Public Safety Announcements

☎️ Public Safety Communicators (Emergency Managers, 911 Dispatchers, Law Enforcement, and others): if you are responsible for alerts and warnings in your community, you should know about these FREE tools that were paid for by FEMA-IPAWS to help you do your work better. ⚠️ 1. The Warning Lexicon bit.ly/WarningLexicon provides you with templates for 48 hazards. Download the supplemental material that will direct you on how to write a message that includes the Source, Hazard + Impact, Location, Time, and Protective Action Guidance. The contents are provided in the document making it a simple process of selecting pre-vetted and pre-verified messaging contents. ⚠️ 2. The Message Design Dashboard, hosted on the FEMA-IPAWS Assistive Tools Platform. The MDD was built under a contract from FEMA-IPAWS to integrate the data from the Warning Lexicon into a simple to use software that is freely available here: atp.aws.fema.gov ⚠️ 3. Self-Paced Training on how to write effective messages for alerts and warnings. This is NOT a 'how to use the IPAWS technology' course. It teaches you the science behind alerts and warnings and will improve your ability to write effectively for short messages. Go here: bit.ly/Learn2Warn ⚠️ 4. Not paid for by FEMA, but free to access and use: Evidence-based analyses of historical WEAs, with explanations on why the WEA was effective or not, can be found on the blog posts contained in The Warn Room. Go here: thewarnroom.com Please share these resources with your friends and colleagues. Effective messaging is the last mile of an effective warning system and we can improve outcomes by applying evidence-based guidance. #notwrittenbyAI Steven Kuhr Steve Staeger Kelly McKinney Zach Stanford Ron Prater Seth Schalet Rob Dale, CEM Manny Centeno Micki Olson, Ph.D Hugh Walpole, PhD Madison McGuire Carol Freeman Carol Parks Travis Cryan, CEM Brian Murray Clint Osborn Kim Zagaris

When crafting public safety messages, consider how people respond to language. Think about when you tell a child “Don’t touch that”—what happens? They immediately want to touch it. Adults are no different. When we say “Avoid the area”, curiosity often takes over, leading some to do the opposite. Instead of focusing on what not to do, shift the language to what people can or should do—and explain why. ✔ Instead of: “Avoid the area.” ➡ Try: “Please seek alternative routes to keep traffic moving safely.” ✔ Instead of: “Shelter in place.” ➡ Try: “For your safety, due to hazardous air conditions that could be dangerous to your health, we urge you to remain indoors until further notice.” When people understand the why, they are more likely to listen, comply, and trust the message. Public safety communications should inform, empower, and engage—not just direct. By making this small shift in how we deliver critical messages, we can improve public cooperation and overall safety.

⛈️ The recent tragic events in Valencia and the public outcry over delayed emergency alerts in Cadaqués, Girona (👉 https://lnkd.in/dvUcbv9q) highlight a critical need for more effective emergency communication systems. While broadcast 📲 SMS messages are a common method, they often fail to reach drivers in time, potentially leading to dire consequences. 𝐓𝐏𝐄𝐆2-𝐄𝐀𝐖: 𝐀 𝐥𝐢𝐟𝐞𝐥𝐢𝐧𝐞 𝐢𝐧 𝐞𝐱𝐭𝐫𝐞𝐦𝐞 𝐰𝐞𝐚𝐭𝐡𝐞𝐫 TPEG2 Emergency Alerts & Warnings (EAW) standard, developed by TISA - Traveller Information Services Association offers a solution. By translating the Common Alert Protocol (CAP) messages from public emergency management authorities into a format compatible with in-vehicle traffic information systems, TPEG2-EAW ensures that critical warnings reach drivers directly in their vehicles. This timely delivery can significantly reduce the risk of accidents and loss of life during extreme weather events. The power of In-Vehicle alerts: 🚗 Immediate notification: drivers receive alerts as soon as they enter a danger zone 🚨 Geofenced warnings: specific alerts can be targeted to affected areas 💬 Multilingual support: information is accessible to a wider audience ✅ A proven solution: a recent trial in Germany, conducted by the German Federal Office for Civil Protection and Disaster Assistance (Bundesamt für Bevölkerungsschutz und Katastrophenhilfe (BBK)) in collaboration with mecom Medien-Communications-Gesellschaft mbH and TomTom, demonstrated the effectiveness of TPEG2-EAW. Emergency alerts were successfully transmitted to vehicles, enabling drivers to avoid dangerous situations 👉 Link to press release: https://lnkd.in/dG633pdZ 𝐋𝐞𝐭'𝐬 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐩𝐮𝐛𝐥𝐢𝐜 𝐬𝐚𝐟𝐞𝐭𝐲 By implementing TPEG2-EAW, we can save lives and reduce the impact of extreme weather events. It's time to prioritise this technology and ensure that drivers receive the critical information they need, when they need it most. 📩 Reach out to FACTUAL if looking to learn more about implementing or promoting the TPEG2-EAW protocol to enhance emergency alerting and improve public safety on the roads. Pere Navarro Olivella Ramon Lamiel i Villaró Estibaliz Olabarri Òscar Llatje i Hierro Ana Blanco Bergareche Susana Gómez Garrido PEDRO TOMÁS MARTÍNEZ Stéphanie Chaufton Matthias Unbehaun #RoadSafety #SeguridadVial #SeguretatViaria #ClimateChange #CambioClimatico #CanviClimatic

I'd like to highlight a public safety campaign led by the FDNY and various federal and national partners, focusing on the often-overlooked dangers of lithium-ion batteries. Lithium-ion batteries are ubiquitous in our daily lives, powering everything from smartphones to e-bikes. However, they pose significant fire hazards if not handled correctly. In 2023 alone, fires caused by these batteries have tragically claimed 17 lives in New York and led to 239 fires and 124 injuries. It’s a stark reminder of the importance of safety and awareness in our increasingly tech-driven world. The FDNY's campaign aims to educate the public with safety tips, best practices, and a new public service announcement, emphasizing the need for vigilance in the use of devices powered by these batteries. #lithiumionbatteries #lithiumionbattery #PublicSafetyCampaign #lithiumionbatterysafety #fireprevention Link to the announcement: https://lnkd.in/gm53gtff