Amazon Seller Data Tactics for Non-Technical Professionals

If you're not tracking your hero products, you're leaving money on the table. Here's why: -Use Analytics Tools Use tools like Amazon Seller Central, Helium 10, and DataDive to track data. Pay attention to metrics: Sales, conversion rates, and customer reviews. -Set Clear KPIs Define key performance indicators (KPIs) for your hero products. Focus on metrics like revenue, click-through rates, and return on ad spend (ROAS). -Regular Reviews Schedule regular reviews of your performance data. Weekly or monthly check-ins help you stay on top of trends and make timely adjustments. -Customer Feedback Pay attention to customer reviews and feedback. Positive reviews confirm what’s working, while negative feedback highlights areas for improvement. -A/B Testing Conduct A/B testing to compare different strategies. Test variations in product descriptions, images, and pricing to see what your audience likes. -Competitor Analysis Keep an eye on your competitors. Use tools to compare performance against similar products and identify areas for improvement. -Adjust Based on Data Use the insights gained from tracking to adjust your strategies. If a product’s performance dips, reassess your approach and make necessary changes. Tracking and adjusting your hero-product's performance ensures the best results. Be attentive, use the right tools, and keep optimizing to maintain a competitive edge. Good luck out there!

You need to be using Amazon's Brand Analytics! Amazon used to be really stingy with their first party data, and sometimes 3rd party tools like H10 or JS can give some unreliable numbers. With 1st party data being free direct from Amazon these days, use these three tips this week to level up your Amazon strategy (or as they call on the webz - working "ON" your business instead of "IN" it :) 1. COMPETITOR NICHE ANALYSIS IN POE Reveals exactly where your competitors are capturing market share by sub-niche: How to access: • Navigate to Brands > Product Opportunity Explorer • Select your primary category • Find a competitor's product & click on its name • Scroll all the way to the bottom past the "Product Details" section • Look for "Niches product appears in" table This shows you precisely which sub-niches drive your competitors' sales and their exact click share percentage in each segment. Use this intelligence to identify untapped keyword opportunities in your listings and PPC strategy. 2. HIGH-CONVERSION SEARCH TERM TARGETING Find keywords with superior conversion rates that most sellers overlook: How to access: • Go to Brands > Brand Analytics • Select "Search Term Report" • Set your preferred time period (last 90 days recommended) • Click on the "Conversion Rate" column header to sort in descending order • Filter for search volume >1,000 to ensure adequate traffic Look for search terms with 15%+ conversion rates but lower click share – these represent high-intent keywords with less competition. Prioritize these terms in your organic and PPC strategy for better ACOS. 3. CATEGORY BENCHMARK COMPARISON Measure your performance against actual category averages: How to access: • Navigate to Brands > Product Opportunity Explorer • Select your primary category • In the main view, note the "Average Conversion Rate" for the category • Click "Your Products" tab • Compare your individual product conversion rates against the category average Products underperforming by >25% compared to category benchmarks should be prioritized for listing optimization. Focus on enhancing images, bullets, and A+ content for these underperformers. Let's have a week!

Struggling to keep up with Amazon's endless metrics? You’re not alone. Selling on Amazon is all about the data. But when there’s so much to measure, it’s easy to get lost and hard to know what actually moves the needle for your store. That’s why I created this Amazon Business Report Metrics Cheat Sheet—specifically for sellers who want to maximize their potential without drowning in data. After years of working with agencies and sellers to boost their performance on Amazon, I’ve seen firsthand how overwhelming these reports can be. So, let’s simplify. Below, you’ll find a cheat sheet of the most impactful metrics in Amazon’s Sales & Traffic reports. These are broken down into core categories, so you know exactly where to focus: ▪️Performance Metrics ▪️Traffic and Conversion Metrics ▪️Customer Engagement Metrics ▪️Inventory Metrics ▪️Advertising and Marketing Metrics ▪️Sales and Profitability Metrics ▪️Fulfillment Metrics Have I missed anything that would be valuable to your Amazon strategy? Drop your thoughts in the comments! P.S. Ready to make Q4 your best yet? We’re launching an exclusive program for established brands ready to dominate Q4 with data-driven strategies. Message me ‘QUALIFY’ to see if you’re a fit. As trusted partners of Alibaba and Amazon, we’ve helped sellers and agencies generate over $200 million in revenue. Are you next?