Tracking Amazon FBA Inventory and Sales Performance

Empowering Amazon Sellers with Data-Driven Insights: My Power BI Amazon Products Dashboard As an Amazon seller, staying on top of your product performance and market trends is crucial for success. However, with the vast amount of data available, it can be challenging to extract meaningful insights and make informed decisions. This is where data visualization tools like Power BI come in handy. I recently embarked on a project to create a Power BI Amazon Products dashboard to help sellers gain a comprehensive overview of their product performance, sales trends, and customer feedback. The dashboard features interactive charts, graphs, and filters that allow users to easily analyze their data and identify areas for improvement. Here are some of the key features of my Power BI Amazon Products dashboard: Track sales performance: Monitor revenue, units sold, average order value, and other critical sales metrics to assess product profitability and identify growth opportunities. Analyze product trends: Identify top-selling products, seasonal trends, and customer preferences to make informed decisions about product assortment and pricing strategies. Gather customer insights: Gain valuable insights from customer reviews and ratings to improve product quality and customer satisfaction. Visualize data effectively: Utilize interactive charts, graphs, and maps to present data in a clear and concise manner, making it easier to identify patterns and trends. Customize the dashboard: Tailor the dashboard to your specific needs by adding or removing widgets, adjusting filters, and customizing visualizations. Creating this Power BI Amazon Products dashboard has been an incredibly rewarding experience. It has given me a deeper understanding of the power of data visualization and its ability to transform complex data into actionable insights. #PowerBI #AmazonSeller #DataVisualization #DataDrivenDecisionMaking

Comparing ASINs shouldn’t require a PhD in Excel. One of the most effective ways to run a better Amazon is to make performance data work before you need it. However, for most sellers, Business Reports still feel like something you check only after the problem has already shown up. Late signals. Manual comparisons. Too much Excel. And by the time you catch the issue, the week’s already gone. Maybe that's why Amazon has upgraded the Business Reports, and to make the long story short, they have given us a way to catch problems before they become losses. Basically, they quietly turn Business Reports into a real-time performance system. Here are three ways you can now stay ahead of ASIN issues without chasing spreadsheets: 1. Set automated alerts before performance dips You can now set customized alerts for your ASINs and catch problems early. ■ Create up to 5 alert groups ■ Add up to 5 performance conditions per group ■ Track up to 10 ASINs per group ■ Monitor daily, weekly, or monthly trends Trigger alerts based on: • Sales • Units ordered • Page views • Featured Offer percentage This is the beginning of automated, real-time oversight for your catalog, no spreadsheet required. So basically, they made an infrastructure for preventing missed revenue so you can: → Catch a traffic drop early, and you fix it before sales crash → See Buy Box share drops overnight, and you don’t find this out 3 days later → Catch when a product tanks mid-campaign, you know why. 2. View KPIs side by side, and understand how they interact A subtle redesign for how you view individual ASIN performance, allowing you to: • View multiple KPIs side-by-side (like page views, units sold, conversion rate, and Buy Box share) • Understand how KPIs interact, like whether declining orders are due to traffic drops or offer inconsistency • See ad-attributed orders clearly, helping you distinguish between organic lift and paid performance • Compare periods instantly (Day-over-Day, Week-over-Week, or custom) without exporting to Excel • Filter by fulfillment channel, buyer type, and more, making this an actual diagnostic tool, not just a data log Because when you’re managing 50, 100, or 500 SKUs… You don’t just need to react. You need to anticipate. 3. Use AI-powered summaries to spot deeper trends Amazon now offers an AI-generated snapshot of your sales trajectory, allowing you to view not just raw totals but also trends and patterns. → Year-over-year and month-over-month comparisons → Shifts in unit velocity → Highlighted areas of growth or slowdown It’s an executive-level summary of performance that doesn’t require a deep dive, but still points you to what matters. Together, these three updates signal something bigger: Amazon is moving sellers from reactive data use to real-time retail operations. #AmazonSellers #OperationalExcellence #PerformanceAlerts

