Social Media Content Development

After 8 years in content marketing and social media roles, I've cracked the code. I’ve seen what works, what flops, and what actually drives impactful results. Now, steal my C.O.N.T.E.N.T formula—100% built from scratch based on my experiences and practices 🫰 𝐂 – 𝐂𝐨𝐫𝐞 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬 Define your key business objectives and align them with your content goals. 🔸 Brand awareness 🔸 Engagement & community building 🔸 Lead generation & conversions 🔸 Customer support & retention Formula: ➡️ Business Goals + Social Media Goals = Content Purpose 𝐎 – 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐞𝐝 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐏𝐞𝐫𝐬𝐨𝐧𝐚 Know your audience deeply to analyse their touchpoints and pain points: 🔸 Demographics: Age, gender, location 🔸 Psychographics: Interests, values, pain points 🔸 Behaviour: Preferred platforms, content consumption habits Formula: ➡️ Audience Needs + Platform Insights = Tailored Content 𝐍 – 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 & 𝐁𝐫𝐚𝐧𝐝 𝐕𝐨𝐢𝐜𝐞 Craft a clear and unique brand voice that remains consistent across all platforms. Define your brand’s storytelling approach using a content pillar framework: 🔸 Educational 🔸 Entertaining 🔸 Inspirational 🔸 Promotional Formula: ➡️ Brand Voice + Content Pillars = Cohesive Storytelling 𝐓 – 𝐓𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Leverage platform strengths and post types effectively: 🔸 Instagram: Visual storytelling, reels, carousels 🔸 LinkedIn: Thought leadership, professional insights 🔸 TikTok: Short-form video, viral trends 🔸 X (Formerly Twitter): Real-time engagement, news updates 🔸 Facebook: Community-building, long-form posts Formula: ➡️ Right Content Format + Right Platform = Higher Engagement 𝐄 – 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 Social media is a two-way street. Encourage conversations, user-generated content, and active participation. 🔸 Reply to comments and DMs 🔸 Host polls, Q&As, and challenges 🔸 Share user stories and testimonials Formula: ➡️ Consistent Engagement + Community Involvement = Loyal Followers 𝐍 – 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 Track and analyse performance metrics to refine the strategy. 🔸 Engagement Rate (likes, shares, comments) 🔸 Reach & Impressions 🔸 Click-Through Rate (CTR) 🔸 Conversion Rate Formula: ➡️ Data-Driven Decisions = Better Performance & ROI 𝐓 – 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 & 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 A/B test different content types, posting times, and messaging to optimise performance. 🔸 Experiment with formats (video vs. carousel) 🔸 Test different CTAs 🔸 Adjust frequency and posting times Formula: ➡️ Experimentation + Insights = Continuous Growth --- Next, what would you like me to share? 🩷 #TeafromTAY #contentmarketing #contentmarketer #contentwriter #contentcreation #creativecontent #socialmediamanagement #socialmediamanager #socialmediaspecialist #contentstrategist

Feeling stuck? 😩 Growth on social doesn’t have to be scary or complicated. Oftentimes, it’s about tweaking a few basics: 1️⃣ You’re Posting… But Not Strategically Posting frequently is important, but if your content doesn’t align with your audience’s needs, it won’t get traction. Think quality over quantity—each post should offer value and speak directly to your audience’s pain points. 2️⃣ Your Profile Isn’t Fully Optimized A vague or cluttered bio is a missed opportunity. Make sure your bio clearly states who you serve, the problem you solve, and a call to action. Don’t forget to use searchable keywords! 3️⃣ You’re Not Speaking Their Language If your posts don’t sound like how your audience speaks or thinks, they won’t feel connected. Research the terms, slang, and tone your audience uses, and mirror it in your content. 4️⃣ No Clear Next Step (CTA) Every post should guide your audience to a clear next action—whether it’s engaging, following, or downloading a resource. Without a clear call-to-action, you’re leaving potential engagement on the table. 5️⃣ You’re Ignoring What’s Working Review your analytics to see what content resonates most. Double down on what’s working and stop wasting time on posts that don’t generate interest. Track engagement patterns and adjust accordingly. 🌟 Little-Known Insights 🔵 Use Alt Text for SEO: When posting images, utilize the Alt Text field to insert keywords relevant to your niche. This helps with discoverability on platforms like Instagram. 🔵 Maximize Your Name Field: On Instagram, the name field is searchable! Instead of just your name, add a keyword that describes your services (e.g., “Content Strategist”). 🔵 Pin Your Best Content: Keep high-performing, value-packed posts pinned so they’re always visible when new people check out your profile. With a few confidence-building changes, you’ll start to see growth right where it matters. It could be visibility, engagement, and/or lead generation. Did I miss anything? What’s another underrated tip to make growing on social feel less overwhelming? #GrowthOnSocialMedia #SocialMedia #ProfileOptimization #SocialMediaStrategy

Can’t hit your social media goals? Then you need to rethink your strategy. A social media marketing strategy is the ‘how’ of hitting your goals on social media. Whether it’s growing your brand or increasing sales, here’s a quick 9-step roadmap you can follow to create yours: 1️⃣ 𝗦𝗲𝘁 𝗚𝗼𝗮𝗹𝘀 Use SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goals to stay focused. ↳ Example: "Get 100 leads in 3 months." 2️⃣ 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 Research who they are, what they love, and what they need to create content that TRULY resonates. How? → Conduct market research to gather insights. → Create detailed buyer personas. 3️⃣ 𝗗𝗼 𝗮 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝘂𝗱𝗶𝘁 Check what’s working and what’s not. Review: ↳ Are your profiles complete? ↳ How many followers do you have? ↳ Which posts are getting the most interaction? ↳ How often are you posting? 4️⃣ 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 Learn from what they’re doing well (or not). Check out: → What’s working for them?  → Which trends are they following?  → What are their storytelling techniques, hooks, and CTAs?  → How is their content performing? 5️⃣ 𝗣𝗶𝗰𝗸 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Focus on WHERE your audience hangs out most. + Then, decide what content formats (e.g., videos, articles, images) will work best for you. 6️⃣ 𝗗𝗲𝗳𝗶𝗻𝗲 𝗧𝗼𝗻𝗲 𝗼𝗳 𝗩𝗼𝗶𝗰𝗲 Stay consistent and reflect your brand’s personality. → Tip: Create guidelines for your social media team to follow and maintain consistency. 7️⃣ 𝗣𝗹𝗮𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 Use a calendar to keep things organized and timely. How? ↳ Assign roles to your team (writers, designers, social media managers) to stay on track. ↳ And create a social media content calendar that fits your needs. 📌 Some useful tools are Notion, ClickUp, Asana, Google Spreadsheets. 8️⃣ 𝗘𝗻𝗴𝗮𝗴𝗲 Talk with your audience, reply to comments, and ask questions. → Tip: Make sure you have clear guidelines for when and how to engage. It’s all about staying true to your brand’s voice. 9️⃣ 𝗧𝗿𝗮𝗰𝗸 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 Use tools to measure your success (such as KPIs) and adjust as needed. Some metrics include: ↳ Engagement rates ↳ Brand mentions ↳ Referral traffic ↳ Leads generated ↳ Follower growth ↳ Click-through rates (CTRs) Again, a good social media strategy is the blueprint for success. Remember: It's all about being strategic, staying consistent in your approach and taking it with adaptability + flexibility (it’s not a straightjacket).