Optimal Page Length for SEO Ranking

Bad question: "How long should my collection pages be?" Good question: "How long do they need to be?" I typically write 500-word collection pages. The key word is "typical." For a new client, I recently wrote 600-700 words. Not because longer is better... but because, in this particular situation (health products), the SERPs demanded it. When you're selling health-related products, people have more questions. When you're in a technical niche, you need more explanation. When you're competing against medical journals, you need more credibility. The content length should match: → Your niche requirements → Customer questions and concerns → Competitor benchmarks → SERP analysis Don't follow generic advice about word count. Study your specific situation: What are your top competitors doing? What questions do customers ask? How technical is your product? How much trust-building is required? Then write exactly as much as needed to: ✓ Answer customer concerns ✓ Establish credibility ✓ Match or exceed competitor quality ✓ Satisfy search intent Sometimes that's 300 words. Sometimes it's 1,000 words. This isn't a high school essay on Hamlet. We don't have a set word count here. Just create the most helpful page for your specific audience in your specific niche. Let the market tell you how long your content should be.

Most ecommerce category pages are bloated. Here’s the part that surprised me. Not in design. In copy. A recent study from Digitaloft analyzed top-performing eCommerce sites. They found something most brands overlook: → Pages with 200-300 words of content hit the SEO sweet spot → Anything over 500 words? Usually hurts UX and conversions → Content below the product grid is the safest play → Clean structure matters: H1, intro, short body, product grid This advice is simple, but often ignored. Since May, we've been working with an e-commerce client to improve their category page visibility: - Missing H1 tags - Lacking content - Limited internal links - Heavy use of Javascript We added a short HTML block at the bottom of their category pages, including an H1 and a section of internal links. Their category and product rankings jumped immediately. But, the best part? 📈 August's organic revenue was up 79% YoY. 📊 August's LLM-generated revenue was higher than the last 12 months combined. Google does not need an essay. Neither do your customers. Treat category pages like landing pages. Direct. Useful. Focused. Interesting in reading the study? You know where to find it 👇

The idea that a page needs 2000 or 3000+ words to rank is a myth. It's not about quantity, it's about quality. People are looking for answers, overdoing it for the sake of SEO is not going to get you anywhere post-HCU. It's just going to blow up your budget. Write what you need to satisfy the query. I'd rather see 500 words that get to the point than 2000 words of fluff. #SEO