Writing Articles That Improve SEO Ranking

Most SEO content reads like a high school research paper - people just regurgitate what is already said in the Google search results. Let's look at how to create content that actually helps readers while still ranking well. (full video sharing examples in the comments) I'm going to share the contrast between "basic SEO content" and high-quality writing by contrasting two SEO articles we found in the SERP focused on targeting the keyword "omnichannel reporting." Basic SEO content: "Omnichannel reporting is essential in today's digital landscape where businesses need a 360-degree view of customer interactions across multiple touchpoints" Just empty words that say nothing specific. Better version: "To do omnichannel reporting right, you need to standardize data across channels. Example: Amazon shows pageviews while GA tracks users - you need to align these metrics to compare performance" Basic SEO content fills space with jargon: "Prevent data silos by implementing a holistic approach to reveal customer behavior and interactions across channels" What does this actually mean? 🤔 Better version: "Most companies store Shopify data separately from Amazon sales. This makes it impossible to see total product performance across all sales channels without manual spreadsheet work" Basic content relies on generic stats: "87% of businesses say omnichannel is important" Better content explains specific problems: "If you have multiple Shopify stores, you can't aggregate their data in one dashboard" Basic content tells readers obvious things: "First, identify the metrics relevant to your business" Better content assumes readers know basics and dives into unique insights from real experts. Basic content avoids mentioning products. Better content shows specifically how your product solves problems: "Our tool automatically standardizes views vs. pageviews across channels so you can compare performance" Key takeaways for how to produce better content: -Without subject matter input, writers default to basic "Google research paper" content. Use interviews to inform your writing if you're not the expert. -Use specific examples and real scenarios. -Don't be afraid to show how your product helps solve the problem.

Ever wonder why your page isn’t ranking, despite all the effort? It might not be what you wrote; it might be what you left out. Let’s take the PI space as an example. Your site has a ‘car accident’ page. When someone lands there, they might be asking: Do I need a lawyer? What should I do right after a crash? How common are car accidents in my city? That’s three different variations of intent, all on one topic. If your page only speaks to one version of that intent, the visitor will likely leave to find a better answer elsewhere. That’s a signal to Google that your page didn’t help; it didn't meet the searcher's intent. High bounce rate. Low time on page. If you have enough of that, you drop in rankings. Here’s how you can improve: ✅ Understand what people are really searching for ✅ Build content that’s actually useful to them ✅ Cover the full scope of what someone might be thinking when they hit that page It’s not about checking SEO boxes. It’s about answering the questions that matter, and doing it better than anyone else.

Want better rankings? Stop publishing random content. Too many SaaS brands treat SEO like a blog factory—pumping out isolated posts with no real strategy. But Google rewards authority, not one-off articles. The solution? Topic Clusters. Instead of scattered content, build a structured ecosystem around core SaaS topics: 👉 Pillar Content (broad, high-level): 📌 Example: “Customer Support Software” 👉 Cluster Content (deep dives into subtopics): ✔️ “Best Practices for Customer Support Automation” ✔️ “How to Improve Customer Satisfaction on Support Calls” ✔️ “Integrating Chatbots into Customer Support” Why does this work? 🔹 Boosts search rankings by signaling expertise to Google 🔹 Strengthens internal linking for better UX and SEO 🔹 Establishes trust and authority with potential buyers Great SEO isn’t just about writing—it’s about owning the conversation. Build a topic cluster, and your rankings (and pipeline) will follow. 

This strategy took my blogs from page 5 to page 1 (Writing content but not ranking? Read this) When I first started writing SEO content, I had no clue. ↳ I stuffed keywords like my life depended on it ↳ I chased trends instead of solving problems ↳ I focused on word count, not quality None of it worked. My posts got buried. Here’s the ranking framework that changed everything: 1. Intent First 2. E-E-A-T Always 3. Optimise, Then Publish Let me explain 👇 1. Understand Search Intent ↳ Google wants to give users exactly what they're looking for ↳ Know the 4 types: Informational, Navigational, Commercial, Transactional ↳ Match your content format and tone to the searcher's goal ↳ Stop guessing analyze the top 5 results for every keyword 2. Show E-E-A-T (Experience, Expertise, Authority, Trust) ↳ Add personal examples or real stories = Experience ↳ Mention credentials or cite expert opinions = Expertise ↳ Build topical authority with interlinked, deep content = Authority ↳ Keep your site fast, mobile-friendly, secure = Trust 3. SEO Polish Before You Publish ↳ Use one main keyword naturally no stuffing ↳ Add semantic keywords (LSI) for context ↳ Write catchy, clear meta titles & descriptions ↳ Use headers, bullet points, and images to improve readability Bonus Tip? ↳ Google ranks helpful content, not robotic text ↳ Write like you’re helping a real human (because you are!) ↳ Focus on value, not just volume SEO content isn't just about writing. It’s about aligning with Google's mission: "Organize the world’s information and make it universally accessible and useful.” —-------------- P.S. Was this helpful

