Writing Proposals That Get Approved

I looked at over 100 proposals worth over $500K as a B2B buyer. I only remember a few. Here are 4 ways you can set yourself apart (and why most proposals never get looked at): 1. Built for the buying committee - not just the champion Most proposals assume one person makes the decision. That’s rarely true. The best ones were written with execs in mind. Mobile-friendly, easy to skim, and structured like a story, not a spec sheet. The kind of doc I could forward without rewriting a single thing. (like Qwilr!) 2. Helped me sell internally The proposals that stood out made me look good. They included visual slides I could screenshot into a board deck. Framed the problem. Showed the cost of inaction. Made the ROI feel obvious. They gave me language to use with my CFO, not just the vendor’s pitch. 3. AEs tracked engagement and followed up with a purpose Great sellers didn’t “check in.” They followed up based on what I actually did. They knew when I viewed the proposal, which sections got read, and what was skipped. Every email felt relevant—because it was. They weren’t guessing what mattered. They had data. 4. AEs pre-empted objections I hadn’t even voiced yet Before legal asked for terms, I had a friendly breakdown of the key clauses. Before procurement jumped in, I had a clear explanation of how pricing scaled. It felt like the AE knew my internal process better than I did - and helped me get ahead of it. TAKEAWAY: Most proposals are written to present. The best proposals are built to sell. Qwilr turns your proposal into a selling tool—one that’s interactive, trackable, mobile-ready, and designed for the whole buying committee. It helps your champion make the case. And it helps you win deals - even when you’re not in the room. If you want to stand out, build proposals that do more than inform. Build proposals that close.

You can spend weeks writing a grant proposal—but if it doesn’t align with the funder’s priorities, the chances of it being approved are very slim! I see this mistake over and over again. 🚨 Organizations pour hours, even months into writing grant proposals, only to get rejected—not because their project wasn’t important, but because they never researched what the funder actually wanted to fund.  So, before you sit down to write your next grant, here’s what you need to know:  → Funders don’t fund what YOU need. They fund YOUR impact.They fund what aligns with THEIR mission. Many people approach grants thinking, "I need money for my project—who can give it to me?"  But successful grant seekers flip the script. They look for alignment first. ✅ Research past grantees. What kind of projects has this funder supported before? Do you fit into that pattern?  ✅ Read their funding priorities. If they say they fund education initiatives, do they mean general education, STEM programs, early childhood learning? Dig deeper. ✅ Mirror their language. If they emphasize “economic mobility,” don’t just say your program helps job seekers—show how it advances economic mobility. → Vague proposals don’t get funded. Specificity wins. I see a lot of proposals that say things like: We aim to reduce food insecurity in our community.  That sounds nice, but it’s not compelling. A funder is going to ask: How many people will you serve? What’s your timeline for achieving results? What metrics will you track? Instead, try something like: ✅ We will support 150 families by providing bi-weekly meal kits containing fresh, nutritious produce. Over the course of 12 months, we will track participants' progress through annual surveys to measure the impact of this program. We anticipate achieving a 20% reduction in food insecurity among participants, demonstrating the program's effectiveness in promoting health in the community. See the difference? The more specific you are, the easier it is for funders to see your impact. When you write a proposal, don’t just explain why you need the money. Show them the transformation their funding will create. 🛑 Instead of: We need $50,000 to expand our mentoring program. ✅ Try this: With $50,000, we will expand our mentoring program to serve 300 additional students, increasing graduation rates by 25% over the next two years. The more you frame your proposal around the funder’s impact, the better your chances of winning. Have you ever spent weeks on a proposal only to get rejected? What did you learn from the experience? Let’s talk in the comments.  #GrantWriting #NonprofitFunding #FundingOpportunities

