Localized Email Campaign Strategies

We generated $210K ARR in 8 months with Cold Outreach (for one of our clients) by *simply* refusing to give up. (Breaking down our 4-step process here👇) In June, we onboarded a Global Tech Recruitment SaaS as a consulting project. They’d been trying to go-to-market in the past, but never managed to build a channel to attract B2B clients. 🏆 Our mission? Help them build scalable Outbound Systems and train their team to run them independently. 1️⃣ Set up the Outbound infrastructure We set up 10 domains and warmed up 30 email accounts for them with Mailforge. Showed them how to use tools like Apollo, Prospeo.io and Clay for prospecting and lemlist for automating multi-channel Outbound campaigns. We then trained their team to: → Refine their ICP (focusing on companies hiring for tech roles globally.) → Segment leads using intent data (without burning Clay credits) to prioritize high-$$$ accounts. → Nail their offer + messaging to speak directly to decision-makers, and use Twain to slightly alter the first email per prospect. We wanted to get the right replies. Not just generate hype from “fake positives” with no intent to use the service. 2️⃣ Optimized the strategy using performance data from the first 3 weeks of campaigns As we gained traction, we quickly realized a pivot was necessary. By October, although we were getting positive replies the data showed that global campaigns should be broken down to localized campaigns, and that companies with 20+ employees were slower to convert. So we recalibrated our ICP to focus on those with 1-20 employees (more agile, faster decision-making) and tweaked our messaging. The result? responsive pipeline + quicker wins. 3️⃣ The Re-contacting play One of the most underestimated tactics we deployed was Re-contacting. Three months after their initial Outreach, we went back to: → Companies that didn’t reply. → Those that said they weren’t interested. → Prospects that showed interest but hadn’t converted. We used personalized messaging based on previous responses, positioning ourselves as a partner rather than a persistent vendor. The result? Cold leads revived and turned into warm opportunities. 4️⃣ Expanded the TAM to build runway In November, we expanded targeting to companies not actively hiring, building relationships before they needed to fill roles. Ensuring enough leads to run campaigns for the next 6 months. The Results? ✅ 392 positive replies in 8 months ✅ 35 clients closed ✅ $210K estimated ARR with avg ACV $4,000 The difference between a dead lead ☠️ and a closed deal 🤝 is recontacting and knowing when to pivot. If you need any help with your Outbound strategy drop me a DM 💬 PS: I hope it's clear that Lemwarm wasn't used in this campaign.

Most hotels are missing a huge revenue channel by ignoring email marketing. Here's what we've learned building email strategies for hotels 👇🏻 While I've spent the last year showing you how to leverage social media, email marketing remains criminally underutilized in hospitality. Unlike social media followers, your email list is something you actually own. Email gives you direct access to potential guests, allowing you to: ✔️ Send targeted campaigns based on location ✔️ Retarget previous guests ✔️ Personalize messages ✔️ Drive bookings without constant ad spend But for hotels, email marketing has been a black box... Most industries have countless resources for email strategy. For hospitality? Almost non-existent. Even big brands are just running basic discount campaigns and bland promotional emails. Here's what's working in our email strategy: ✅ Building Our List There are two main drivers - previous guests and website sign-ups. For website sign-ups, we skipped the typical discount pop-ups that would cheapen our brand. We focused on value-driven offers like free stay giveaways to build our list while maintaining luxury positioning. ✅ Weekly Content Strategy Weekly emails strike the perfect balance–keeping guests engaged without overwhelming them. Unlike retail where customers buy monthly, hotel guests book a few times a year. We don’t need to flood guests with emails–we're playing the long game. Mix local activities, events, and property highlights. ✅ Personalization That Converts Targeted messaging helped our email strategy standout. We created campaigns for: ✔️ Local guests seeking quick getaways ✔️ Past guests reminiscing about their stays ✔️ Engaged subscribers ready to book All without paid ad costs. ✅ Email Flows That Drive Revenue This is where email marketing became a game-changer. We created automated sequences to: ✔️ Welcome new subscribers with our story ✔️ Re-engage guests who haven't booked in 9-12 months ✔️ Keep inactive subscribers engaged Here's exactly how to get started: 1. Choose Your Platform Klaviyo is our go-to. While there are many options, we've found it works best for hospitality and is easiest to use. 2. Build Your Foundation Start by compiling past guest emails from your PMS. Then create compelling sign-up offers and popup forms for new subscribers. 3. Set Up Your Flows Top priority: a welcome flow introducing your property's unique experience & story.  Then add: - Flows targeting previous guests - Re-engagement campaigns for inactive subs 4. Plan Weekly Content Map out a calendar mixing: - Local events and activity guides - Behind-the-scenes content - Strategic promotions (but keep them minimal) 5. Design Your Template Create a consistent look: - Clean header with logo and booking links - Mobile-optimized layout - Strategic CTA placement Every property's email list is unique. Test different approaches, analyze what resonates, and find what works best for your property.

We booked 80+ meetings per month in a niche you’d think was "too small to scale." Here's the exact 6-step outbound system we used: Our client manufactures and distributes vinyl wraps and PPF products to small local businesses like wrap shops. Not exactly a massive TAM, but we made it work. Step 1: Hone the Niche This wasn't spray and pray. We narrowed in on local wrap/tint shops because they're visual-first businesses that often showcase a portfolio of work. Most are also underserved by tech-forward vendors, so there was real opportunity. We went deep instead of wide. Step 2: Use AI Strategically Most people use AI to replace copywriting. We used it to power personalization at scale. We scraped websites to pull wrap styles, certifications, and recent projects. Then captured quotes, before/afters, and brand mentions to create AI summaries for each business. The results felt handwritten because we had “taken the time” to understand their business. AI just helped us do the research at scale. Step 3: Build Landing Pages Per City Every email linked to a localized landing page with custom domains per city (like /partners/Houston). We positioned it as "We're expanding in your area" with a clear CTA to join the partner network, where we'd send leads their way. It felt like a real opportunity, not a cold pitch. Step 4: Lean Into Compliments That Actually Land Personalization isn't "Saw you posted on LinkedIn." It's "Saw your matte black Camaro wrap, flawless work especially around the wheel wells" or "Congrats on your {certification}, {expected outcomes from having said certification}" Make it feel like you took the time. Step 5: Start Conversations, Don't Sell We never asked for a meeting in the first email. Instead, we used soft CTAs and offered local leads & partnership opportunities instead of a sales call. We framed it as collaboration, not a pitch. Response rate? 4x industry average. Booked 1 meeting for every 17 leads touched in our best campaigns. Step 6: Scale the System Without Killing Deliverability We ran everything off alternate domains, A/B rotated to preserve inbox health, and used Clay to enrich and orchestrate the entire workflow. That's how we kept the quality high even as volume scaled up. The system worked because we treated it like partnership outreach, not cold sales. When you're genuinely trying to help businesses grow, people can tell.