SEO tip worth repeating: stop producing content that looks like every other article on page 1. Covering the same topics is wise, but don't forget to add unique value! Think about it from Google's perspective. Does ranking 10 identical articles provide a good user experience? No! In fact, it's a problem for Google; in most cases, users want diverse information. So go the extra mile with your research or, better yet, incorporate real-world knowledge into your content. Stuff that's not readily available with a quick Google search. One easy way to research obscure information is to search Google for "keyword + filetype:pdf" This will yield PDFs relevant to your topic. 99% of your competition isn't doing this, and PDFs offer a great source of in-depth information (you can do the same thing with .doc and .ppt). Then, throw them into Chat to summarize them! Another thing you can do is interview subject matter experts at your company. You can also interview co-workers who speak with customers and ask them what common questions they get asked. Lastly, have Chat scan the ranking pages and ask it for information that hasn't been covered. These are great ways to take your content to the next level and add that extra value that will make Google and its users fall in love. May the SERPs be in your favor! 📈 #seonotebook

Here's why your blog posts won’t convert: The thing is, quality content isn’t “just” well written It must be relevant and structured properly to keep readers engaged and drive conversions. Here’s my 5-step blog blueprint that has added over $1M in SEO value for my clients: 1. Use strong headers and sections Your headings should add value, not just take up space. Instead of generic labels like "Introduction" or "Conclusion," use action-driven or curiosity-based titles. Example: ❌ "SEO Tips" ✅ "5 SEO Strategies That Doubled My Traffic in 60 Days" A strong heading hooks the reader before they even read the first sentence. 2. Eliminate fluff Every word should earn its place. No long winded intros No pointless conclusions. Get to the point fast and keep every sentence sharp. ❌ “In today’s digital world, content is important because…” ✅ “Authoritative content makes money. “Value” content wastes time.” Readers don’t need a lecture, they need solutions. 3. Optimize for the right word count Long form content usually performs better on Google, but long doesn’t mean rambling. The sweet spot? Short tail keywords → Aim for 2,500+ words to compete. Long tail keywords → 1,200–1,800 words is what it takes to rank well. If the search intent demands depth, give it depth. But if a topic is simple, don’t overcomplicate it. 4. Use internal links strategically Google rewards well structured websites. Internal linking helps: Improve SEO rankings (Google sees your site as well-connected). Keep readers on your site longer (reducing bounce rate). Pass authority between pages (boosting underperforming posts). A well linked site isn't just good for Google, it makes navigation seamless for readers too. 5. Make It visually engaging Walls of text kill engagement. Break it up with: Infographics (simplify complex data). Screenshots & visuals (illustrate points clearly). Embedded videos (increase dwell time). Readers process visuals 60,000x faster than text, use that to your advantage. Ultimately, quality = relevance + usability. If your content isn’t structured to be: → Skimmable → Actionable → Optimized for intent It won’t perform, no matter how well-written it is. Write for impact, not just for word count.

STOP posting more content. You’re publishing every week. You’re optimizing for keywords. You’re doing everything “right.” Yet… no rankings. No traffic. No leads. The problem? Content ≠ Relevance. Google’s 2025 update changed the game. Most people are still chasing volume instead of creating useful, relevant content. Here’s what’s happening: → You’re writing for search engines instead of solving real user problems. → You’re stuffing keywords instead of answering search intent. → You’re focusing on rankings instead of helpfulness, clarity, and depth. The truth? Google doesn’t reward more content. It rewards better content. So instead of publishing another blog post… Fix what’s already there. ✅ Identify weak content. If it’s thin, outdated, or irrelevant—it’s dead weight. Update or remove it. ✅ Prioritize content depth. Answer questions fully. Add real insights. Provide actual value. ✅ Optimize for user intent. What does the reader actually want? Make the next step clear. Most content gets indexed. ↳Only useful content ranks. If your content isn’t performing, it’s not an output problem It’s a relevance problem. Fix that, and the traffic will follow. P.S. Want my 2025 SEO optimization checklist? Drop a comment, and I’ll send it over.

