How to Write Engaging Sales Funnel Copy

What Parenting Twins Taught Me About Writing Copy That Grabs Attention POV: It’s 7 AM. One twin’s crying over socks. The other just dumped cereal on the floor. Coffee? Still untouched. Parenting twins is the ultimate communication boot camp. If I can hold their attention (and sanity), writing engaging copy is a breeze. Here are 8 copywriting tricks inspired by navigating twin dad chaos—with a side of wisdom from legends like Ogilvy and Halbert. 1. Trust Comes from Credibility If I tell my kids, “We’re going to the park,” and then drag them to the grocery store instead? Trust = gone. Your audience feels the same. Research. Know your stuff. Show up as reliable. Because if you break their trust, they won’t stick around. 2. Interest Sparks Engagement Parenting hack: You don’t get them to pick up toys by saying, “Clean up.” You say, “Let’s see who can clean up faster—ready, set, go!” Your copy needs that same energy. Truth sells, but only when it’s fascinating. Make your words fun, bold, and irresistible. 3. Your Personality Is the Secret Sauce Parenting is messy, chaotic, and sometimes hilarious. And that’s what makes it relatable. In copy, don’t hide your quirks. Be YOU. Personality isn’t just memorable; it’s magnetic. People don’t connect with robots—they connect with real, flawed, funny humans. 4. Your Headline Should Scream Clarity Imagine this: “Breakfast!” versus “Pancakes with extra syrup, ready now!” Guess which one gets their attention? Headlines matter—80% of readers decide whether to keep scrolling based on your headline. Use the 4 U’s: Urgent, Unique, Useful, Ultra-Specific. 5. Beauty Lies in Simplicity “Go put on your shoes” is better than “Locate your footwear and adorn your feet.” Keep it clear. Write for the chimp (thanks, Eugene Schwartz). Simplicity isn’t dumbing it down—it’s making it accessible. 6. Leverage Your Audience’s Needs Want happy twins? Always have snacks. Want happy readers? Give them what they’re hungry for. Whether it’s solutions, entertainment, or inspiration, tailor your content to their cravings. 7. Make Your Copy Skimmable My twins skim every plate of food before deciding what’s worth eating. Readers do the same with content. Use: - Headlines - Bullet points - Short paragraphs - A mix of fonts or formats Make it digestible. Nobody wants a wall of text. 8. Learn the Rules—Then Break Them Parenting isn’t about strict rule-following. It’s about adapting on the fly. The same goes for copywriting. Speak your audience’s language. Break rules when it makes your message sharper, clearer, and more engaging. Bottom line: Parenting twins is wild, unpredictable, and full of lessons. And one of the biggest? If you can make a toddler listen, you can make anyone listen. What’s one “copywriting rule” you’ve learned from real life? Drop it in the comments—I’d love to hear your stories!

I’ve earned a little over $1.2M as a freelance copywriter since 2020. I made it happen by mastering 3 simple writing processes: 1) Research 2) The PAS Framework 3) Revision. If you can nail these 3 steps of your writing process, you’ll out-earn every marketer you know. Here’s how: → Research Very few copywriters give this the attention it deserves. You need to know everything you possibly can about the person reading your content. What are their motivations? How old are they? Who do they follow on social? What’s their lifestyle? What’s their income? Dig as much as you can. This doesn’t just make it easier for you to write—it makes your copy way more effective. → PAS (Problem–Agitation–Solution) This framework has been driving advertising since the 1800’s. There’s a reason for that. Don’t try to reinvent the wheel. Your copy must follow this framework or it won’t sell. Identify the problem your audience is facing. You’ll know, because you did the research. Call it out plainly in your copy. Agitate it. Make the pain point severe for your reader. Use words that invoke visuals. Present a solution. How does the product solve the problem you just agitated? Again—this has been working for 100s of years. Get creative with it, but make sure your copy follows PAS. → Revision This one is the most tedious. It’s also the most important. Spend more time revising than you do writing. When you’ve finished writing, step away from your content. Let it breathe. Then review from the POV of your audience with 1 question in mind: “Do I still give a f***?” Your copy needs to be engaging from start to finish. If it’s not, your audience won’t finish reading it (let alone convert).  You’ll notice things in revision that you won’t see while writing. Don’t skip. These 3 concepts are simple but powerful. I owe a lot of money to whoever created them. Master them, and you’ll ship incredibly valuable copy. What would you add?

How I write copy that actually converts (without sounding like a douche). Most writers make one crucial mistake: They write to impress, not to sell. Here’s the truth — fancy words don’t make sales. Clarity does. Here’s my 3-step process for writing copy that stops the scroll, holds attention, and drives action: 1️⃣ Hook fast, or lose them forever. Your first sentence needs to punch readers in the face (metaphorically). The goal? Trigger curiosity or emotion. ❌ “Our software helps businesses scale efficiently.” (Boring.) ✅ “You’re burning money on marketing, and you don’t even know it.” (Intriguing.) 2️⃣ Make it about them, not you. Nobody cares about your product—they care about how it helps them. Speak directly to their problems, fears, and desires. ❌ “We have 24/7 customer support.” ✅ “Frustrated with tech issues at 2 AM? We’ve got you.” 3️⃣ Use short, punchy sentences. Big walls of text kill conversions. Write like you talk. Break up the flow. Keep it snappy. Like this. The best copy doesn’t sound like “copy.” It sounds like a conversation. What’s your #1 rule for writing high-converting copy? Drop it in the comments. 👇