Strategies for Amazon Store Management

I've worked with countless sellers who jump on Amazon expecting instant sales at any price point. My advice? Slow down. Amazon isn’t a vending machine.  You can’t just throw in some ads, slap on discounts, and expect consistent sales. Yes, ads, coupons, and discounts are part of the game.  But they’re not where you should start. Instead, Amazon operates like a funnel.  Ads might bring customers to your listing, but what converts them—and keeps them coming back—are fundamentals: a strong listing, a high-quality product, and exceptional customer experience. So before you burn money on PPC or discount stacking, ask yourself: 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗿𝗼𝗰𝗸 𝘀𝗼𝗹𝗶𝗱? Here’s the 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗮𝗹𝗲𝘀 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗙𝗼𝗰𝘂𝘀 𝗣𝘆𝗿𝗮𝗺𝗶𝗱 I share with clients. It’s a step-by-step blueprint to build a sustainable Amazon business: 𝟭. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝘀 ➤ Clear, high-quality images that showcase your product from every angle. ➤ Benefit-driven copy addressing customer pain points. ➤ Efficient fulfillment setup (FBA or FBM). ➤ Solid inventory management to prevent stockouts. ➤ Strong Buy Box strategy for consistent visibility. ➤ Optimized backend keywords and product titles for discoverability. 𝟮. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗖𝗼𝗿𝗲 𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗳𝗼𝗿 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 ➤ Prioritize inventory turnover for sales momentum. ➤ Refine pricing strategies to maintain Buy Box ownership. ➤ Improve fulfillment efficiency to cut costs and speed up delivery. ➤ Regularly enhance your listing quality score to stay competitive. 𝟯. 𝗔𝗱𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗿𝘀 𝗳𝗼𝗿 𝗦𝘁𝗲𝗮𝗱𝘆 𝗚𝗿𝗼𝘄𝘁𝗵 ➤ PPC bid automation for smarter ad spending ➤ Conversion rate analysis to identify bottlenecks. ➤ Keyword optimization for high-intent traffic. ➤ Rapid suppression issue resolution to avoid lost sales. ➤ Competitor benchmarking to outpace rivals. 𝟰. 𝗦𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵 𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗜𝗺𝗽𝗮𝗰𝘁 ➤ Multi-channel advertising campaigns. ➤ Seasonal sales strategies for peak periods. ➤ A+ Content to build trust and loyalty. ➤ Influencer partnerships and external affiliates. ➤ Pricing elasticity tests for maximum profitability. ➤ A/B testing images for higher click-through rates. 𝟱. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ➤ Track your KPIs religiously. ➤ Stay adaptable to Amazon's constant algorithm changes. ➤ Keep an eye on competitors and market trends. ➤ Invest in tools and education to stay ahead. So next time you think, "I need more ads," ask yourself: "Is my house in order first?" Get the fundamentals right, and growth will follow. If you're stuck, DM me—I’m here to help. Anything I missed? Drop it in the comments. 🚀

