How to Choose Topics for POV-Driven Content Series

I’ve used this exact framework to turn a company’s strategic narrative (its unique point of view on a problem) into a standout SEO content strategy that drives conversions. I call it Narrative-Led SEO. Here’s how it works in 5 simple steps (with real examples). 1. 🔍 Define your core POV Start with your company’s unique take on the problem you're solving. 💡 Examples: Figma → “Design should be real-time and collaborative.” Loom → “Most meetings are a waste—async video is better.” Canva → “Design should be simple and accessible to everyone.” 📌 Output: A sharp, 1-line POV. 2. 🎯 Turn POV into content angles Translate your narrative into themes that challenge industry norms. 💡 Examples: Figma → Expose siloed workflows. Loom → Push async updates over meetings. Canva → Empower non-designers. 📌 Output: Editorial angles that push your POV. 3. 🧱 Create topics from the angle Use SEO to validate narrative-first ideas—not drive them. 💡 Examples: Figma → “Collaborative Design: The Guide to Speed Up Your Design Process” Loom → “How To Reduce Unnecessary Meetings at Work” Canva → “How to Design Stunning Graphics—No Experience Needed” 📌 Output: SEO topics that reflect your worldview. 4. 🧠 Differentiate with positioning, not keywords Make your take unmistakable—even on common keywords. 💡 Examples: Figma → Own “collaborative design,” not “UI tools.” Loom → Own “async communication,” not “screen recording.” Canva → Own “design for non-designers,” not “design tool.” 📌 Output: Content briefs that sound like you. 5. ✅ Check the strategy–user fit Make sure your content hits home with the right people. 💡 Examples: Figma → PMs/designers tired of version chaos. Loom → Remote teams are overwhelmed by meetings. Canva → Non-designers who need to move fast. 📌 Output: Topics that resonate and convert. 🔁 Why This Works Most SEO aims for traffic. Narrative-Led SEO aims for resonance. ✅ Speaks to user beliefs ✅ Reinforces brand POV ✅ Attracts high-intent, aligned users #seo #saas #growthmarketing #growth #contentstrategy #b2b #b2bmarketing #digitalmarketing #seostrategy

Your competitors might be selling similar products. But if your content sounds like theirs, you’ve already lost before the conversation even begins. Most teams settle for content that’s easy to create—and equally easy to forget: summaries, recycled trends, or “safe” messaging. That content doesn’t spark curiosity. It doesn’t inspire action. It doesn’t drive conversions. That’s why I use what I call the ‘Industry Insider’ approach when writing for clients. The goal is simple: create insights so specific, so deeply informed, that they only make sense coming from you—and that’s exactly what grabs your ideal buyer’s attention. Here’s how I do it: 1️⃣ I start with a thorough audit of your existing content—not just blog titles, but tone, gaps in messaging, and overused talking points. For instance, everyone talks about “automation” or “ease of use,” but few actually show what gets automated and how users experience simplicity in practice. That’s where the opportunity lies. 2️⃣ Next, I go straight to the people who know your product best—founders, product leads, or subject-matter experts—and ask questions like: → What do serious buyers always ask before committing? → Which features are most commonly misunderstood? → What industry advice do you quietly disagree with? These are insights competitors can’t replicate—they don’t have access to them. 3️⃣ Then, I turn those insights into original, practical content: POV-driven blogs, expert playbooks, behind-the-scenes case studies—content that establishes authority from the very first paragraph. This is where the real difference shows up. Because when your content reflects your unique perspective, it stops being a generic marketing tactic and starts signaling authority. Stop competing on format. Start competing on insight. When was the last time someone read your content and said, Finally—that answers the questions we’ve been struggling with! PS: Want your next article to be the one people forward to their team instead of just liking? DM me ‘Insider’ and I’ll show you how I help clients create content that actually moves deals forward.

“Aap scripting kaise karti ho?” This question came in my inbox last week. And usually, I’d answer it there, close the tab, and call it a day. But something about it made me question myself haha. Because it reminded me of the time I used to overthink every post. Trying to sound smart. Neat. Industry-ready. So I’m answering it here, Not just for the person who asked, But for the 3 a.m. versions of us all, wondering if we’re doing this right. How I do the scripting of things: Whether it's for a series, a concept explanation, or just an emotional truth, my approach changes based on the POV I want to serve. But the process more or less looks like this: 1. First, I figure out the POV, who’s talking and who’s listening. Am I writing from: The narrator’s mind? A brand that wants to teach something? Or someone recalling a memory? Every POV has its own texture. The tone follows that. And everything else follows tone. 2. Then, I ask the only question that matters: What’s the emotion here? → Whose truth is this? → What are they really feeling? → What do I want the other person to walk away with? Clarity? Goosebumps? An idea they carry for days? Don’t start with the script. Start with the feeling. 3. Next, I look for the “tilt.” The perspective that isn’t obvious. If everyone’s writing from a brand lens, maybe I’ll write from a dog’s POV. If everyone’s explaining a concept with big frameworks... I’ll explain it through a mother and daughter sitting on the floor, folding laundry. Because the point is not to be different. But to be honest enough to stand out. 4. Lastly, structure. Hook → Flow → Echo. Hook that makes you stop scrolling. Flow that earns your attention. Echo that makes you save or share. So no, I don’t always start with “let me script this.” I usually start with “what do I feel about this?” Then, I move backward. If you’re building a series, explaining something, or trying to speak to *one person who will get it, This process might help. P.S. Thinking of turning this into a short series: on writing, storytelling, and scripting with soul. Would you read it?