Localized Packaging and Labeling

International Product Labeling Have you gone to buy an imported product and read the label❓ ⭐ In most cases, some of the information has been translated into your country's language. ➡️ As a specialist that helps bring regulated products to market in Latin America, I'm a label reader. On a recent trip to Brazil, I did some shopping.😊 💄 I got some new cosmetics - a heavily regulated product in Brazil. 💡 And I realized it would be a neat way to show one strategy for complying with local labeling requirements - here, the rules defined by Brazil's FDA-analog (ANVISA) regulations on cosmetics. ✔️ On the product below, we can see it was overlabeled - a practice that means an additional label in the new market language is added to the original product packaging. 📢 This overlabel can be an effective way to comply with complex local label requirements. 👍 Another neat feature here is that the overlabel includes a #QRcode, permitted in Brazil, that takes us to a site that has a list of the product ingredients in Portuguese - the official language of Brazil. The overlabel also sets out: ✅ Functional product category ✅ Instructions for Use ✅ Precautions ✅ Foreign Manufacturer ✅ Local importer and their registration number with ANVISA (know as the "AFE") ✅ Information on the privacy policy for the data collected when the QR code is accessed ✅ Contact information for the company How did the company determine what information needed to be on the overlabel ❓ ✔️ Special regulations in Brazil address all the information that needs to be on a cosmetic product (most recently in ANVISA RDC 907/2024). ➡️ These detailed labeling requirements exist for many product categories - especially life science products like cleaners, disinfectants, pesticides, medical devices, personal care products, perfumes, and more. Are there interesting overlabels on products in your shopping basket? #labeling #consumerproducts #cosmetics #FDA #lifesciences #personalcareproducts #chemicals #regulatedproducts #latinamerica #lifesciences #pesticides #disinfectants #perfumes #householdcleaners #melonlatam

I have had two recent experiences of brands being "Ready to launch" (or even distance selling) - before discovering they have NONE of the right certifications to actually sell in the UK & EU... Compliance isn’t the most glamorous part of expansion but skipping it can sink your UK & EU launch faster than a customs hold-up! 🚨 Here’s how to start on the right side of the rules: 1. If shipping yourself - nail Your IDs: EORI & VAT Registration • Apply for an EORI number in the UK and EU • Register for VAT in each market where you’ll store or sell stock • Tip: Use OSS/IOSS schemes for cross-border distance sales to simplify VAT reporting 2. Get Your Product Markings Right: • CE marking covers most products in the EU - but never make assumptions • Decide which applies by market, then verify your products meet the relevant directives (e.g., RoHS, EMC, LVD) • Keep test reports and technical files on hand—authorities may audit at any time 3. Appoint Your “Responsible Person” • EU requires a local Responsible Person for non-EU manufacturers (per the EU’s Product Safety Regulation) • UK requires a UK Responsible Person under UK REACH and other schemes • They’ll hold your technical documentation, register substances, and act as the liaison with regulators 4. Tackle Labelling & Packaging • Translate labels into local languages (min. English in the UK; EU languages per country) • Include mandatory info: importer name/address, instructions, safety warnings, and recyclable symbols • Watch out for country-specific rules (e.g., metric vs. imperial units in the UK) 5. Don’t Forget Data & Privacy: GDPR & UK DPA • Audit your customer data flows-where is PII stored, processed, or transferred? • Update your privacy policy to cover UK Data Protection Act 2018 and EU GDPR • Implement clear consent capture on your site and Amazon storefronts Visual Idea: Create a Compliance Roadmap infographic that layers EORI/VAT flowchart CE and Compliance checks Responsible Person checklist Labelling language map This turns a mountain of regs into a clear visual path. 📊 Have you faced any compliance surprises when entering the UK or EU? What tripped you up and how did you solve it? Let’s share lessons learned! 👇 #AmazonEU #Ecommerce #UKCompliance #EuropeExpansion #CrossBorderTrade

New EU Packaging Norms: What Indian Exporters Need to Know From July 2025, processed food exporters to the EU face stricter packaging and labeling regulations. Key Requirements: - Eco-compliant packaging (biodegradable/recyclable) - Multi-language nutrition and origin labels - Traceability on source origin Consequences: - No recycle symbol = rejection - Missing labels = non-entry Update packaging certs, prep label translations, and revise product master lists. Your export future is already happening for others. Will your story be one we tell next?

🏷️ New Labelling Rules: A Step Towards Safer, Smarter #Medicine Choices The Drug Controller General of India (DCGI) is leading a significant overhaul in medicine packaging and labelling norms to help patients make more informed decisions while reducing confusion between branded and generic medicines. 1️⃣ Clearer Expiry Dates & Batch Details The new rules will mandate larger font sizes for expiry dates and batch numbers, printed at multiple locations on medicine strips to prevent accidental tearing. This move will ensure critical information is not missed by patients, especially the elderly who often struggle with small text. According to WHO, around 50% of patients worldwide have difficulty understanding medicine labels. 2️⃣ Distinct Symbol for Generic Medicines A universal symbol will soon be introduced to clearly differentiate generic drugs from branded ones. This will empower patients to confidently choose affordable options without second-guessing. India supplies about 20% of the global generic drug market, so this change is globally relevant. 3️⃣ Removal of Shiny, Reflective Packaging To improve readability, shiny and reflective packaging that obscures the printed text will be phased out. This change was driven by consumer complaints regarding poor visibility of critical information. Enhanced legibility supports better patient adherence and reduces medication errors. 4️⃣ Rationalizing ‘Rx’ Marking The ‘Rx’ symbol, which denotes prescription drugs, may be dropped for OTC products. This will bring Indian labelling more in line with international norms, where OTC drugs are clearly indicated without this symbol, making it easier for consumers to identify accessible medicines. 5️⃣ Impact on Pharma Supply Chain While changes in labelling may bring supply chain adjustments and minor logistical challenges, the industry is aligning to prioritize patient safety, affordability, and transparency. India’s pharma sector touched ₹1.72 lakh crore in FY25, growing at 7.2%, and these changes will further strengthen consumer trust in generics. What are your thoughts on this? How can we further simplify medicine information for patients? Source : Mint , 3rd July 2025 #PharmaIndia #HealthcareInnovation #PatientAwareness #MedTech #DrugSafety #HealthEquity #DCGI #Pharmaceuticals