Essential Seller Central Dashboards for Amazon Managers

5 Go-to Hidden Gems in Amazon Seller Central You Need to Know 🎯 Discover these powerful but often overlooked features that could transform your Amazon business strategy: 1. Creator Connections 🤝 Where to find it: Seller Central > Advertising > Creator Connections (Currently USA-only, limited account availability) Why it's important: Direct access to verified influencers Built-in campaign tracking and ROI measurement Streamlined contract management Verified creator metrics How to use it: Navigate to Creator Connections, set campaign parameters, review profiles, and manage influencer relationships all in one place. 2. Brand Tailored Promotions 📊 Where to find it: Seller Central > Advertising > Promotions > Manage Your Promotions > Create > Brand Tailored Promotions Why it's important: Target specific customer segments Increase conversion rates Strategic customer acquisition Track promotion performance How to use it: Choose your target segment (New-to-Brand, Repeat Customers, abandoned carts, High-Value Customers, Category Shoppers, or Brand-Loyal), set minimum 10% discount, and monitor results. 3. Business Reports by Child ASIN 📈 Where to find it: Seller Central > Reports > Business Reports > Detail Page Sales and Traffic by Child ASIN Why it's important: Track performance by variation Monitor B2B vs B2C metrics Analyze conversion rates per SKU Optimize inventory decisions How to use it: Access detailed traffic and conversion data for each product variation, helping you make data-driven decisions for your catalogue. 👻 Pro tip - Look for low converting products with high sessions (optimise listings or traffic sources) and high converting products with low sessions (create PPC campaigns and send more traffic to these). 4. B2B Central 🏢 Where to find it: Seller Central > B2B > B2B Central Why it's important: Access 5M+ business customers Higher average order values Bulk order opportunities Separate B2B performance tracking How to use it: Enable B2B selling, set up quantity discounts, and manage business-specific pricing and relationships all in one dashboard. 5. Brand Analytics - Consumer Behavior Analytics 💎 Where to find it: Seller Central > Brands > Brand Analytics > Consumer Behavior Dashboard > Repeat Purchase Behavior Why it's important: Understand customer lifetime value Track loyalty metrics Identify best-performing products Predict future sales patterns How to use it: Analyze repeat purchase behaviour, review customer segments, and use insights to optimize your product strategy and inventory planning. #AmazonSeller #EcommerceTips #SellerCentral #AmazonBusiness #DigitalMarketing 💡 Pro Tip: Check Seller Central regularly and the news section there - Amazon frequently adds new features to help scale your business! Want more Amazon selling insights? Let's connect!

Custom analytics dashboards can simplify your whole reporting process with multiple dashboards that update in real time. You have multiple options to compare the performance based on custom date range, YOY comparisons, year, quarter, month, or week-wise comparisons across data. You can filter the performance at ASIN level, brand level, or fulfillment level. It can streamline your whole operational metrics and visuals inside Seller Central in more detail and might help you in minimizing the cost of third-party dashboards. Below is the example of the endless possibilities. You can create a dashboard that can give you device and channel insights where you can compare ASIN performance at device level and what changes from previous years to this year, and analyze the trend and accordingly change your ads strategies. Suppose you found that mobile app user percentage is going down, then you can nudge your creative team to focus more on improving the mobile-sized creative at each ASIN level. You can also understand the CVR at each ASIN and make strategies accordingly. You can create an ASIN-level deep dive dashboard which covers GMS, search funnel, search query etc. performances. You can check CVR at each ASIN level and compare that with YOY performance. Apart from that, in one dashboard, you can check the complete ASIN history from health to defect rates etc. The biggest one will be inventory and fulfillment-related dashboard which can organize the whole inventory management, from where you can make your inventory-related decisions. Currently, a few metrics are not showing as it is in beta stage. Amazon is going to add a few more new metrics to make it more useful. #amazon #amazonadvertising #amazonads