Strategies for Creating Engaging Repetitive Content

B2B tech companies are addicted to getting you to subscribe to their corporate echo chamber newsletter graveyard, where they dump their latest self-love notes. It's a cesspool of "Look at us!" and "We're pleased to announce..." drivel that suffocates originality and murders interest. Each link, each event recap and each funding announcement is another shovel of dirt on the grave of what could have been engaging content. UNSUBSCRIBE What if, instead of serving up the same old reheated corporate leftovers, your content could slap your audience awake? Ego-stroking company updates are out. 1. The pain point deep dive: Start by mining the deepest anxieties, challenges and questions your audience faces. Use forums, social media, customer feedback and even direct interviews to uncover the raw nerve you're going to press. 2. The unconventional wisdom: Challenge the status quo of your industry. If everyone's zigging, you zag. This could mean debunking widely held beliefs, proposing counterintuitive strategies or sharing insights that only insiders know but don't talk about. Be the mythbuster of your domain. 3. The narrative hook: Every piece of content should tell a story, and every story needs a hook that grabs from the first sentence. Use vivid imagery, compelling questions or startling statements to make it impossible to scroll past. Your opening should be a rabbit hole inviting Alice to jump in. 4. The value payload: This is the core of your content. Each piece should deliver actionable insights, deep dives or transformative information. Give your audience something so valuable that they can't help but use, save and share it. Think tutorials, step-by-step guides or even entertaining content that delivers laughs or awe alongside insight. 5. The personal touch: Inject your personality or brand's voice into every piece. Share personal anecdotes, failures and successes. 6. The engagement spark: End with a call to action that encourages interaction. Ask a provocative question, encourage them to share their own stories or challenge them to apply what they've learned and share the results. Engagement breeds community, and community amplifies your reach. 7. The multi-platform siege: Repurpose your anchor content across platforms. Turn blog posts into podcast episodes, summaries into tweets or LinkedIn posts and key insights into Instagram stories. Each piece of content should work as a squad, covering different fronts but pushing the same message. Without impressive anchor content, you won't have anything worth a lick in your newsletter. 8. The audience dialogue: Engage directly with your audience's feedback. Respond to comments, ask for their input on future topics and even involve them in content creation through surveys or co-creation opportunities. Make your content worth spreading, and watch as your audience does the heavy lifting for you. And please stop with the corporate navel-gazing. #newsletters #b2btech #ThatAshleyAmber

𝗜 𝘀𝗽𝗼𝗸𝗲 𝘁𝗼 𝟱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗖𝗘𝗢𝘀 𝗮𝗻𝗱 𝗖𝗠𝗢𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸 They are all struggling with this one thing... ...building a content engine for their business. I’ve built multi-channel content engines for my own solo business and content strategies for world-class brands like Salesforce. And here's the hard truth: Most people build content calendars, not content systems. ❌ They publish without purpose ❌ Their brand message shifts every week ❌ They overcomplicate things, then burn out To avoid this trap, here’s my 5-step framework to build a 𝘴𝘪𝘮𝘱𝘭𝘦 𝘣𝘶𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 integrated content plan: 𝗦𝘁𝗲𝗽 𝟭: 𝗗𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗚𝗼𝗮𝗹𝘀 🎯 What’s the 𝘰𝘶𝘵𝘤𝘰𝘮𝘦 you want? → Leads? Followers? Brand awareness? ✅ Everything starts here. 𝗦𝘁𝗲𝗽 𝟮: 𝗠𝗮𝗽 𝗬𝗼𝘂𝗿 𝗖𝗼𝗿𝗲 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 These are your signature themes that signal 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦. Mine are: ✔ Communicate With Authority. ✔ Elevate Your Personal Brand. ✔ Unlock Your Full Potential. ✅Your content needs to fall into one of the three. Pick and 𝘴𝘵𝘪𝘤𝘬. 𝗦𝘁𝗲𝗽 𝟯: 𝗠𝗮𝘁𝗰𝗵 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝘆𝗽𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗕𝘂𝘆𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 Every format has a job: • 𝗖𝗧𝗔 𝗽𝗼𝘀𝘁𝘀: Convert • 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹𝘀: Build trust and teach • 𝗩𝗶𝗱𝗲𝗼𝘀: Spark emotion and connection • 𝗦𝘁𝗼𝗿𝗶𝗲𝘀/𝗣𝗼𝘀𝘁𝘀: Show personality and values ✅ Plan across the funnel. 𝗦𝘁𝗲𝗽 𝟰: 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗥𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗥𝗵𝘆𝘁𝗵𝗺 Avoid the ‘what should I post today?’ spiral by locking in: ⏰ Weekly slots( eg. Carousel Monday, Video Thursday) 🤳🏻 Formats per pillar 📅 A 2-week content buffer ✅ Create space to be consistent 𝘢𝘯𝘥 creative. 𝗦𝘁𝗲𝗽 𝟱: 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 Your LinkedIn, blog, and website shouldn't feel like 3 different people. Repurpose smartly. Echo your POV. Build familiarity. 💡 Repetition = Recognition = Results --- 👋 Hi, l'm Rebecca. ➕ Follow me for regular tips on how to become the most confident version of yourself