💡 How do you drive profitability on Amazon? It’s not just about growing revenue, it’s about growing the right revenue. 👉 80% of sales often come from 20% of your SKUs—so where you focus matters. But it’s not just about the current top performers… 🔄 Past winners and seasonal SKUs can be tomorrow’s revenue drivers if you prepare for them. Here’s how I approach profitability across the full ecommerce lifecycle: ✅ 1. Double Down on Top Performers I prioritize the high-margin, high-volume SKUs—the 20% that fuel 80% of results. Think bundles, multipacks, and retention plays like Subscribe & Save. ✅ 2. Don’t Sleep on Seasonality Plan ahead for seasonal peaks and past high-performers with a proven track record. A SKU that crushed last Q4 needs attention before it’s trending again. ✅ 3. Eliminate Ad Waste I cut inefficient spending, tighten targeting, and increase investment where conversion and margin are strong. 📌 Bid rules, margin-based segmentation, and keyword refinement are key. ✅ 4. Smart Promotions, Not Just Discounts I use targeted, margin-aligned promotions—not sitewide cuts that drain profit. UMAP enforcement protects long-term pricing power. ✅ 5. Control Operational Costs I work with the supply chain to reduce FBA fees, optimize packaging, and address low-margin SKUs with high return rates. ✅ 6. Track Contribution Margin by ASIN Each product gets a mini P&L. We monitor true profitability, not just top-line sales. ✅ 7. Grow LTV with Retention Strategies Lower CAC, improve CLV. I use post-purchase flows, upsells, and loyalty tools to drive repeat business, especially for consumables. 🚀 Bottom line: Focus on the 20% driving results, but don’t forget the past winners and seasonal sleepers. Profitability comes from working smarter, not just harder. #AmazonFBA #Profitability #EcommerceStrategy #SeasonalSales #SellerCentral #Amazon #ParetoPrinciple #MarketplaceManager #RetentionMarketing #FBAOptimization

At Extension eCom, we help over 30 businesses generate more than $5 million in monthly revenue on Amazon. 🌟📈 For brands experiencing significant year-over-year growth—like the business in this example, which has seen sales increase by $100,000 and achieved a 45% growth rate—it’s crucial to evolve your approach and key performance indicators (KPIs). Here are three key strategies to help sustain and build on that momentum: 𝟏. 𝐒𝐡𝐢𝐟𝐭 𝐘𝐨𝐮𝐫 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐅𝐨𝐜𝐮𝐬 When sales grow significantly year over year, it’s time to rethink how you measure ad performance: • 𝐌𝐨𝐯𝐞 𝐁𝐞𝐲𝐨𝐧𝐝 𝐑𝐎𝐀𝐒/𝐀𝐂𝐎𝐒: If you maintain the same ROAS goals as the previous year, it becomes harder to sustain the level of growth you have seen before, as you need to broaden your ads, which will naturally drive ROAS down. • 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐓𝐀𝐂𝐨𝐒 (𝐓𝐨𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐂𝐨𝐬𝐭 𝐨𝐟 𝐒𝐚𝐥𝐞𝐬): This metric considers ad spend as a percentage of total revenue. TACoS allows for scalable growth by ensuring you're investing the correct amount as you continue to grow. As revenue goes up, so does your investment in $. 𝟐. 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐄𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬 To sustain growth, you need to do more with what’s already working: • 𝐀𝐝𝐝 𝐕𝐚𝐫𝐢𝐚𝐭𝐢𝐨𝐧𝐬: Introduce new colors, sizes, flavors, or bundles to your best-selling products. • 𝐄𝐱𝐩𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐂𝐚𝐭𝐚𝐥𝐨𝐠: Think about what complementary products your current audience might need next. • 𝐂𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐞 𝐨𝐧 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲:For example, make your products festive to align with Q4 trends and boost sales during the holiday season. 𝟑. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐭𝐨 𝐂𝐚𝐩𝐭𝐮𝐫𝐞 𝐍𝐞𝐰 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 As your brand grows, you’ll start to saturate lower-funnel search volume. To continue scaling, you need to move up the funnel and appeal to broader audiences. • 𝐓𝐞𝐬𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬: Experiment with main images, titles, and bullet points to identify what drives higher conversion rates. • 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐟𝐨𝐫 𝐁𝐫𝐨𝐚𝐝𝐞𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: Focus on improving your listing’s ability to convert less familiar shoppers who may be new to your brand. A/B testing ensures that your best-selling products continue to perform and grow even as you expand into new segments of the market. 𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭: 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐞𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐨𝐝𝐚𝐲 𝐚𝐧𝐝 𝐓𝐨𝐦𝐨𝐫𝐫𝐨𝐰 By shifting your KPIs, maximizing your existing listings, and testing for broader appeal, you can achieve $100,000+ year-over-year growth like the CPG brand in this example. The best part? This isn’t just about today’s sales. For brands with repeat-purchase potential, these strategies also build the foundation for tomorrow’s growth. 🎯 #Amazon #ecommerce #digitalmarketing #revenue #sales

