Freeze Pollution, Taste Change. Water pollution is a silent, insidious threat. Easy to ignore amid the hustle of daily life, but it's everywhere... industrial dyes and chemicals seeping into rivers, lakes turning murky with waste, and ecosystems collapse under the weight of human recklessness. It's not just the wildlife or fragile ecosystems at risk... it's the water we depend on. The stuff of life itself. Three students from the National Taiwan University of the Arts decided to confront this crisis in an out-of-the-box kind of way. What began as a graduation project quickly transformed into a striking environmental campaign that gripped global social media... ice-lollies made from polluted water. Not the kind you'd want to lick on a summer day. Their "in-edible" ice-lollies came in a vibrant array of colours, thanks to the industrial dyes and chemicals contaminating local waterways. Many also came with an additional bonus... cigarette butts, dirt, bugs, and even dead fish sealed inside. The three water-popsicle entrepreneurs then elected to go the conventional marketing route by wrapping their lollies in colourful packaging. Labels displayed the water source and its grim contents, leaving no room to look away. Totally transparent. By turning pollution into something tangible—and repulsive—the campaign forced people to confront the damage caused by carelessness. Made water pollution visible, visceral, and impossible to ignore. We're constantly bombarded with images and messages about the importance of taking care of our environment. It's easy to feel overwhelmed and helpless. Amid a sea of environmental messages, this campaign really stands out by blending creativity with confrontation. The lollies are not just objects, they're a wake-up call. A stark reminder that what we discard into nature doesn't just disappear... it lingers, accumulates, and eventually circles back. Effective campaigning doesn't just deliver a message, it creates a moment, a pause, an unease that demands reflection. These polluted lollies d0 just that. So, what do you think? Can design and shock value truly spark the change we need? Or does the real challenge lie in moving beyond awareness to meaningful action... 📷Yi-chen Hong/Yi-hui Guo/Yu-di Zheng/Peter Parks
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