Content Creation for Event Programs

Can we elevate content from brand experiences? J Crew’s NYC newsstand takeover for their new catalogue caught my eye. Hitting the nail on multiple trends with a newsstand serving coffee, sweets, flowers, and an interactive phone that created queues around the block. But what stood out to me, was their use of content around the experience. The pre-launch photo shoot, aesthetic Pinterest vision board photos and TikToks that speak to NYC with Gossip Girl and jazz audio. So how can more brands up their brand experience content; 📸 Approach: Put content creation central to the process, not an afterthought. 📹 Strategy: Align marketing, events, and social teams on plans and schedules. 📸 Storytelling: Craft compelling narratives—skip the quick case study videos. 📹 Moodboard: Use past shoots and references to define your visual style. 📸 Talent: Collaborate with top creators for added credibility and reach. 📹 Quality over Haste: Prioritize high-quality content over quick posts. As someone who studied film, content creation has forever been my passion, and I see gaps in the content we create within the experience industry. It’s not just about the budgets (but using the production ‘leftovers’ doesn't help) it’s about the approach and importance we put on the content. Great content will help amplify any brand experience and captivate an audience, even if they weren’t part of the event. So which brands want to start creating better content with their experiences? What are your thoughts? How do we elevate brand experience content?

Online Events/Webinars are a scam. Why? Because I have seen many brands promoting events and screaming for “organic registrations” But have 0 marketing plan for making that happen. They promote the event 3 days before. Post a few graphics. Cross their fingers. And when sign-ups don’t come in, they blame the algorithm. Here’s what nobody tells you: Organic registrations don’t come from last-minute hype. They come from consistent, intentional content before, during, and after the event. Let’s break it down (you can save this post if you want) What most brands do wrong ❌ → Only posting generic speaker banners → No behind-the-scenes updates → No real-time content during the event → Forgetting to share recordings or highlights after → Ignoring community engagement (polls, reactions, thank-yous) What to do instead ✅ 🍀 Before the event → Announce speakers early (people register for people) → Share last year’s highlights to build credibility → Post FAQs and schedule teasers so people know what to expect → Run polls or quizzes related to your topics → Show behind-the-scenes prep to create curiosity 🍀 During the event → Share live quotes and instant reactions from attendees → Post short clips from sessions or entertainment → Run real-time polls to keep people engaged → Stream highlights and behind-the-scenes moments 🍀 After the event → Thank attendees, speakers, and sponsors publicly → Post session recordings and best activation pictures → Share event stats (how many people joined, key outcomes) → Tease your next event while attention is still high That's it. I hope you find this helpful. And if you did, follow me for more such social media tips #ContentStrategy #OrganicGrowth #BrandBuilding #SocialMediaTips

I created the Motion Design for last year's TEDx Munich. How do you get the most out of a tiny budget? This is how: Instead of focusing solely on a fancy intro movie (that only runs once at the beginning anyway), approach the task systematically: Establish design and animation principles that you will use for all videos (Social media content, Intro, loops, speaker announcements, bumpers) on all screens and in all formats. Create a library of scenes, elements, animations, backgrounds, colors, and shapes, such as logo animations, transitions, text animations, and background animations. Use the assets to quickly create all needed videos. This requires more planning before, but it speeds up the animation and production process. Instead of a fancy intro movie that is followed by boring PowerPoint charts, a systematic approach will generate animated content throughout an event and social media content you can use to promote it. #animation #motiondesign #motiongraphics #event