limited-edition sneakers exclusively on Snapchat, selling out in minutes. Social commerce isn’t coming. It’s already here. P.S. Have you ever bought something directly from social media? #Leadership #Sales #Marketing

Shoppable content is more than a trend; it’s how editorial teams can monetise without compromising their storytelling. Many publishers still treat e-commerce as a side project, tucked away behind banner ads or siloed into niche product roundups. But the gap between content and commerce is closing fast. Embedding purchase opportunities directly into articles is no longer disruptive to reader experience; it’s a value-added layer that drives revenue while serving audience intent. This doesn’t mean turning every article into a sales pitch. It means thinking critically about where and how a product can enhance the context of your content. A product featured in a lifestyle guide, how-to tutorial, or review piece becomes part of the narrative, not a bolt-on. Affiliate product embeds, inline recommendations, and instant checkout integrations are all viable tools, but without strategic placement and editorial integrity, they underdeliver. Effective shoppable content is not just clickable, it’s contextual. That means aligning purchase links with real user needs, building trust through transparency, and ensuring that affiliate logic doesn’t hijack the content hierarchy. The opportunity is especially strong in niche verticals like wellness, fashion, tech, and home improvement, but general newsrooms can benefit too by monetising evergreen explainers or gift guides through product tie-ins. However, integration must be deliberate: ✅ Editorial and revenue teams need joint planning cycles. ✅ Merchandising data must inform content calendars. ✅ And most critically, user journey mapping should guide placement, don’t bury CTAs at the bottom of the page or slap them into irrelevant sections. Ultimately, shoppable content is less about technology and more about editorial mindset. Are you treating your articles as static endpoints, or as dynamic, monetisable journeys? Here are key takeaways for publishers: 1. Don’t separate e-commerce from editorial, embed purchase paths within useful content. 2. Use affiliate and checkout tools strategically, not as an afterthought. 3. Tie product links to audience intent, not advertiser pressure. 4. Align content calendars with commerce opportunities using your own data. 5. Maintain trust: product links must serve value, not just clicks. Shoppable content is a practical starting point to diversify revenue without sacrificing editorial quality. Have you tested shoppable content? Share your % revenue lift or lessons learned in the comment below. #ContentMonetisation #PublishingStrategy #ShoppableContent #DigitalPublishing #MediaRevenue #AffiliateContent

🛍️ 𝗙𝗿𝗼𝗺 𝗦𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗟𝗲𝗮𝗽 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗶𝗻𝘁𝗼 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲📈 #Socialmedia has transformed from a place for connection and content into a bustling digital #marketplace. This evolution has witnessed platforms like Facebook and Instagram integrating #shopping features, leading to a new shopping paradigm. 🌟 TikTok Shop - 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 TikTok, with its 1.67 billion active users, isn't just for dance challenges anymore. 😁 It's quickly becoming an #ecommerce giant. TikTok initially trialed Shopping with select Shopify merchants in US and UK, later expanding to Canada, but have since rolled it out on a broader scale. The feature's launch into e-commerce in the US was part of TikTok's strategic expansion, tapping into the booming #socialcommerce market projected to hit $67.32 billion in the U.S. in 2024. This past holiday season proved to be TikTok Shop’s first major test. According to TikTok, about 150,000 creators and sellers published shoppable videos or Live shopping streams during the #BlackFriday and #CyberMonday week. Furthermore, TikTok said over 5 million new customers made a purchase on TikTok Shop during that weekend — a result of 22.8 billion views across all shoppable livestreams and videos. 🌟How TikTok Shop Changes the Game: 🛍️ Integrated #ShoppingExperience: Users can browse and buy without leaving the app. Shopify integration means businesses can manage their TikTok campaigns alongside their e-commerce operations. 🔮 #PersonalizedDiscovery: The 'For You' page tailors product discovery to user preferences. 🎨 #CreativeFreedom: Brands can leverage unique, authentic content that resonates with the TikTok audience. 🌟Why This Evolution? 🔄 Consumer trends are shifting towards more #immersive and #interactive shopping experiences. 🎢 The seamless blend of entertainment and shopping caters to the desires of #GenZ and even #Millennials. 🔍 In the #fashion industry, several brands have effectively leveraged TikTok Shop to boost their online presence and sales. 🛍️ ASOS.com: Builds community with behind-the-scenes clips, fostering authenticity. 😂 Crocs: Embraces TikTok's humor with engaging, trendy content. 👖 #Levi’s: Balances trendy and educational content about denim and fashion history, adding a vintage brand feel. 🎥 ZARA SA: Attracts with visually captivating editing, showcasing stylish fashion. 👟 Nike: Strengthens community through interactive posts and interviews. 🏞️ The North Face: Shares adventure vlogs, aligning with their brand's adventurous spirit. 🛹 Vans, a VF Company: Connects with skateboarding culture, embodying youthfulness and boldness. ❓ 💬 Are you ready to tap into TikTok Shopping for your brand? Share your thoughts! #TikTokShopping #SocialCommerce #EcommerceStrategy #DigitalMarketing #RetailInnovation #FashionTech