I get it—juggling multiple accounts can be intense! Here’s how I keep it manageable with a simple approach that keeps clients happy and ensures nothing slips through the cracks. My Weekly Priorities 1. Batch Work by Client: Focus on one client’s tasks at a time, then move to the next. It keeps things organized and helps avoid mix-ups. 2. Key Areas to Focus On: • Inventory: Check restocks, active listings, and inbound shipments. Keep inventory steady to avoid stockouts. • Advertising: Aim for a 4+ ROAS. Adjust bids up or down, negate poor keywords, and set up new campaigns when needed. • Optimization: Focus on improving one thing each week, each month, and each quarter: • Weekly: Run A/B tests, enhance images, or tweak something that could boost conversions. • Monthly: This is a more significant update, such as keywords, title tweaks, or image refreshes. • Quarterly: A significant improvement or complete refresh. Always keep moving toward better performance. 3. Health Alerts: Prioritize any alert that could disrupt sales. No sales = no progress. Client Communication • If a client requests something, plan when to complete it and let them know. Setting clear expectations goes a long way. Know Your Numbers • Track sales for the past 30 days compared to the prior period, both overall and by ASIN. This will keep you informed and ready for any client questions. Productivity Tips • Work in 20-minute focused intervals, followed by a 5-minute break. It helps maintain energy and focus throughout the day. Stick to this plan, and be prepared for surprises. It’s a lot, but this structure can keep the overwhelm at bay! #amazon #amazonfba #amazonseller

I just watched a DTC brand lose $1.2M in Amazon sales. Their crime? Running out of stock for 3 weeks. Here's what most sellers don't understand about Amazon: It's a MOMENTUM game. When you run out of stock: ✎ Your organic rankings plummet ✎ Amazon's algorithm penalizes you ✎ Competitors steal your customers ✎ Rebuilding takes 3-5× longer than the stockout period The math is brutal: ✎ 3 weeks out of stock ✎ 3-4 months to recover ✎ $1.2M in lost sales This isn't theory. I've seen it happen repeatedly. The solution? A proper inventory management system: ✔ AWD (Amazon Warehousing & Distribution) as a buffer ✔ Maintain 60-90 days in AWD, 30-60 days in FBA ✔ Create FBM backup listings for emergencies ✔ Set reorder points based on lead time + buffer When we implemented this for our clients, stockouts became a thing of the past. One client went from 6 stockouts per year to ZERO. Their sales increased 43% year-over-year just from consistent inventory. No marketing genius required. Just boring, effective systems. Is your inventory management leaving money on the table?

Inventory will make, or break, your Amazon FBA business.   You can take all the right actions with your marketing to scale your sales on Amazon.   And your sales grow, let's say, 37%. 🤑   And your listing rank went from 4,372 to 2,371 organically. 🎉   But if you forget to ship your product in on time…   In just one week your organic rank will revert from 2,371 to 4,372+. 🙁   Organic rank comes slowly.   It goes quickly.   Staying in-stock is critical if you want to succeed on Amazon.   Start with ABC classification.   Break your products into three tiers:   A Tier: Greater than 5%   B Tier: 1-4.99%   C Tier: Less than .99%   Next, identify your lead time - how many days does it take to get product in?   Finally, identify your unit sales velocity.   Combine these three together, ABC classification, lead time, sales velocity.   Build an excel & run the report weekly to identify what is running low based on your recent sales velocity, & how soon you need to ship accounting for lead time.   Analyze your excel every Monday.   Never let you’re A tier go OOS.   Always keep up with B tier products, trying to get the lead time just right.   For C tier, do your best, but if cash is tight, or time is thin, it's okay to go OOS on C tier's occasionally as it will be low impact on your sales.   #Amazon #Inventory #ecommerce #digitalmarketing #sales