SEO is an art and science — are you getting both right? Balance content that resonates with your ICP with technical expertise. These are the factors you need to take into account for an unbeatable SEO strategy. -𝐎𝐍-𝐒𝐈𝐓𝐄 𝐅𝐀𝐂𝐓𝐎𝐑𝐒- 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: → 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 + 𝐃𝐞𝐩𝐭𝐡: High-quality, comprehensive content improves rankings by effectively answering queries. → 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Relevant keywords aid search engines in matching content with searches. → 𝐅𝐫𝐞𝐬𝐡𝐧𝐞𝐬𝐬: Regular updates keep content relevant, especially for evolving topics. → 𝐌𝐮𝐥𝐭𝐢𝐦𝐞𝐝𝐢𝐚: Images and videos boost user engagement, positively impacting SEO. → 𝐀𝐧𝐬𝐰𝐞𝐫𝐬: Directly answering questions can lead to featured snippets in search results. 𝐇𝐓𝐌𝐋: → 𝐓𝐢𝐭𝐥𝐞 𝐓𝐚𝐠𝐬 & 𝐌𝐞𝐭𝐚 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬: These provide content summaries to users and search engines, influencing click-through rates. → 𝐇𝐞𝐚𝐝𝐢𝐧𝐠𝐬: Organize content and clarify its structure for search engines. → 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Well-structured HTML enhances content indexing and crawling. → 𝐒𝐢𝐭𝐞 𝐇𝐞𝐚𝐥𝐭𝐡: Factors like broken links and tag usage affect site quality assessments. 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞: → 𝐔𝐑𝐋𝐬: Clear, descriptive URLs improve user experience and content understanding. → 𝐂𝐫𝐚𝐰𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Essential for content indexing and ranking. → 𝐌𝐨𝐛𝐢𝐥𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Crucial for rankings due to prevalent mobile usage. → 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐋𝐢𝐧𝐤𝐢𝐧𝐠: Distributes page authority and aids navigation. → 𝐒𝐩𝐞𝐞𝐝: Faster load times enhance user experience and SEO. -𝐎𝐅𝐅-𝐒𝐈𝐓𝐄 𝐅𝐀𝐂𝐓𝐎𝐑𝐒- 𝐓𝐑𝐔𝐒𝐓: → 𝐔𝐬𝐞𝐫 𝐒𝐢𝐠𝐧𝐚𝐥𝐬: Time on site, bounce rate, and click-through rate reflect site quality and relevance. → 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲: Measured by the quality of backlinks, indicating trustworthiness. → 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐢𝐠𝐧𝐚𝐥𝐬: Increase visibility and can indirectly impact rankings. → 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Affects how content is displayed based on user behavior and location. 𝐋𝐈𝐍𝐊𝐒: → 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: Links from reputable sources enhance site authority and ranking. → 𝐐𝐮𝐚𝐧𝐭𝐢𝐭𝐲: A large number of backlinks suggests popularity, but quality is more crucial. → 𝐀𝐧𝐜𝐡𝐨𝐫 𝐓𝐞𝐱𝐭: Relevant anchor text helps search engines understand linked content. Each of these factors plays a role in how search engines evaluate and rank your website. Balancing these elements effectively can lead to better SEO performance. 📌Need help to get your SEO Strategy right? Book an SEO Strategy call here: https://hubs.ly/Q02yqt0z0

Your ranking just dropped? Don't panic. Here's how to climb back up: 1. Check search intent Google sometimes shifts search intent with time, so make sure your content still aligns with what users (and Google) expect to see. If not, then modify your page according to new search intent. 2. Content refresh Update your page with new long-tail keywords and add new subtopics to fill the gap between you and what's ranking right now. Add unique photos and video content (keep it relevant and valuable) 3. Optimize internal linking You can boost the SEO of your most authoritative pages by linking to them from important pages. Link to these pages from relevant blog posts and include them in the main navigation of your site. 4. Strategic republishing Relaunching and prominently featuring it on your homepage and sidebar can give some good SEO boost to it (homepage typically has the most links and will pass some link juice to featured posts; don't forget to share it on social media and via your email list) 5. Complementary/Supportive content Create new, lower-competition articles within the same topic cluster and internally link them to each other for building strong topical authority in that particular topic. 6. Articles consolidation Merging related articles into your main page can boost its authority and comprehensiveness. Select pages which are closely related to your main page but don't bring lots of traffic yet have good relevant backlinks. 7. Proactive updates Don't wait for rankings to drop. Regularly refresh your content, even when it's performing well and make sure your page is providing the best results for that search query and users won't need any other page once they're there. 8. Isolate and measure When implementing changes, try to separate content updates from link-building efforts to better understand their individual impacts. 9. Update existing pages Balance your efforts. A mix of 30% new content and 70% updates to existing pages often works well for sustained growth. Remember SEO is an ongoing process and temporary setback doesn't define your long-term success. What strategies have worked for you in similar situations? Share your experiences in the comments.