Social Media Content for Tech Brands

I just spent 9 hours dissecting Google's official AI prompt engineering course. The results will change how you think about using AI in business. The 5-Step Business AI Framework 👇 1️⃣ TASK → Be surgical, not general ❌ "Write a marketing plan" ✅ "Create a 90-day customer acquisition strategy for B2B SaaS companies with 50-500 employees" 2️⃣ CONTEXT → Feed the machine your reality → Industry landscape → Competitive positioning → Current challenges → Target audience specifics → Business goals, timelines 3️⃣ REFERENCES → Show, don’t just tell → Past campaigns → Competitor examples → Brand voice samples → Customer feedback 4️⃣ EVALUATE → Quality control everything → Would this drive the outcome I need? → Does this sound like my brand? → Would my target audience respond? → Is this actionable or just fluff? 5️⃣ ITERATE → Perfection through repetition Most people stop at the first output. Winners refine 3-5 times. Real business examples: For Sales Leaders: Instead of "Write a cold email sequence" Try: "Act as a senior sales consultant. Create a 5-touch cold email sequence for CFOs at mid-market manufacturing companies struggling with cash flow visibility. Address Q1 budget planning. Position our dashboard as the solution. Use a consultative tone and include industry stats. Reference top performer emails [attach]." For Marketing Leaders: Instead of "Create social media content" Try: "You're a content strategist for B2B tech companies. Develop 10 LinkedIn post ideas that position our CEO as a supply chain thought leader. Educate supply chain directors at Fortune 1000s, drive engagement, and show our expertise. Use our brand voice [attach] and reference high-performing industry posts." For Product Leaders: Instead of "Help with product positioning" Try: "Act as a product marketing expert. Analyze our feature set and create positioning statements for three buyer personas: technical users, business users, economic buyers. Differentiate us from [Competitor A/B], address pain points, and connect to business outcomes. Use jobs-to-be-done. Reference successful examples [attach]." Advanced iteration hacks: → Add more context layers (trends, seasonality, constraints) → Break complex requests into steps (Research → Framework → Strategy → Tactics → Metrics) → Switch perspectives (problem vs solution focus, customer vs internal) → Use smart constraints ("Max 100 words", "No jargon", "Include metrics", "End with CTA") If you want to actually remember all this, I built a prompt engineering cheat sheet below.

This year, Antidote has driven millions in impressions and over $1M in pipeline for B2B brands through organic social. Here's the playbook we used, and how to implement it for your brand: 1. Craft a brand taste profile Identify your company's POV, persona, and visual/design identity. Don't straddle the fence or attempt to please everyone. It's impossible, and irrelevance is the only consequence of doing so. A unique taste profile makes you different and helps you stand out on noisy platforms. It informs what you say/do, the tone you use, and with what expressions. 2. Build distribution with internal SMEs Assemble a group of internal SMEs who share thought leadership and the company's POV. Start with 1-2 senior-level SME(s) and then add more people over time. If you're going to use social media as a distribution platform for your articles and webinar promos, this is the primary place they should go. When you want to break major company news, it happens from PERSONAL ACCOUNTS. 3. Lead social-first content Social content performs best when it's driven by platform insights and creativity, not what's published on the company blog or said in webinars. The intent of these channels and users when they visit them are different. Give social teams the bandwidth and authority to own what is published on social accounts. 4. Drive pipeline with campaigns Publishing consistently keeps your brand at the forefront of your audience's mind. Campaigns pull demand forward and generate new pipeline for the company. Tier 1 and 2 product launches, cultural moments in your category, major company shifts, and ICP changes are good catalysts for a new campaign to educate your audience and move prospects down the funnel. The goal should be to launch AT LEAST 1 social-first campaign every quarter. Many companies can launch more than that. 5. Humanize your brand account No more treating your brand account like a bulletin board for random blog links and half-funny jokes. Your brand account now primarily exists to champion product innovation and the broader community. This is where you publish entertaining content and platform-native product content (e.g., tutorial/tip videos). It's also where you talk directly with your audience via reactive and outbound comments. When you want to build brand affinity & community within your category, it happens from the BRAND ACCOUNT. ——— To recap, here are the new principles of B2B social media: 1. Craft a brand taste profile 2. Build distribution with internal SMEs 3. Lead social-driven content 4. Drive growth with campaigns 5. Humanize your brand account

Most brands spend lacs pushing products on social media. We spent ₹0 on and focused on this type of content to grow 10X faster. Here's the shift that changed everything: Most brands fail at social media because they focus too much on selling. Their feeds are: - endless product catalogs - discount announcements - and sales pitches. That's why audience growth stays stagnant and selfish content becomes the norm. To flip the script, you have to stop selling continuously and start gaining people's trust. When we created a strategy with 80% focus on audience-centric content and 20% promotion, everything changed. - Engagement tripled - DMs flooded with queries - and sales grew organically The blueprint that works for brands is as follows: - Answer audience's questions, break myths, misconceptions, and more - Create how-to content that makes your audience trust your knowledge - Share behind-the-scenes that makes others feel like a community - Turn product features into relatable content for everyone Simply put, we must shift the focus from the product to the people and make them the hero of your brand. As a result, you can have a growing community of engaged individuals who trust you and your products. Your social media isn't your shopping catalog. Make it your classroom, your stage, your way to make a difference. 💭 Are you making selfish content or selfless? #socialmedia #brands #strategy