5 Common Mistakes I See When Reviewing Funding Proposals As someone who reviews many grant applications, I often see the same mistakes over and over. These mistakes can hurt your chances of getting the funding you need. The good news is that you can identify and fix these mistakes. Here are five common ones: 1. Unclear Story A successful proposal has a clear explanation of the problem you're addressing and why it matters. Many proposals fail because they don't clearly explain what they aim to solve. Think of your proposal like a story — start simple by explaining the problem, why it's important, and how your project will solve it. Make sure anyone, regardless of their background, can understand what you plan to do, how you'll do it, and the project's timeline. 2. Lots of Fancy Words Using technical jargon can confuse people who are not experts in your field. While it's good to show your expertise, using too many specialized terms can make your proposal hard to follow. Remember: the reviewer may not be familiar with jargon specific to your field. Use simple language whenever possible, and clearly explain any technical terms you must use. This makes your proposal easier to understand for everyone, which increases your chances of getting funding. 3. Unrealistic Promises Avoid making promises that are too big or unrealistic. It's tempting to talk about the huge impact your project could have, but this can make reviewers skeptical. Instead, focus on realistic goals that you can achieve with the funding and time available. Show that you have a good plan with achievable steps. This boosts your proposal’s credibility. 4. Lack of Preliminary Data Many proposals don't include enough initial data to show that the project is feasible. Preliminary data can prove that your project is based on solid methods and initial results are promising. Without this, reviewers might doubt your project’s viability. Include relevant initial data to show that your project has a good chance of success. 5. Poor Budget Justification An unclear or excessive budget request can be a major problem. Often, proposals request more funding than seems necessary without explaining why. Be detailed in explaining how the funding will be spent and why it’s necessary for your project. A clear and well-justified budget can greatly enhance your proposal’s credibility. Conclusion When writing a funding proposal, remember these five tips: tell a simple and clear story, avoid complex language, make realistic promises, include preliminary data, and provide a detailed budget explanation. By following these guidelines, you increase the chances that reviewers will understand and support your project, making it more likely that you'll receive funding. #engineering #science #research #mtvconsortium #funding #writing #proposal Nuclear Engineering and Radiological Sciences—University of Michigan University of Michigan College of Engineering

Have you ever advocated for a new tool, project, or initiative, only to be told you need to "make a business case?" Except no one ever tells you what a convincing business case looks like. You write a high-level summary and hope for the best, but it feels like an exercise in futility. What no one tells you: Business cases that get approved convert ideas into metrics. Here's what a great business case includes: (1) Clear statement of the problem you need to solve, with metrics attached. Most people stick to high-level descriptions ("will help us onboard customers faster!"), but this rarely convinces anyone. Great business cases make explicit, direct reference to the organization's ability to meet its board-level goals. You want to make statements like, "Today, it takes 4 weeks to onboard a new customer. We need to get this down to 2 weeks in order to hit our target of onboarding 500 new customers this year." In other words, put your request in direct context of the goals the organization already cares about. (2) Clear explanation of how your proposed solution will help. Use metrics here too. You want to include stuff like, "Today, the manual steps involved in configuring a new account take 10 hours of someone's time. By using Fancy New Tool to automate this part of the process, we will reduce this to 30 minutes." What you assert here becomes an operational commitment if your business case is approved, so make sure you believe it. (3) Comparison of the costs of adopting your proposal vs. the costs of doing nothing. This is where most business cases fall down, even if they get (1) and (2) correct. This is stuff like, "An annual subscription to Fancy New Tool costs $80,000. Adopting Fancy New Tool will save us 9.5 hours of time across all 500 new accounts. This will save us $237,500 in labor costs. Furthermore, if we do not automate this process, we project that we will only be able to onboard 400 new accounts next year, which would amount to $15M in lost revenue opportunity." The difference between business cases that get approved and those that do not usually comes down to math. ** I'm Kieran Snyder, an AI exec, former CEO, and data storyteller who publishes new data about AI, management, and work every single week at nerd processor. Give me a follow if you like this stuff!

Here's how to keep decision makers awake during technical proposals: Start with story structure, not specs: →Problem: What keeps them up at night →Stakes: What happens if nothing changes →Solution: How you uniquely solve it →Evidence: Proof you can deliver Then weave requirements into your narrative: Instead of: 'Our team has 20 years experience' Try: 'Our 20-year track record means we've solved every challenge your project might face' Instead of: 'We use agile methodology' Try: 'We adapt and respond to your needs in real time' Because guess what? A lot of bidders meets the requirements. But not everyone makes them compelling. In 20+ years of proposal writing, I've learned: →Technical expertise gets you considered →Storytelling gets you remembered →Results get you hired _________ Hello! I'm Apryl Beverly. I help tech, legal and consulting firms boost their revenue through culturally smart content, persuasive RFP responses and AI-enhanced copywriting. To date, my strategies have generated over $3 billion in revenue for clients — and we're just getting started. Let's connect to discuss how my team and I can help position your messaging to drive more revenue and profits in 2025.

