Resume Summary for Sales and Marketing Roles

Before you apply to a marketing role, define what’s unquestionably YOU about your experience, skills, and interests. Here’s how to start! Categorize your background across these four categories: 1) Career Progression - Define your seniority level, years of experience, number of direct reports, and the budget size managed to date. 2) Company Exposure - Identify the size of the companies you’ve worked at, industries you have experience in, and types of organizations and business models you’ve supported. 3) Marketing Expertise - Highlight the core marketing skills you have developed (usually the top three to five hard skills) and the select marketing channels and marketing tools you’re an expert at. 4) Strengths and Strides - Finally, explain the main soft skills (three to five) you possess as a professional, three to five major career accomplishments, education credentials and certifications you have, and lastly, unique attributes about your personally and professionally like you’re a DJ on the side, multi-lingual, a winner of industry awards, or a Nascar enthusiast etc. This is my Career Positioning Matrix, which I use with coaching clients to define what’s special about their background to better communicate it to others. Often the way marketers explain their background — whether on a resume, cover letter, LinkedIn, or while networking — ends up sounding pretty similar to every other marketer with an equivalent background. You don't want to blend in. Instead, use this matrix as a creative constraint to focus on what you’ve uniquely done to date, the scope and impact of your accomplishments, and what’s most memorable about you. Once completed, it’s a visual representation of who you are as a marketer, ideally helping you better see and understand how others perceive you. Of course, you’ll need to explain how your background aligns to the responsibilities of a particular role, but that gets much easier when you’re crystal clear on where you stand. If you'd find this Career Positioning Matrix helpful in any way, happy to share a link to the slides. The comments and my inbox are open!!!

I’ve reviewed 6,000+ sales resumes in my career. Most suck. And the problem can be summed up in 1 word: 📈 Results Most salespeople stare at their resume wondering how to improve it. Here’s the dead-simple answer— 🛑 Stop writing a job description. ✅ Start writing a highlight reel of real accomplishment. If your resume just lists what you were supposed to do, you’ve already lost me. A sales resume is a marketing vehicle. The “customer” is the hiring manager. And the fastest way to win them over is to SHOW them the results you’ve delivered because that's what they care about. Do yourself a favor, pack your resume with: ✅ Dollars. Deal sizes, quota size, annual revenue generated. ✅ Percentages. Growth in territory, increase in deal size, reduction in sales cycle. ✅ Rankings. Where you rank on the team or in the company. ✅ Accomplishments & Awards. President’s Club, records broken, awards won. The more measurable, the better. Because when I’m reviewing sales resumes, I don’t want to guess whether you’re good. I want to see it in the numbers. And if I can't see it in the numbers, I'm throwing it away. Lesson I’ve learned: In sales, your results speak louder than your responsibilities, so let your results do the talking on your resume and don't make me guess. PS: If you want a free resume review, write "Resume" in the comments

I've reviewed 1,000s of resumes. 90% make the same mistake: They list duties, not achievements. Here's the truth: Companies don't care about your job duties. They care about the impact you made. 💥 Think from their perspective: ❌ They don't need: 'Managed social media accounts' ✅ They need: 'Increased engagement by 45% and generated 200+ qualified leads' ❌ They don't care: 'Handled customer service inquiries' ✅ They care: 'Resolved 95% of issues on first contact, improving satisfaction scores by 30%' The difference?  OUTCOMES over ACTIVITIES. Here's my proven formula: 1️⃣ Start with a success verb Forget 'responsible for' — use power verbs: • Accelerated • Generated • Transformed • Streamlined • Launched 2️⃣ Add what you impacted Be specific: • Revenue • Processes • Team performance • Customer satisfaction • Product launches 3️⃣ Include the metric Numbers make it real: • Percentages • Dollar amounts • Time saved • Team sizes • Volume handled 4️⃣ Show the outcome Connect to business impact: • '...resulting in $2M additional revenue' • '...reducing processing time by 3 days' • '...enabling 25% more projects' Can't think of metrics? Ask yourself: 💰 Did I make or save money? ⏱️ Did I speed up any processes? 📈 Did I improve anything measurable? 👥 Did I train or influence others? 🎯 Did I solve any major problems? Every role has measurable impact. Even yours. Real transformations: Before: 'Managed inventory for retail store' After: 'Optimized inventory system, reducing stock-outs by 40% and saving $50K annually' Before: 'Taught English to high school students' After: 'Elevated student performance achieving 92% pass rate (vs. 78% district average)' Before: 'Worked on marketing campaigns' After: 'Spearheaded 5 campaigns generating 3,000+ MQLs and $1.2M in pipeline' Remember: Your resume isn't a job description. It's a sales document. 🚀 And what you're selling is your ability to drive results. Companies don't pay for activities. They pay for outcomes. Transform your duties into achievements with Teal's AI-powered Resume Builder → https://lnkd.in/gJSNk4FN #ResumeTips #JobSearch #CareerAdvice #ResumeWriting #JobHunt #CareerDevelopment #LinkedIn #PersonalBranding #JobSearchStrategy #ResumeMakeover 👍 To let me know you want more content like this. ♻️ Reshare to help someone transform their resume. 🔔 Follow me for more job search & resume tips.

Here's a common mistake I see on resumes: The Professional Summary is too long. Our eyes glaze over big blocks of text. And if you're a recruiter, scanning hundreds of resumes at a time, those long paragraphs at the top of a resume can be especially exhausting. If possible, keep your Professional Summary limited to three or four lines (or two to three sentences). Here's a template that will help: Sentence #1: "[Award-winning / Accomplished / Experienced] job title with x years of experience doing this kind of work for these kinds of companies." Ex: "Digital marketing professional with 10+ years of experience leading marketing teams and creating content for small businesses and Fortune 500 companies." Sentence #2: "Skilled in / known to / recognized for these top skills from the job description." Ex: "Known to increase engagement 20% and online sales 10% through targeted ad campaigns." Sentence #3 (OPTIONAL): "Looking to do ... then describe the job." EXAMPLE: 𝗣𝗥𝗢𝗙𝗘𝗦𝗦𝗜𝗢𝗡𝗔𝗟 𝗦𝗨𝗠𝗠𝗔𝗥𝗬 "Award-winning digital marketing professional with 10 years of experience boosting social media engagement and increasing sales through targeted outreach campaigns for small and mid-size firms. Proven expertise in 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗦𝗘𝗢, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, and 𝗛𝘂𝗯𝘀𝗽𝗼𝘁. Looking to join an eCommerce startup and build innovative marketing strategies for new product launches." Ultimately, keep your Professional Summary RELEVANT to the job description. Use the keywords and highlight the skills the job requires. To sum up: • Keep the Professional Summary short • Keep the Professional Summary relevant PS: Follow up the Professional Summary section with a "Career Highlights" section that lists bullet points of your most impressive accomplishments. Try to lead with numbers and use the RESULT by ACTION format. EXAMPLE: 𝗖𝗔𝗥𝗘𝗘𝗥 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦  • 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗰𝗼𝘀𝘁-𝗽𝗲𝗿-𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝟭𝟬% by creating a popular referral program  • 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝟭𝟱𝘅 in six months through strategic storytelling and user testimonials  • 𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝟯𝟬% by conceiving and implementing a new CRM system I'm rooting for you. 👊 ♻ Please repost if you think this advice will help others. ***** Hi, have we met? I'm Emily and I'm on a mission to get the #GreenBannerGang back to work, one actionable step at a time. #jobsearch #jobhunt #jobseekers