Amazon Full Service Management Running Ten Accounts, Solo, No Outsourcing: My Time Management Strategy Managing ten accounts solo requires a focused, efficient approach. Here’s how I structure my time for each account: 1. Start with the Right Client Size • Annual revenue below $4 million • Less than 20 ASINs or 20 Parent ASINs • Minimal meetings—low frequency and no recurring meetings 2. Work in 20-Minute Sprints (Pomodoros) • Each “Pomodoro” is a 20-minute focused work session. • 5-minute break after each Pomodoro. • After 4 Pomodoros, take a 20-minute break. • Repeat until I reach my work limit for the day. 3. Daily Task Breakdown by Pomodoros Health Checks (5-10 Accounts): 1 Pomodoro • Check performance notifications and health dashboards for any alerts. • If issues arise, schedule 1 additional Pomodoro to: • Research and file cases • Respond and follow up as needed Inventory Checks (1-3 Accounts): 1 Pomodoro • Review inbound shipments for issues. • Assess inventory levels and send restock requests or labels to clients as needed. • If problems occur, allocate another Pomodoro to handle them. Advertising Optimization (1 Account): 1 Pomodoro • Focus on specific campaigns or tasks: • Campaign types: Auto, Keyword, Branded • KPIs: ROAS, ACOS, and traffic • Set up new campaigns, testing keyword sets, or exploring new ideas This method keeps each account optimized and responsive. I use focused, efficient work sessions to manage all tasks effectively without overwhelming myself. #amazon #amazonfba #amazonseller

A well-executed audit can be a game-changer for your Amazon business. Here are 9 steps on what you should do to maximize your ROI and stay ahead of the curve. 👇 1️⃣ Apply the 80/20 Rule for Ad Spend Identify the top-performing 20% of your campaigns and search terms. These are likely driving 80% of your orders. Shift your budget away from the underperformers and into these high-impact areas. This will help you maintain a healthy TACoS. 🌮 2️⃣ Conduct a STIN Analysis by Mansour Use a Search Term Analyzer Sheet (STIN) to discover untapped keywords. Categorize these based on their intent for each ASIN. This will help you target your audience more effectively. 3️⃣ Launch STIN Campaigns Once you've identified key keywords, launch individual campaigns for each ASIN. This targeted approach can significantly boost your sales. 4️⃣ Optimize Coupons Regularly check and resubmit your coupons. This ensures that they are aligned with consumer demand and maximizes their redemption rate. 5️⃣ Revamp Your Listing SEO Update all product listings with SEO-friendly content. Use data dive sheets by Brandon Young and Helium 10 to identify areas for improvement and implement changes accordingly. 6️⃣ Monitor Ranking SKCs Keep an eye on impression share reports and SQP data. If certain campaigns are consuming too much of your budget, consider reducing their spend while monitoring for any loss in impression rate (IR) or purchase share. 7️⃣ Reallocate Budget Strategically If you notice a dip in Conversion Rate, especially during big events like Prime Day, reallocate your budget to campaigns and keywords that have historically performed well. 8️⃣ Plan to Lower TACoS Draft a comprehensive plan aimed at reducing your TACoS. This ensures that your ad spend is not just high, but also efficient. 9️⃣ Analyze Keyword Performance Conduct a thorough review of your historical keyword data. Focus on those with a strong track record and allocate more resources to them. You can use SUPA sheets by Mansour Norouzi or Data Dive sheets. By following these steps, you're not just reacting to market changes; you're proactively setting yourself up for success. Questions? Feel free to reach out. Cheers! Amir #amazon #amazonppc #amazonfba #amazonadvertising