How to Simplify Technical Web3 Writing

I have a good friend and fellow writer who once told me that the simplest rule of good writing is "don't make me think." On the surface, it felt like a throwaway line. A bit of common sense that everyone just sorta...knows instinctively. Except, common sense isn't all that common...even in marketing. Many tech marketers don't follow that advice because they either misunderstand or are choosing to ignore how human cognition actually works. Your audience's mental bandwidth is their scarcest resource. Think of it like dollars in a bank account. Every acronym, buzzword, and industry jargon term you cram into that white paper is a tiny tax that slowly chips away at the balance of attention and interest they have left to spend. And when understanding your message gets too mentally expensive, readers will just move on. Want to give your audience a mental tax break? Here are a few ways to do it: 💰 Cut the jargon ruthlessly. If a simpler word exists, use it. And if you absolutely must use technical terms, at least explain them in plain language first. 💰 Break complex ideas into smaller chunks. Our brains can only process so much at once. Your 14-page technical manifesto might be comprehensive, but it's probably also too dense for readers who just want to scan for key points. 💰 Create clear signposts. Use headers, bullets, and strategic bold text to guide readers to key points — most prospective buyers can find time to scan content in bursts between meetings or tasks on their to-do list if it's good enough. 💰 Add smart visuals. Strategic diagrams and process flows help complex concepts stick. They make abstract ideas tangible and memorable. 💰 Remember the rule of one: one main idea per paragraph, one core message per piece. Multiple competing concepts just create mentally expensive gridlock. This isn't about "dumbing down" your content. Smart technical content treats cognitive bandwidth like the precious resource it is. The best content focuses relentlessly on making complex ideas feel surprisingly simple. Because real expertise shows up in clarity — helping others grasp difficult concepts quickly and completely. What's working for you in making technical content less cognitively heavy and "expensive?"

Clear, concise #documentation isn't just a preference anymore (especially in the age of LLM parsing), it's a necessity. As technical writers, our goal should be to help users accomplish their tasks as quickly and efficiently as possible, not to showcase our vocabulary or complex writing abilities. All writing is a means to an end but for technical writing, function trumps form. Simple sentence structures, clear headings, and straightforward instructions help reduce confusion/info overload for readers who are often trying to solve immediate problems. When we eliminate unnecessary jargon, break down complex ideas into digestible chunks, and focus on direct, active voice, we create documentation that actually serves its purpose. Remember: The best #technicalwriting is the kind that gets out of the user's way and lets them get back to their work with a bit more know-how and knowledge than they had before. #TechnicalWriting #Documentation #TechComm #UX #ContentStrategy #Tech

Keeping it simple is NOT ‘dumbing it down’. Keeping it simple is smart. Why? Because simple language is key to understanding. But if you’re used to using more complex, technical language, it can take a while to break the habit. So here’s four top tips to get you started: 1. Use everyday words - ditch the jargon and the corporate speak, and use familiar words people use every day. If you must use a technical term, make sure you explain it. 2. Keep sentences short - instead of one long sentence with three ideas, use three shorter sentences with one idea each. 3. Keep sentence structures simple - too many parentheses and dashes can be confusing and distracting. Don’t over-complicate your sentence structure. 4. Ask others - share your draft with others who don’t have the level of knowledge, context, or expertise you do, and ask them what doesn’t make sense. What else would you add to the list? [Image description: Pink tile with dark blue and white text that lists the four tips mentioned in this post, next to corresponding emojis.]

Ever hit a wall of text and immediately tune out? That’s what happens when writing lacks structure. Good documentation isn’t just about what you say— it’s about how you present it. Here’s what makes content instantly clearer: ✅ Chunking – Break information into small, logical sections. One idea per chunk. ✅ Lists – Highlight key details instantly. Ordered for steps, unordered for related ideas. ✅ Headings – Act as street signs. Keep them short, clear, and easy to scan. When all three work together, the reader doesn’t have to think—they just find what they need. Before you publish, ask yourself: Can someone scan this and get the key points in seconds? If not, it’s time to restructure. Follow Andrew Eroh for Technical Writing Insights   #TechnicalWriting #TechComm #Documentation #UserExperience #ClearCommunication #WritingTips #TaskBasedWriting #ProcessImprovement #WritingProcess #EngineeringDocs

Ever read something so dense that your brain checked out instantly? Like a wall of jargon, buzzwords, and technical overload—so packed with information that it feels like you need a translator just to get through it? Your audience feels the same way. And if they have to work too hard to understand you… They’ll stop listening. Complexity kills engagement. Confusion kills conversions. But simplifying doesn’t mean dumbing down. It means making your message clear, powerful, and impossible to ignore. The Power of Transformation 🔥 I once worked with a client in the finance industry. Brilliant. Experienced. An expert in their field. But their content? ❌ Overloaded with industry jargon ❌ Long, winding explanations that lost the reader ❌ So complex that even their ideal audience struggled to keep up The result? 💡 Low engagement. 💡 People clicking away. 💡 Missed opportunities to connect. They weren’t losing because they lacked expertise. They were losing because no one could understand them. So we made one simple change. We simplified. We stripped down the clutter. We broke big ideas into bite-sized, digestible insights. We rewrote the jargon-heavy content into plain, powerful language. And suddenly… 🔥 Engagement spiked. 🔥 Clients started responding. 🔥 Their authority didn’t just stay intact—it grew. Why? Because they made their message accessible. How to Simplify Without Losing Authority ✔ Start with the big picture. Before diving into details, explain why it matters. Give your audience a reason to care. ✔ Use everyday language. If you wouldn’t say it in conversation, don’t write it that way. Clarity > Complexity. ✔ Break it down. Use bullet points. Short paragraphs. Simple analogies. Make it easy to absorb. ✔ Tell a story. People remember stories, not statistics. Frame your point in a way that sticks. ✔ Eliminate the fluff. If a word, sentence, or paragraph doesn’t add value, cut it. ✔ Test it. If someone outside your industry doesn’t understand your content, simplify it again. Expertise Isn’t About Sounding Smart. It’s About Being Understood. Want to be seen as a true authority? Make your content so clear and compelling that people don’t just understand it—they remember it. Because the best content? Doesn’t make people feel lost. It makes them feel empowered. Let’s Make Your Message Impossible to Ignore. Are you making your content harder to digest than it needs to be? Drop a 🔥 in the comments if this hit home. Or send me a message—let’s simplify your content and make it work for you. inkworthycreations.com #ContentMarketing #BrandMessaging #SimplifyToAmplify #MarketingStrategy #ClearCommunication #AuthorityBuilding #InkWorthyCreations