Platforms like Instagram, Facebook, TikTok, and Pinterest are becoming 𝘰𝘯𝘦-𝘴𝘵𝘰𝘱 𝘰𝘯𝘭𝘪𝘯𝘦 𝘴𝘩𝘰𝘱𝘴 where discovery and checkout happen seamlessly. Online store owners, this post is for you! Social commerce is here and should be part of your marketing strategy. Here's how you sell your products directly on social media: 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗞𝗲𝘆: Consumers can discover, browse, and buy products without ever leaving the app. This frictionless experience boosts conversions! 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝗽𝗽𝗲𝗮𝗹 𝗦𝗲𝗹𝗹𝘀: Social platforms are perfect for showcasing your products through eye-catching visuals, AR filters, and influencer partnerships. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 = 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲: Reviews, UGC, and live shopping events build trust and excitement, helping drive more sales. 𝗦𝗵𝗼𝗿𝘁𝗲𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀: Forget multiple clicks—customers are now purchasing directly from their feeds with "Shop Now" or "Buy" buttons. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗲𝗲𝘁𝘀 𝗥𝗢𝗜: With features like Instagram Shops, TikTok Shopping, and Pinterest Buyable Pins, your social media efforts directly translate into revenue. 🚀 𝗣𝗿𝗼 𝗧𝗶𝗽: Optimize your product pages on social platforms with compelling visuals, keyword-rich descriptions, and seamless checkout options. What strategies have worked best for your brand? Let's discuss this in the comments! 👇 #SocialCommerce #EcommerceMarketing #DigitalTransformation #ShopSocially #FutureOfRetail Image Credit: 𝙎𝙝𝙤𝙥𝙞𝙛𝙮

Smart Content Creators are moving to TikTok Shop (here's why) Despite recent regulatory challenges, TikTok Shop is reshaping social commerce. 1) Monetization opportunities for all Americans spend an estimated $7 million per day shopping on TikTok. TikTok aims to grow its U.S. e-commerce business to $17.5 billion this year. For brands, TikTok Shop unlocks a new revenue channel. For creators, it allows them to share products they love while generating income. Last month, TikTok eased its affiliate program requirements, now allowing creators with a minimum of 1,000 followers to monetize their content. 2) How they make money on TikTok Shop Creators can monetize their content through: - Affiliate Partnerships: Affiliate content drives 70% of all purchases made on TikTok Creators earn commissions by promoting brands' products through shoppable videos and live streams. Engagement rates are 160% higher than on Instagram. - Brand Deals: Successful creators can attract brand deals and sponsorships Compensation can include flat fees, commission structures, or hybrid models. - Building a Community: Engaging content and interaction with followers can build a loyal community This can lead to future monetization opportunities, like selling merchandise or partnering with other brands. 3) Participating in a seamless shopping experience TikTok excels where other social commerce platforms struggle. Purchases are integrated directly into the user experience through live shopping and shoppable videos. Top affiliates like beauty creator Alle Brean make it easy for followers to shop her latest finds, earning high commissions. Social-first brands like Tarte are thriving on TikTok Shop, far exceeding sales benchmarks. 4) TikTok Shop is the new Gen Z google TikTok has emerged as a pivotal platform for Gen Z, fundamentally altering product discovery. 43% of Gen Z consumers start their product search on TikTok, drawn by its algorithmic recommendations and engaging videos. 74% of Gen Z users utilize TikTok for product searches, often preferring it over traditional search engines like Google. For brands, TikTok is a strategic gateway to reaching Gen Z at pivotal moments in their purchasing journey. TikTok Shop has transformed social commerce, offering seamless in-app purchases and lucrative opportunities for brands and creators. #TikTokShop #SocialCommerce #Ecommerce #content #creators