User Flow Mapping

What's your approach to designing user flows? ✏️ -Understand the User and Goals: Start by gaining a deep understanding of the target users, their needs, and their goals. Conduct user research, interviews, and surveys to gather insights into their behaviors, pain points, and motivations. Define User Personas: Create user personas to represent different segments of your target audience. Personas help humanize the users and guide the design process to meet their specific needs. -Map the User Journey: Outline the entire user journey from the initial touchpoint to the final goal. This involves understanding the various stages users go through when interacting with your product and identifying potential entry and exit points. Identify Key User Tasks: Identify the primary tasks users want to accomplish within your product. Focus on the core functionality and prioritize these tasks in the user flow. Create a Flowchart: Visualize the user flow by creating a flowchart. Use arrows to show the sequence of steps users will take to complete their tasks. Consider different scenarios and decision points they might encounter. Keep it Simple and Intuitive: Aim for simplicity and clarity in the user flow. Minimize the number of steps required to achieve a task and avoid unnecessary complexity that could confuse users. Consistency across Platforms: If your product is available on multiple platforms (e.g., web, mobile), ensure a consistent user flow across all of them. Users should feel comfortable and familiar with the flow, regardless of the device they are using. Anticipate User Errors: Design the user flow with the anticipation of user errors or confusion. Provide clear error messages and guidance to help users recover quickly. User Testing and Iteration: Test the user flow with real users through usability testing sessions. Analyze the feedback and data to identify pain points and areas of improvement. Iterate and refine the user flow based on the insights gained. Collaborate with the Team: Involve stakeholders, designers, developers, and other team members in the user flow design process. Collaborative efforts lead to a more comprehensive and well-rounded user experience. Consider Edge Cases: Take into account edge cases and less common scenarios in your user flow design. This ensures that your product is accessible and usable for all users, regardless of their specific circumstances. Accessibility and Inclusivity: Design with accessibility and inclusivity in mind. Ensure that the user flow is usable by people with disabilities and diverse backgrounds.

🍱 How To Organize 1250+ Design Screens in Figma (+ File examples) (https://lnkd.in/e7X4fKcj), a practical case study of how to organize design screens in user flows — to reduce repetitive work and still cover all user journeys. Via Lorenzo Palacios Venin. ✅ Divide the product into files based on navigation. ✅ Each navigation section will get its own Figma file. ✅ List user flows for each of these navigation sections. ✅ Divide each file into pages based on these user flows. ✅ Each starting point will get a separate page. ✅ Each flow that departs from it will get a page. ✅ Break heavy, long user flows into separate files. 🚫 Flows rarely exist alone: they redirect to other flows. ✅ Each flow has exactly 1 entry point, but many exit points. ✅ Screens are ordered from left to right for progression. ✅ Screens are vertically stacked (top to bottom) for variations. ✅ Specify each interaction only the first time it appears. ✅ Variations are displayed with conditional blocks. File example (Route search): https://lnkd.in/ezfY5G2x Full workflow in Figma (flowchart): https://lnkd.in/e7V8nEi3 I absolutely love the idea of using color coding for file covers to communicate states. The team uses blue 🔵 to indicate work in progress, green 🟢 for the latest validated version and grey ⚪ for older, archived versions. Once a version’s cover is switched to green, this file can no longer be modified. What the team describes is a very systematic process to something that many of us do instinctively, but perhaps not rigorously enough. Of course we define user journeys and then design screens for them, but often we do so for just a few paths at a time — and that results in redundant flows to cover other paths. In the case above, we organize all design work in nothing but flows. All component variations are designed on the level of the design system, and all screen variations are designed within user flows. An interesting approach to keep designs well-organized, while exploring both happy and unhappy paths — and keeping them where they belong. Useful resources: DoctoLib Design System Figma Organization, by Jérôme Benoit https://lnkd.in/eK7bhQeS Booking.com Figma Organization, by Nicole Saidy https://lnkd.in/edueYQPG “How We Organize Design Files in Figma” (+ Figma Kits), via Lee Munroe https://lnkd.in/e4Dt4sC3 How To Organize A Design System (Figma), by Saurav Rastogi https://lnkd.in/dWV-Y6vv Spotify Ways Of Working in Figma (Kit) https://lnkd.in/ek9ZzZQg #ux #figma

💡User Journey Map vs User Flow: When and how to use tools 🍎 User Journey Map A user journey map visualizes the user's experiences and emotions while interacting with a product or service. It highlights pain points, motivations, and touchpoints across the entire journey, from awareness to post-conversion. Components of user journey map: ✔ Stages: Different phases a user goes through (e.g., awareness, consideration, decision, purchase, retention). ✔ Touchpoints: Interactions between the user and the product or service (e.g., visiting a website, contacting support). ✔ Actions: Steps the user takes at each stage. ✔ Emotions: User feelings and experiences at each touchpoint. ✔ Pain Points: Challenges or issues faced by the user. ✔ Opportunities: Potential areas for improvement. Use cases for user journey maps: ✔ Identifying user pain points and areas for improvement. ✔ Understanding the overall user experience. ✔ Aligning teams on user-centric strategies. Example: A journey map for an online shopping experience with stages like discovering a product, comparing options, making a purchase, receiving the product, and post-purchase support. 🍏 User Flow A user flow diagram focuses on the specific steps and interactions a user takes to complete a particular task within a product or service. It aims to ensure a smooth and efficient path for the user to achieve their goals. Components of user flow: ✔ Entry point: How the user begins the flow (e.g., landing on the homepage of an online shop). ✔ Steps: Sequential actions the user takes to complete the task (e.g., browsing products, adding to cart, checking out). ✔ Decision points: Moments where the user must make a choice (e.g., selecting a payment method). ✔ Exit point: The end of the flow where the user accomplishes their goal (e.g., order confirmation). Use cases: ✔ Designing and optimizing specific user tasks. ✔ Ensuring a logical and efficient user interface. ✔ Facilitating usability testing and feedback for end users. 3 Key differences between user journey and user flow: 1️⃣ Scope: User journey map: Broad, covers the entire user experience across multiple touchpoints and stages. User flow: Narrow, focuses on specific tasks and interactions within a product. 2️⃣ Focus: User journey map: Emphasizes user emotions, pain points, and overall experience. User flow: Emphasizes efficiency and logical progression of particular user tasks. 3️⃣ Aim: User journey map: Ideal for understanding the user's holistic experience and identifying strategic opportunities for improvement. User flow: Ideal for designing and refining specific features or processes within a product. 📕 Tutorials: ✔ User journey mapping in FigJam (YouTube): https://lnkd.in/djJR6by8 ✔ User flow design in FigJam (YouTube): https://lnkd.in/dcCnAH6R 🖼 User flow for the music application by Outcrowd. Creative Design Agency #UX #design #UI #uxdesign #userexperience #userjourney #customerjourney #userjourneymap #userflow