How I landed a new client with a killer proposal: When I first started freelancing, I had no idea that I had to send out proposals. Let alone what a proposal entailed. Now I’m landing clients thanks to loads of research and doing courses like Eman Ismail’s Like a Boss. A proposal is all about creating a document that sells you. If you’re winging it (like I was) or relying on your natural charm, let me save you some time (and potential lost clients). 𝟭. 𝗧𝗿𝗲𝗮𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗹𝗶𝗸𝗲 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗽𝗮𝗴𝗲 You’re not just listing services. You’re selling yourself and addressing every potential objection before it even comes up. Think of it as your highlight reel: 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗣𝗔𝗦𝗢 𝗙𝗼𝗿𝗺𝘂𝗹𝗮: • 𝗣𝗮𝗶𝗻: What’s the client struggling with? • 𝗔𝗴𝗶𝘁𝗮𝘁𝗶𝗼𝗻: Why does it matter? • 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: How you’ll fix it. • 𝗢𝘂𝘁𝗰𝗼𝗺𝗲: What success looks like. 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: • Introduction (brief but punchy: who are you and why should they care?) • Project scope (clear deliverables = no future headaches) • Your process (show them you’ve got a plan) • Client expectations (set boundaries kindly, but firmly) • Timeline (when you’ll deliver, and when they need to deliver their part) • Pricing and options (tiers and upsells. Make it hard for them to say no) • Guarantees (if you offer one, flaunt it) • Next steps (e.g., “Sign here, pay the invoice, and we’re off!”) 𝟮. 𝗔𝗹𝘄𝗮𝘆𝘀 𝘄𝗿𝗶𝘁𝗲 𝗹𝗶𝗸𝗲 𝗶𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 Even if you’ve already had a great chat with the client, write the proposal assuming they’ll forward it to someone who knows nothing about you. This keeps it simple, clear, and persuasive for any decision-maker. • Sprinkle in testimonials or a mini case study for credibility. • Offer 2-3 pricing tiers so their options are between you, you, and you. • Build a reusable template you can tweak for future proposals. Efficiency is your friend. 𝟯. 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 A good proposal doesn’t just sell, it also creates urgency. Keep the momentum going with these steps: • 𝗦𝗲𝘁 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝗮𝗿𝗹𝘆: Tell your prospect when they’ll receive the proposal and stick to it. • 𝗔𝗱𝗱 𝗮𝗻 𝗲𝘅𝗽𝗶𝗿𝘆 𝗱𝗮𝘁𝗲: I recommend 7 days. Mention it in the proposal and your follow-ups. Urgency drives action. • 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝗽 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆: As the expiry date nears, send polite but confident reminders, such as: “Hey, just a heads-up, this offer expires in two days!” • 𝗝𝘂𝗺𝗽 𝗼𝗻 𝗮 𝗰𝗮𝗹𝗹: Clarify any in-depth questions on a call to avoid playing email tag. A killer proposal is part strategy, part psychology, and part presentation. Once you nail all three, you’ll be landing the kind of clients you’re actually excited to work with. 

Here’s the proposal template that helped me close over $100 million in enterprise sales: It’s also helped my clients close more than 50% of their deals when they use it. And until now, I’ve never shared it publicly. Most sellers are great at pitching features. But the ones who consistently win big deals? They know how to tell a great story. The truth is, executives don’t buy products - they buy confidence. They buy vision. They buy a story they want to be part of. If you want to sell like a top 1% seller, you need a proposal that doesn’t just inform… it moves people. Here’s how I do it 👇 The Story Mountain Framework for Sales Proposals: 1. Exposition – Introduce the characters and setting. Start with them: → “You’re trying to expand into new markets… to grow revenue… to unify your tech stack…” Set the vision. Make them the hero. 2. Rising Action – Lay out the challenges and obstacles. → “But growth stalled. Competitors moved faster. Customer churn increased.” Quote discovery calls. Surface real pain. Build emotional tension. 3. Climax – Introduce your solution. → “Then you found a better way…” Now show how your solution helps them overcome the exact obstacles you outlined. 4. Falling Action – Ease the tension. → “Here’s our implementation plan. Here’s the ROI. Here’s how others in your industry succeeded.” Give them confidence that this won’t just work—it will work for them. 5. Resolution – End with clarity. → “Here’s our mutual action plan. Let’s get started.” Lock in buy-in, next steps, and forward momentum. This structure has helped me close some of the biggest deals of my career—including an $8-figure enterprise deal at Salesforce where I used this exact approach. I broke it all down in this week’s training—and for the first time ever, I show you the actual proposal I used AND tell you how to access my Killer Proposal Template for free. 👀 Watch the full training here: https://lnkd.in/gPY_cvv5 No more boring product pitches. No more ghosting after the readout. Just proposals that close.