That day, I ran out of content ideas. And, I had to take a step back. My calendar was empty, and everything I wrote felt stale. That’s when I realized I needed a new approach - something that would keep my audience hooked and deliver real value. So I took a step back, did some research, and discovered a few techniques that transformed my content strategy. From that day onwards, I never ran out of content ideas. Here are 10 practical tips that helped me consistently create high-value posts: [1] Ask Your Audience: Poll your followers or clients to learn exactly what they need. It’s the easiest way to stay relevant. [2] Analyze Competitors & Industry Leaders: Look for their top-performing posts and adapt those themes to your own style, adding a unique twist. [3] Check Trending Topics: Use tools like Google Trends or popular hashtags to find current hot-button issues your audience cares about. [4] Leverage Personal Experiences: Share your own wins and failures—authenticity wins hearts every time. [5] Answer FAQs: Keep track of the most common questions and address them directly. Your audience will thank you for the clarity. [6] Repurpose High-Performers: Convert blog posts into short videos, carousels, or infographics to breathe new life into proven hits. [7] Create “How-To” Guides: Provide step-by-step solutions to real problems—people love actionable advice. [8] Interview Others: Bring in experts or satisfied clients for fresh perspectives that validate your ideas. [9] Check Reviews & Testimonials: Mine feedback for hidden pain points and turn them into content that offers solutions. [10] Experiment & Stay Curious: Switch up formats, explore new tools, and never stop learning from what works—and what doesn’t. By focusing on these techniques, I went from feeling stuck to generating content that attracted at least 20+ inbound leads every month. More importantly, my audience found the posts genuinely helpful and engaging. Sometimes, it just takes a few shifts, and a willingness to keep growing to reach the next level in your content game. Ready to take your content to the next level? Drop a comment or send me a DM, I’d love to share more ideas and help you craft your own high-value content strategy. #contentideas #personalbranding #lead

Tired of saying the same things in your content? Let's think about it in a different way. As a business owner turned content creator, you might sometimes feel like you're stuck in a loop, rehashing the same ideas over and over. It's easy to fall into the trap of thinking you're boring your audience or that you've run out of fresh material. But here's a game-changing perspective: you're not repeating yourself, you're mastering your craft. Repetition isn't always a bad thing, especially when it comes to building a strong brand message and connecting with your audience. Here's why embracing this "mastery mindset" can transform your content creation: • Consistency builds trust: Your audience needs to hear your core messages multiple times to truly absorb them. • Refinement leads to clarity: Each time you revisit a topic, you have the chance to explain it better. • Depth over breadth: Diving deeper into core topics shows expertise more than constantly chasing new subjects. • Evolution, not stagnation: Your perspective on topics grows as you do, bringing fresh insights to familiar themes. • Audience growth: New followers are constantly discovering your content, so what's old to you is new to them. By reframing repetition as mastery, you can reignite your passion for content creation and deliver even more value to your audience.

You don't need 365 unique ideas a year. You need 10 great ones. 5 reasons why you should be repurposing your content: → 1. Your audience forgets They're not cataloging every post. What you think is repetitive, they see as consistency. → 2. New followers haven't seen your best work Your "old news" is their "aha moment." → 3. Repetition builds authority Say it once, you're sharing.  Say it ten times, you're teaching. → 4. Track your wins Which posts got the most engagement? This is the signal in the noise. These are your winners. → 5. Remix and repeat Take that post about writing apps that popped off...   Next time, make it about writing habits. Then writing mindsets. ...or just try a new hook. Remember: Coca-Cola doesn't invent a new drink every month... They find new ways to sell Coke. Your content strategy should be the same. Want to 10x your content output without 10x effort? Start by listing your top 3 performing posts from the last 3 months. Now, brainstorm 3 ways to repurpose each. Find what works.  Double down.  Repeat. --- P.S. Follow me Aldis Ozols for actionable tips on digital writing & building a personal brand. 

You’re dead wrong if you think everyone sees your posts—and I can prove it. After analyzing the posts for every top creator on my podcast, I’ve found a surprising trend. Take Adam Robinson for example. Only ~10% of his audience engaged with more than 1 post over a 2-week period. This means 90% of the people who engage with any given post were “new” engagers. And this pattern holds across top creators. Every post reaches WAY more “new” people than what you might think. Why does that matter? Because a common mistake content creators make is avoiding repetition. They assume they need to constantly mix things up, provide new material, and be self-referential because their audience is reading every post. But that’s NOT the case. When 90% of your audience is “new”, avoiding repetition is doing more harm than good because, without it, no one will know what you do or stand for. Instead: → Be repetitive with your message. (It’s still new for most people.) → Reuse and double-down on past content that has worked. → Constantly re-introduce yourself and your value. → Do not be too self-referential. (Nobody is binging your Linkedin content.) This phenomenon makes repetition a feature, not a flaw. Your best ideas need to be said again—because most people didn’t read them the first time. 👋 I’m on a mission to master LinkedIn strategy for B2B execs. I publish my findings weekly. Follow + learn with me in public.